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Instagram Study 2015

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Instagram Study 2015 - This study analyzes 10,000 profiles during the year of 2015. Through this marketers are able to identify important developments in the past and predictions for the future.

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Instagram Study 2015

  1. 1. Instagram Study 2015 quintly analyzed 10,000 Instagram 
 profiles during the full year of 2015
  2. 2. In this study quintly reveals important developments on Instagram during the year of 2015. Instagram was highly controversial as being the network to-be for brands and their storytelling. With rolling out ads, Instagram became a large part in marketing activities of many businesses. In order to optimize posting patterns for any profile quintly analyzed various metrics in different sized groups.
  3. 3. @quintlyModerate increase of daily own posts during 2015 Businesses are slowly ramping up on post frequency Marketers realized Instagram as always helpful to bring customers closer to their brand and thus included it in many storytelling approaches. In order to benefit from high interaction rates the daily frequency of posts slightly increased during 2015. Chart: Own posts per day in the specific month. Data Source: quintly analyzed 10k Instagram profiles. Data Period: Jan-Dec 2015
  4. 4. @quintly While Instagram gets increasingly „grown- up“, a normal phenomena is a decreasing growth rate. In early 2015 the average profile grew almost more than 20% per month which dropped until December. Through this development, goals have to be set differently in 2016, as growth is slowing down. Chart: Monthly follower growth of analyzed profiles during 2015. Decreasing follower growth in second half of 2015 After high growth in the beginning of 2015, growth slowed down after May Data Source: quintly analyzed 10k Instagram profiles. Data Period: Jan-Dec 2015
  5. 5. Find out how your page is performing! Try quintly for free: quint.ly/start_free
  6. 6. @quintly This development is driven mainly by two factors: On the one hand this trend shows that people interact less in increasingly crowded timelines. On the other hand this phenomena is reinforced by the massive increase in followers, which results in a decreasing rate. Bubbles: Average interaction rate; All interactions divided by posts and followers. Distinct drop in Interaction Rate Growth rate and interactions does not seem to have the same pace Data Source: quintly analyzed 10k Instagram profiles. Data Period: Jan-Dec 2015
  7. 7. @quintly Throughout the year 2015 Instagram became a highly interesting network for businesses to market in, accordingly image posts increased. Interesting to identify will be if this trend continues in 2016 whereas post frequency increases further. Chart: Frequency of image posts per month during 2015. Image posts slightly increasing during 2015 Instagram gets increasingly interesting for brands to market in Data Source: quintly analyzed 10k Instagram profiles. Data Period: Jan-Dec 2015
  8. 8. @quintly Video content receives more and more attention in all social media networks, thus the number of video posts almost doubled. As reported in our Instagram study from Q2 2015 videos perform on the same level as images do. Nevertheless, businesses are trying to utilize the longer time spent watching a video in their storytelling approaches. Chart: Frequency of video posts per month during 2015. Frequency of video posts almost doubled in 2015 Significant rise of video content on Instagram; whereas timelines still dominated by image posts Data Source: quintly analyzed 10k Instagram profiles. Data Period: Jan-Dec 2015
  9. 9. @quintly As seen before the Interaction Rate dropped throughout the year. In our last Instagram study from Q2 we reported videos and images performing on the same level. Judging by the rise beginning in Nov, this might change in 2016. Chart: Interaction Rates on image and video posts in 2015. Interaction Rate on Images and Videos drops simultaneously Video interaction rate ends 2015 with a higher trend Data Source: quintly analyzed 10k Instagram profiles. Data Period: Jan-Dec 2015
  10. 10. Find out how your page is performing! Try quintly for free: quint.ly/start_free
  11. 11. In the following pages we clustered our findings in different sized groups of Instagram profiles. With these tables you are able to compare your own performance with the average profile in your profile size. For each cluster there are two slides of information, analyzing six different sized groups in total. Here we analyzed the same metrics as in the first part.
  12. 12. @quintly Own Posts Jan 8 Feb 8 Mar 10 Apr 10 May 11 Jun 10 Jul 10 Aug 10 Sep 9 Oct 9 Nov 8 Dec 7 Own Posts, Growth Rate and Interaction Rate in 2015 Profiles with 1 - 1k followers Data Source: quintly analyzed 10k Instagram profiles. Data Period: Jan-Dec 2015 Growth Rate Jan 1.23 Feb 1.24 Mar 1.22 Apr 1.20 May 1.24 Jun 1.19 Jul 1.18 Aug 1.17 Sep 1.19 Oct 1.18 Nov 1.19 Dec 1.16 Interaction Rate Jan 8.16 Feb 8.18 Mar 6.92 Apr 6.94 May 6.83 Jun 7.11 Jul 6.64 Aug 7.10 Sep 6.76 Oct 6.55 Nov 6.36 Dec 6.55
  13. 13. @quintly Image Posts Video Posts Jan 8 0 Feb 8 0 Mar 10 1 Apr 10 1 May 10 1 Jun 10 0 Jul 10 0 Aug 9 0 Sep 8 0 Oct 8 0 Nov 8 0 Dec 7 0 Image Interactions Video Interactions Jan 27 27 Feb 27 28 Mar 23 24 Apr 24 19 May 24 20 Jun 25 24 Jul 23 26 Aug 26 25 Sep 24 26 Oct 24 25 Nov 23 23 Dec 23 27 Own Posts / Average Interactions per Post Comparison in 2015 Profiles with 1 - 1k followers Data Source: quintly analyzed 10k Instagram profiles. Data Period: Jan-Dec 2015
  14. 14. @quintly Own Posts Jan 20 Feb 21 Mar 23 Apr 23 May 23 Jun 23 Jul 22 Aug 21 Sep 22 Oct 23 Nov 22 Dec 22 Growth Rate Jan 1.22 Feb 1.24 Mar 1.22 Apr 1.21 May 1.19 Jun 1.18 Jul 1.16 Aug 1.15 Sep 1.16 Oct 1.19 Nov 1.20 Dec 1.18 Interaction Rate Jan 3.94 Feb 3.53 Mar 3.45 Apr 3.35 May 3.25 Jun 3.05 Jul 2.90 Aug 2.86 Sep 2.62 Oct 2.40 Nov 2.50 Dec 2.26 Own Posts, Growth Rate and Interaction Rate in 2015 Profiles with 1k - 10k followers Data Source: quintly analyzed 10k Instagram profiles. Data Period: Jan-Dec 2015
  15. 15. @quintly Image Posts Video Posts Jan 19 1 Feb 20 1 Mar 22 1 Apr 21 1 May 22 1 Jun 22 1 Jul 21 1 Aug 20 1 Sep 21 1 Oct 22 2 Nov 20 2 Dec 20 1 Image Interactions Video Interactions Jan 148 138 Feb 134 174 Mar 132 128 Apr 127 124 May 123 133 Jun 115 125 Jul 110 115 Aug 109 113 Sep 101 96 Oct 92 85 Nov 98 94 Dec 89 87 Own Posts / Average Interactions per Post Comparison in 2015 Profiles with 1k - 10k followers Data Source: quintly analyzed 10k Instagram profiles. Data Period: Jan-Dec 2015
  16. 16. @quintly Own Posts Jan 41 Feb 43 Mar 46 Apr 45 May 47 Jun 46 Jul 46 Aug 45 Sep 46 Oct 47 Nov 44 Dec 43 Growth Rate Jan 1.23 Feb 1.19 Mar 1.20 Apr 1.18 May 1.22 Jun 1.17 Jul 1.14 Aug 1.12 Sep 1.15 Oct 1.18 Nov 1.18 Dec 1.17 Interaction Rate Jan 2.71 Feb 2.50 Mar 2.52 Apr 2.51 May 2.45 Jun 2.17 Jul 2.11 Aug 1.98 Sep 1.91 Oct 1.85 Nov 1.77 Dec 1.65 Own Posts, Growth Rate and Interaction Rate in 2015 Profiles with 10k - 100k followers Data Source: quintly analyzed 10k Instagram profiles. Data Period: Jan-Dec 2015
  17. 17. @quintly Image Posts Video Posts Jan 38 3 Feb 40 3 Mar 42 3 Apr 42 3 May 43 4 Jun 43 4 Jul 42 4 Aug 41 4 Sep 42 4 Oct 43 4 Nov 40 4 Dec 39 4 Image Interactions Video Interactions Jan 1,000 1,206 Feb 891 1,025 Mar 895 1,039 Apr 886 939 May 874 821 Jun 758 686 Jul 740 686 Aug 692 711 Sep 684 640 Oct 661 644 Nov 640 641 Dec 598 664 Own Posts / Average Interactions per Post Comparison in 2015 Profiles with 10k - 100k followers Data Source: quintly analyzed 10k Instagram profiles. Data Period: Jan-Dec 2015
  18. 18. Find out how your page is performing! Try quintly for free: quint.ly/start_free
  19. 19. @quintly Own Posts Jan 57 Feb 62 Mar 68 Apr 65 May 70 Jun 68 Jul 72 Aug 69 Sep 73 Oct 76 Nov 69 Dec 69 Growth Rate Jan 1.13 Feb 1.14 Mar 1.11 Apr 1.14 May 1.14 Jun 1.10 Jul 1.14 Aug 1.12 Sep 1.11 Oct 1.14 Nov 1.11 Dec 1.11 Interaction Rate Jan 2.53 Feb 2.16 Mar 2.10 Apr 2.11 May 1.94 Jun 1.82 Jul 1.77 Aug 1.67 Sep 1.56 Oct 1.53 Nov 1.50 Dec 1.49 Own Posts, Growth Rate and Interaction Rate in 2015 Profiles with 100k - 1m followers Data Source: quintly analyzed 10k Instagram profiles. Data Period: Jan-Dec 2015
  20. 20. @quintly Image Posts Video Posts Jan 53 4 Feb 57 5 Mar 63 5 Apr 59 6 May 64 6 Jun 63 6 Jul 67 6 Aug 63 6 Sep 66 7 Oct 68 7 Nov 63 7 Dec 62 7 Image Interactions Video Interactions Jan 9,154 8,367 Feb 7,737 7,387 Mar 7,569 7,045 Apr 7,374 8,260 May 6,915 6,682 Jun 6,418 6,316 Jul 6,158 6,154 Aug 5,831 5,825 Sep 5,352 5,217 Oct 5,214 5,398 Nov 5,080 5,191 Dec 5,013 5,214 Own Posts / Average Interactions per Post Comparison in 2015 Profiles with 100k - 1m followers Data Source: quintly analyzed 10k Instagram profiles. Data Period: Jan-Dec 2015
  21. 21. @quintly Own Posts Jan 90 Feb 90 Mar 90 Apr 80 May 86 Jun 79 Jul 79 Aug 77 Sep 79 Oct 83 Nov 83 Dec 78 Growth Rate Jan 1.14 Feb 1.18 Mar 1.12 Apr 1.16 May 1.15 Jun 1.17 Jul 1.10 Aug 1.10 Sep 1.09 Oct 1.11 Nov 1.10 Dec 1.10 Interaction Rate Jan 3.23 Feb 2.61 Mar 2.59 Apr 2.69 May 2.48 Jun 2.32 Jul 2.17 Aug 2.11 Sep 1.86 Oct 1.73 Nov 1.71 Dec 1.67 Own Posts, Growth Rate and Interaction Rate in 2015 Profiles with 1m - 10m followers Data Source: quintly analyzed 10k Instagram profiles. Data Period: Jan-Dec 2015
  22. 22. @quintly Image Posts Video Posts Jan 79 10 Feb 79 11 Mar 78 12 Apr 74 10 May 74 12 Jun 68 11 Jul 68 11 Aug 68 9 Sep 70 9 Oct 73 10 Nov 68 10 Dec 67 11 Image Interactions Video Interactions Jan 79,317 67,668 Feb 64,619 55,162 Mar 66,273 52,708 Apr 68,428 64,989 May 62,796 59,016 Jun 59,961 63,160 Jul 57,196 58,863 Aug 55,770 61,191 Sep 49,015 51,786 Oct 44,226 48,031 Nov 45,538 48,395 Dec 45,704 47,389 Own Posts / Average Interactions per Post Comparison in 2015 Profiles with 1m - 10m followers Data Source: quintly analyzed 10k Instagram profiles. Data Period: Jan-Dec 2015
  23. 23. @quintly Own Posts Jan 95 Feb 100 Mar 80 Apr 85 May 83 Jun 74 Jul 78 Aug 85 Sep 85 Oct 83 Nov 88 Dec 92 Growth Rate Jan 1.11 Feb 1.62 Mar 1.35 Apr 1.10 May 1.25 Jun 1.18 Jul 1.10 Aug 1.15 Sep 1.07 Oct 1.09 Nov 1.07 Dec 1.12 Interaction Rate Jan 2.04 Feb 2.79 Mar 2.69 Apr 2.34 May 2.65 Jun 2.56 Jul 2.17 Aug 2.11 Sep 1.85 Oct 1.66 Nov 1.45 Dec 1.45 Own Posts, Growth Rate and Interaction Rate through 2015 Profiles with over 10m followers Data Source: quintly analyzed 10k Instagram profiles. Data Period: Jan-Dec 2015
  24. 24. @quintly Image Posts Video Posts Jan 93 2 Feb 88 12 Mar 70 10 Apr 70 10 May 72 11 Jun 66 9 Jul 68 10 Aug 74 11 Sep 74 11 Oct 72 16 Nov 77 15 Dec 69 16 Image Interactions Video Interactions Jan 407,037 343,069 Feb 502,555 457,959 Mar 519,151 495,295 Apr 512,303 556,023 May 573,685 568,125 Jun 613,654 585,293 Jul 550,502 538,460 Aug 546,603 581,774 Sep 520,504 525,947 Oct 472,476 348,111 Nov 438,051 364,602 Dec 471,676 317,750 Own Posts / Average Interactions per Post Comparison Profiles with over 10m followers Data Source: quintly analyzed 10k Instagram profiles. Data Period: Jan-Dec 2015
  25. 25. Happy Analyzing! Try quintly for free: quint.ly/start_free

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