Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.

Facebook Reactions Study

7.767 Aufrufe

Veröffentlicht am

This Facebook Reaction Study analyses 130,000 posts and revealed the first findings on how the newly launched feature is used. The main takeaways here is that the new Reactions are just 3% of all interactions.

Veröffentlicht in: Soziale Medien

Facebook Reactions Study

  1. 1. Facebook Reactions Study quintly analyzed 130,000 Facebook posts between April 10th to 25th
  2. 2. In the following study quintly reveals first findings on how Facebook users interact after the launch of Facebook Reactions. To perform this study 130,000 posts were analyzed. Facebook Reactions are greatly beneficial for marketers as they reveal how posted content is perceived by the fans in greater detail.
  3. 3. Facebook Reactions do not seem to be much used yet Likes, Shares and Comments make more than 97% of interactions Facebook Reactions enable users to express their feelings other than just with likes. Looking at the share of all interactions the newly launched Reactions do not seem be be much used by fans at this point. Being globally available since end of February, users still cannot seem to get used to clicking options other than the like button. Chart: Share of all Interactions on posts in the analyzed period. Data Source: quintly analyzed 130,000 Facebook posts. Data Period: April 10th to 25th 2016 Other 2.4% Likes 76.4% Share of all Interaction Shares 14% Comments 7.2%
  4. 4. Users seem to love the like button All new Facebook Reactions make less than 3% of the average Taking a closer look at the Interactions (excluding shares and comments) the like button is still the most used. Although users now have the possibility to express their feelings other than simply liking, the new reactions feature is hardly used. Chart: Split of all Interactions on posts in the analyzed period. Data Source: quintly analyzed 130,000 Facebook posts. Data Period: April 10th to 25th 2016 Other 3% 97% Split of all Reactions
  5. 5. Find out how your page is performing! Try quintly for free: quint.ly/start_free
  6. 6. Although angry and sad emojis give Facebook users now the possibility to express negative feelings, love emojis are predominantly used. This finding is another indicator that users tend to interact more with content that generates positive emotions to them. Chart: Split of all Reactions in the analyzed period, excluding Likes. Data Source: quintly analyzed 130,000 Facebook posts. Data Period: April 10th to 25th 2016 “Love” emoji is the predominant button among Reactions Angry and Sad emoticons sum up to just 30% of Facebook Reactions Split of all Reactions (without Likes) 9.5% 19.1% 10.4% 10.1% 50.8%
  7. 7. Profile Size Interactions 
 per post Likes per post Reactions per post 1-1k Fans 6 5 0.15 1k-10k Fans 25 19 0.77 10k-100k Fans 123 90 6 100k-1m Fans 564 410 30 1m-10m Fans 3,232 2,549 134 10m+ Fans 17,974 15,079 560 Looking at the different page clusters by size, Interactions usually vary significantly. In this case they do not. No matter what the page size is, the amount of Facebook Reactions is low. Following studies will show whether the usage changes over time or not. For marketers, Reactions and their information can be greatly beneficial (if only they can get fans to use them). Table: Frequency of image posts per month during 2015. Data Source: quintly analyzed 130,000 Facebook posts. Data Period: April 10th to 25th 2016 Independent of page size, Reactions are hardly used Largest pages analyzed did not receive more than five percent Reactions
  8. 8. The shown stacked bar chart clearly 
 displays the Interaction distribution. In the analyzed period, Facebook Reactions had almost no significance. In pages with more than 10k fans, the share increased slightly but still remained at five per cent. Bar Chart: Percentage of Facebook Reactions used in different page sizes. Data Source: quintly analyzed 130,000 Facebook posts. Data Period: April 10th to 25th 2016 Reactions have low significance independent of page size Pages that reach many people do not necessarily receive more reactions v v v 1 -1k 1k -10k 10k -100k 100k -1m 1m -10m 10m + Likes per Post Love per Post Wow per Post Haha per Post Sad per Post Angry per Post 100% 0%
  9. 9. Videos seem to stir more emotions at the end user as they tend to receive more reactions (love, wow, haha etc.) than image posts. Nevertheless, image posts receive a higher sum of interactions, as they receive significantly more likes. Table: Facebook Reactions per Post for Video and Photo post types. Data Source: quintly analyzed 130,000 Facebook posts. Data Period: April 10th to 25th 2016 Videos receive more Reactions than image posts Image posts receive overall higher amount of Interactions but less reactions Video Photo Likes 1,209 1,802 Love 52 40 Wow 14 6 Haha 22 18 Sad 8 6 Angry 6 3 Comments 167 81 Shares 430 230
  10. 10. Find out how your page is performing! Try quintly for free: quint.ly/start_free

×