1. INTERNET USAGE AND ONLINE
SHOPPING IN
THAILAND
Prepared by: Rabin Gupta
Email: rabin_gupta@yahoo.com;
mail@rabingupta.com

2. Thailand: Internet
Users
(Source: Google Publicdat

3. Thailand: Internet
Users
 Internet users: 20 million – increase 27% over last year
(2010 vs. 2011)
 Apple iOS (mobile devices) responsible for half of the
daily mobile internet browsing sessions in Thailand.
The total number of internet sessions (per day) from
mobile devices is broken down as follows:
 200,000 iPhone
 45,000 iPad
 57,402 Nokia
 22,000 BlackBerry
 The 10 most popular websites in terms of content this year
are: sanook.com, kapook.com, mthai.com, dek-d.com,
exteen.com, teenee.com, manager.co.th, truelife.com, (Source: Truehits.net)

4. Thailand: Internet
Usage
 The rankings have changed little over past few
years:
 38% of Thais are most interested in entertainment
content
 12% online games
 10% blogs and web boards
 6.3% shopping
 6.1% news and information.
 The four least popular categories are property at 0.03%,
health 0.26%, adult entertainment 0.32%, and
government 1.14%.
 Google remains Thailand’s favorite search engine
with a 99% share, while Microsoft Bing had only 0.53%.
(Source: Truehits.net)

5. Thailand: Browser
Usage
 Web browser usage:
 Microsoft’s Internet Explorer: 65.6% of users
(-13% from 2009)
 Mozilla’s Firefox: 15.9% (+2.7% from 2009)
 Google Chrome: 11.8% (+8.4% from 2009)
(Source: Truehits.net)

6. Thailand: Per Capita Income in
USD ($)
(Source: Google Publicdat

7. Thailand: Deals of the
day
(2010 -2012) • Ensogo Launched in May
May
• Offer.us launches and disappears
August • Sanook Coupon Launches in Aug
2 • Deal Didi Launched in October
0 October
1 • TikTokThai launched in November
0
• Launched in December:
November • U2Deal
• DealThailand
• DoongChuayDai
December • BonBonDeals
• Coucafe
2 • Launched 2011:
• JaJoop
0
• Dealsdee
1
1 December • Launced in Dec 2011
• SawasdeeVIP
2
• Launched in Fab 2012
0 January • Zalora Thailand
1
2

8. Thailand: Research to
Purchase
 Category: Retail
 Female - Research Online => Purchase Online =
19%
 Male - Research Online => Purchase Online =
20%
(Source: Consumer Baromete

9. Thailand: Research to
Purchase
 Category: Clothing and Accessories
 Research Online => Purchase Online =
2%
Research Online => Purchase Offline =
27%
(Source: Consumer Baromete

10. Thailand: Research to
Purchase
 Category: Various
 Male are into: Clothings & Accessories, Footware and Gifts,
Flowers & Greetings and Beauty Products
 Female are into: Clothings & Accessories, Beauty Products and
Gifts, Flowers & Greetings. Female are not into Footware
(Source: Consumer Baromete

11. Thailand: Research to
Purchase
 Category and Age Group: Various
 Research Online and Purchase Online
 Male and Female – Target Age Group 14 to 29 and 30 to
49
 Clothing and Accessories
 Cosmetics/Beauty Products

12. Thailand: Research to
Purchase
14-29, 14-29, 30-49, 30-49, 50+, 50+,
Products Research
Online,
Research
Online,
Research
Online,
Research
Online,
Research
Online,
Research
Online,
/Age Range Purchase Purchase Purchase Purchase Purchase Purchase
Offline Online Offline Online Offline Online
Cosmetics / Female 44% 16% 53% 5% n/a n/a
Beauty
Products Male 32% 6% 24% 4% 9% 0%
Clothing & Female 41% 5% 32% 3% n/a n/a
Accessories Male 25% 1% 14% 2% 6% 0%
Female 24% 0% 14% 1% n/a n/a
Footwear
Male 21% 2% 10% 0% 6% 0%
Gifts, Flowers, Female 22% 3% 19% 3% n/a n/a
Greetings Male 18% 7% 11% 3% 9% 1%
(Source: Consumer Baromete

13. Thailand: Purchase
Willingness
 Category and Age Group: Various
 Clothing and Accessories
 Male and Female – Reads Terms and Condition Online
and Buy only if they are member
(Source: Consumer Baromete

14. Thailand: Openness to
Marketing & Usage Satisfaction
 Category and Age Group: Various
 Clothing and Accessories: Male and Female –
 Convenient and Saves Time
 Influenced by Email
 Reviews and Promotion Voucher
(Source: Consumer Baromete

15. Thailand: Facebook 7.8 M
Users
(Feb 6th 2011)
86% of mobile internet users are
watching TV while using internet.
2014 - mobile internet should take over
Desktop internet usage. (Source: Socialbakers

16. Thailand:
Tarad.com
Gender -
• Male - 54%
• Female - 46%
Household Income –
• $0 - $24,999 - 100%
Age Range –
• 0 – 34 - 42%
• 35 – 54 - 58%
Education –
• Less than High School Diploma -
17%
• High School & Some College -
62%
• Bachelor Degree - 58%

17. Thank You
 Prepared by: Rabin Gupta
 Email: rabin_gupta@yahoo.com;
mail@rabingupta.com
 Website: http://www.rabingupta.com
 Sources:
 Google Public Data
 Social Bakers
 Consumer Barometer
 Truehits
 DoubleClick AdPlanner