India Times Shopping, Times Group Marketing Mix ( 4 Ps ) SWOT Analysis STP Model ( Segmentation, Targetting, Positioning. ) Business Model Benefits to Customers

2. India Times
Shopping
Presented By:-
Rohit Sood

3. IndiaTimes Shopping At A Glance
Web Address :- shopping.indiatimes.com
Type of Site :- Online Shopping
Registration :- Required
Available Language(s) :- Multilingual
Owner :- The Times Group
Launched :- 2000; 14years ago
Current Status :- Online

4. Introduction
 India Times Shopping Is The Ecommerce Division Of The Times Group.
 India's Largest Media Conglomerate.
 It Is One Of The Pioneers Electronic Commerce In India And Services Its Customers
Through Various Channels Including Online, Selling Over Phone And Also Selling In
Bulk Through B2b Channel.
 It Also Provides Platform Services For Brands To Go Online And Sell Their Wares In
Partnership Through Its White-label Product.
 Some Of The Major Categories Sold Through India Times Shopping Include:- Mobile
Phones And Other Consumer Electronics, Books, Apparels & Accessories, Jewelry,
Music, Movies, Games, Baby Products Etc.
 India Times Shopping Operates Through A Mix Of Warehousing, Drop-shipment
And Pure Marketplace Models.

5. Background
• Indiatimes Shopping Was Created In 2000 Within The Times Group As The
Opportunity Was Felt For The First Time Of Selling Goods Online Due To
Growth Of Internet Usage In The Country.
• For A Long Time It Operated Essentially As A Marketplace Model, Much
Like Ebay, With Sellers Being Allowed To Sell Directly On The Website
Under Their Name And Warranty.

6. Evolution In E-Commerce
• History Of E-commerce Is Short But Fascinating.
• Over The Past 12 Years, The Internet Has Changed The Way We Buy And Sell Goods And
Services.
• Do You Remember Buying Airline Or Railway Tickets Before The Internet?
• Can You Imagine Buying A New Computer Or Car Without Doing Hours Of Web Research?
• In July 1995, Jeff Bezos Boxed Up The First Book Ever Sold On Amazon.Com From His
Seattle Garage
• According To The Pew Internet & American Life Project, 66 Percent Of The Adults Online
Have Purchased Something Over The Internet, Whether It's Books, Shoes Or A Caribbean
Cruise.
• Indiatimes Shopping Claims It Is India's Largest Online Shopping Platform Featuring Over
30000 Products For Sale Across A Wide Range Of Categories Such As:- Apparels,
Accessories, Jewellery, Consumer Durables/Electronics, Books, Music, Movies, Etc.

7. Mission And Vision
• Mission:- Its Mission Is To Provide Its Customers With
The Largest Range Of Products As An Indian
Ecommerce Platform. It Also Wish To Provide Its
Customers Genuine Products At Genuine Prices.
• Vision :- To Bring More Offline Brands To The Online
Space. (CFO Rishi Khiani, CEO.)

8. Strategies Followed
• Tie Ups With Various Big Brands Like Nokia, Godrej, Etc.
• Introduced As New Brand To The Existing Market.
• Penetration Pricing Strategy Is Followed By India Times Shopping.

9. Business Model
• India Times Shopping Was Created In 2000 Within The Times
Group.
• The Opportunity Was Felt For The First Time Of Selling Goods
Online Due To Growth Of Internet Usage In The Country.
• For A Long Time It Operated Essentially As A Marketplace Model,
Much Like Ebay.
• Sellers Being Allowed To Sell Directly On The Website Under Their
Name And Warranty.
• India Times Shopping Also Has A Highly Popular And Successful
Business Called Reader's Offer

10. Tie Ups
 Indiatimes Has Also Launched Few Vertical Properties In The
Recent Past.
 These Include The Nokia India Shop And Satvik Shop.
 Nokia India Shop Is The Exclusive Online Store For Nokia In India,
With Indiatimes Being The Official Online Distributor For Nokia In
India.
 Satvik Shop Is A Website And Community Dedicated To Selling
Organic And Ayurveda Products.
 Recently Indiatimes Shopping Had Tied Up With Land Mark And
Have Listed 3 Million Books Of Various Categories.
 Official Website of Landmark is
http://www.landmarkonthenet.com.
• India Times partnered with Godrej. Its Official website is
http://godrej.indiatimes.com

11. Website
• India Times Shopping website has went through multiple changes over the
past decade.
• However the latest and most significant change happened in November,
2011 when the complete layout and architecture of the website was
changed to align with the ecological changes in the online design space as
well as to provide a more enriching customer experience.

12. Benefits to Customers
• Enables Customers To Shop Or Do Other Transactions
24 Hours A Day, All Year Round From Almost Any
Location
• Provides Customers With More Choices
• Provides Customers With Less Expensive Products And
Services By Allowing Them To Shop In Many Places And
Conduct Quick Comparisons
• Allows Quick Delivery Of Products And Services In Some
Cases, Especially With Digitized Products
• Customers can receive relevant and detailed
information in seconds, rather than in days or weeks.

13. Distribution Channel
• Distribution Channels Product Wise Detail - :
I. Books - It Includes All Kinds Of Publishers From Comic
Books, Novels To Study Books.
II. Mobiles - : Nokia , Samsung, Micromax, Blackberry,htc,
Apple, Sony,karbonn,etc.
III. Cameras - : Nikon , Cannon, Sony, Panasonic, Olympus.
IV. Computers - : All Types Of Accessories Of Every Brand
V. Electronics - : Bajaj, Kenwood , Blue Star, Godrej, Hitachi ,
LG.

14. Marketing Mix

15. Price

16. Product
• Indiatimes Shopping Has Products In All Major
Online Categories Including :-
I. Books,
II. Mobiles,
III. Cameras,
IV. Computers,
V. Electronics,
VI. Apparels,
VII. Jewellery,
VIII. Flowers,
IX. Gifts,
X. Health And Beauty Products.

17. Place
• Shopping.indiatimes.com
• Headquater :- I-World Tower Golf Course Road, Gurgaon, Haryana 122002
• Indiatimes Shopping's Warehouses Are Located In The Following Cities,
Often Near Airports.
I. Chennai, Tamil Nadu
II. Delhi (In Mahipalpur And Daryaganj)

18. Promotion
Providing Discount Coupons
(registered in couponrani.com , couponation.com, etc.)
Some of the Discount Coupons listed in this link
http://www.couponrani.com/shopping-indiatimes-com
Promotion Through its own Time Group by advertising in
Newspapers like:-
I. Economic Times
II. The Times of India
 Hoardings & Banners
Social Media Like Facebook, Twitter, LinkedIn, etc.

19. USP
 Unique Customer Experience.
 Gracious Return Policy.
 Advantage Of Having Newspapers Like The Times Of India & Economic
Times By The Times Group.

20. SWOT Analysis

21. Strengths
 Existing Market Made By The Times Group
 Ability To Compete With Other Companies At Domestic And
Global Level.
 Direct Consumer Communication
 Fast & Effective
 Low Staff Cost
 Advantage Of Newspaper Brands Owned By Times Group

22. Weaknesses
• Poor Customer Service
• High Customer Expectations
• No Personal Interaction While Sale Of
Product.
• Some Customers Prefer Buying By Reaching
Personally In The Market
• Less Communication With Its Workers.
• Less Accuracy In Delivery.
• Limited To Internet Users Only

23. Opportunities
• Global Exposure.
• High Availability: 24/7 Business
• Purchasing Online Is Time-cost Saving For The Customers
• 39% Out Of 7.1 Billion People Worldwide Are Using Internet.
( Source Wikipedia)
• Internet Users Rapidly Increasing
• Instant Access To Customers

24. Threats
• Dishonest Online Businesses Damage Consumers’
Confidence And Faith In The Entire Enterprise Of Internet
Marketing.
• Competitors Like Ebay, Flipkart, Jabong, Myntra, Etc.
• Poor Internet Connection.
• Changing Trend Among Customers.
• Threat Of New Entrants.

25. Competition in Electronic Commerce
• Impacts On Competition
• Lower Buyers’ Search Cost
• Speedy Comparisons
• Differentiation
• Lower Price
• Customer Service
• Digital Products Lack Normal Wear
And Tear

26. Competition in Electronic Commerce
• Perfect Competition
• Enable Many Buyers And Sellers To Enter The Market At
Little Or No Cost (No Barriers To Entry)
• Not Allowing Any Buyers And Sellers To Individually
Influence The Market
• Make Certain Products Homogeneous (No Product
Differentiation)
• Supply Buyers And Sellers With Perfect Information
About The Products And The Market Participants And
Conditions

27. Competition in Electronic Commerce
• Observations Regarding Competitiveness
• There Will Be Many New Entrants
• The Bargaining Power Of Buyers Is Likely To
Increase
• There Will Be More Substitute Products And
Services
• The Bargaining Power Of Suppliers May Decrease
• The Number Of Industry Competitors In One
Location Will Increase

28. STP MODEL

29. Segmentation
People Who Who Have Access To Internet
People Who Have Access To Social Networking Sites
Like Facebook, Twitter, Linkedin, Etc.

30. Targeting
• People Who Are The Frequent Users Of Internet.
• People Who Like Buying Their Products Online.
• People Who Take Interests In Advertisements Which Are Shown On The
Social Networking Sites.
• People Who Prefer Discounts & Rebates.

31. Positioning
Who Says Money Can’t Buy Happiness?
Indiatimes Shopping Brings The Best Products At
Even Better Prices.
Start Shopping, Attain Bliss!

32. Future Scope
• No. Of Internet Users Are Increasing Year After Year.
• People Are Getting Involved In Online Shopping More Than The
Traditional Way Of Shopping.
• People Don’t Like Wasting Much Time By Visiting Various Shops.
• Rather They Expect Every Brand At One Place For The Convenience.
• Thus, India Times Shopping Has Very Wide Scope Of Growth &
Expansion In Future.

33. Comments & Queries By Customers

34. Any Suggestions
• India Times Shopping Needs To Improve Its Customer Service
• It Needs To Improve Its Delivery Processes.
• It Needs To Create A Program For Retaining Its Customers Like Loyalty
Cards Etc.
• It Needs To Do Some Advertisements Out Of The Times Group.

36. Any Queries ?