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Twitter Study
H1 2016
quintly analyzed 30,000 Twitter profiles
with different follower counts during H1 2016.
#
This semi annual study of 2016 will help
marketers understand the distribution of
engagement on Twitter. The numbers will
...
Follower growth falls by 40% compared to first half of 2015
Growth rate levelled off at 4% in 2016
The first half of 2016 sh...
Number of daily tweets remain consistent
Businesses keep up the pace with tweets
Twitter users focus on creating a constan...
Find out how your
page is performing!
Try quintly for free: quint.ly/start_free
?
Compared to 2015, the first half of 2016 shows a
rise in the overall interaction rates. The interaction
rate consists of al...
Interactions for biggest profiles decreased by 58%
Smaller profiles remain unchanged whereas the biggest profiles show drasti...
?
Find out how your
page is performing!
Try quintly for free: quint.ly/start_free
The amount of retweets is steadily declining
Profiles are less likely to retweet compared to 2015
Retweets are used less by...
Downfall in mentions on Twitter
Decreased average mentions coincide with decreasing interaction rates
In particular, the b...
#
Find out how your
page is performing!
Try quintly for free: quint.ly/start_free
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Twitter study first half of 2016

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In this Twitter study for the first half of 2016 we analyzed 30,000 profiles. We were able to reveal that biggest profiles endure a steep drop in interactions. Smaller Twitter profiles seem to benefit form the micro-blogging service.

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Twitter study first half of 2016

  1. 1. Twitter Study H1 2016 quintly analyzed 30,000 Twitter profiles with different follower counts during H1 2016. #
  2. 2. This semi annual study of 2016 will help marketers understand the distribution of engagement on Twitter. The numbers will give insights into specific details of usage and strategy of this channel. By clustering profiles and pages in six different sized groups, every marketer is able to benchmark their own performance against the individual average. ?
  3. 3. Follower growth falls by 40% compared to first half of 2015 Growth rate levelled off at 4% in 2016 The first half of 2016 shows that the average follower growth on Twitter remains stable. However, compared to the first half of 2015 we revealed that the growth declined by 40%. This could indicate that Twitter activity was becoming more saturated. As part of many marketing strategies, the follower growth is an important indicator for the success of a business on Twitter. More followers enable brands to reach a broader audience. Chart: Monthly follower growth of analyzed profiles during H1 2015 & 2016 Data Source: quintly analyzed 30k Twitter profiles. 
 Data Period: First half of 2016. 10.0% JAN FEB MAR APR MAY JUN 7.5% 5.0% 2.5% 0.0% H1 2015 H1 2016
  4. 4. Number of daily tweets remain consistent Businesses keep up the pace with tweets Twitter users focus on creating a constant flow of content for their follower base. The number of daily posts slightly varies from month to month, but remains stable between the years. The chart shows the number of daily tweets in 2016 has been continuing in more or less the same frequency as in the first half 2015. Chart: Daily tweets on Twitter Data Source: quintly analyzed 30k Twitter profiles. 
 Data Period: First half of 2016. JAN FEB MAR APR MAY JUN H1 2015 H1 2016 6.0 4.5 3.0 1.5 0.0
  5. 5. Find out how your page is performing! Try quintly for free: quint.ly/start_free ?
  6. 6. Compared to 2015, the first half of 2016 shows a rise in the overall interaction rates. The interaction rate consists of all retweets, favorites & replies divided by posts and followers, excluding the profiles that have more than 10 million followers. The graph indicates that the overall iInteraction rate has risen compared to 2015. Especially smaller profiles are more prone to like, reply and retweet the content of other users. Chart: Overall interaction rate on Twitter Data Source: quintly analyzed 30k Twitter profiles. 
 Data Period: First half of 2016. Overall interaction rate rises in H1 2016 Gain of overall interaction for smallest profile has risen 1-1K 1K-10K 10K-100K 100K-1m 1m-10m 10m+ 0.08 0.150 0.23 0.30 H1 2015 H1 2016
  7. 7. Interactions for biggest profiles decreased by 58% Smaller profiles remain unchanged whereas the biggest profiles show drastic changes The biggest profiles interactions massively declined by 58% although the number of daily tweets has been almost unchanged during H1 2015 and 2016. We discovered that larger Twitter profiles are heavily losing audience attention. Chart: Interactions on Twitter Data Source: quintly analyzed 30k Twitter profiles. 
 Data Period: First half of 2016. 1-1K 1K-10K 10K-100K 100K-1m 1m-10m 10m+ H1 2015 H1 2016 6000 4500 3000 1500 0 1,982 4,767 66 71 204 233 12 173 41 1
  8. 8. ? Find out how your page is performing! Try quintly for free: quint.ly/start_free
  9. 9. The amount of retweets is steadily declining Profiles are less likely to retweet compared to 2015 Retweets are used less by Twitter users. The declining trend of retweets has been observed over a period of six months. This means that users are focusing on their own content rather than retweeting, as the own tweet frequency remain unchanged, seen in the previous chart. Chart: Average amount of retweets Data Source: quintly analyzed 30k Twitter profiles. 
 Data Period: First quarter of 2016. JAN FEB MAR APR MAY JUN H1 2015 H1 2016 250 225 200 175 150
  10. 10. Downfall in mentions on Twitter Decreased average mentions coincide with decreasing interaction rates In particular, the biggest profiles analyzed endure a loss of interactions and here we see an example of a significant decrease in mentions. This downfall trend of average mentions on Twitter has been observed similarly to the decline of interaction rates. It is a further indicator for lower engagement on Twitter. Chart: Average mentions on Twitter Data Source: quintly analyzed 30k Twitter profiles. 
 Data Period: First quarter of 2016. 10m+ 1m-10m 100K-1m 10K-100K 1K-10K 1-1K 40,000 80,0000 120,000 160,000 H1 2015 H1 2016 137,594 58,165 32,091 25,234 7,794 5,713 1,236 852 188 120 17 12
  11. 11. # Find out how your page is performing! Try quintly for free: quint.ly/start_free

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