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How to Master Email Outreach

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How to Master Email Outreach

  1. 1. Insights from millions of outbound emails sent out by QuickMail.io users How to become an email outreach jedi
  2. 2. Harnessing cold email the RIGHT way = increase in B2B sales
  3. 3. Awesome cold emails vs. spam -Personable & human -Offers real value -Robotic and generic -No value to the recipient -Relevant -Wastes everyone's time Good email Spam
  4. 4. Is your product truly awesome? Then it's your duty to let people know!
  5. 5. There are just 2 secrets to absolutely killing it with cold email And yet they're not commonly practiced.
  6. 6. 1. Build INSANELY GREAT prospect lists This is (hand down) the single most important success factor. Don’t take the shotgun approach. Quality ALWAYS trumps quantity. When you have quality, then you can increase quantity.
  7. 7. 2. Build bridges Find commonalities between you and your prospect and build on this. Just because you're sending a cold email doesn't mean you have to be cold. Highlight commonality and move into the IN zone as quickly as possible. (People will have a hard time relating to you if you're a stranger.)
  8. 8. Play to lose Formal Talk to many Beautiful Me me me Too soon Cold Comprehensive Too much text Confusing High commitment Play to win Conversational Talk to one Plain text Benefits One step at a time Warm Mysterious Concise Clear Low commitment If you want bonus points, remember...
  9. 9. So, what's a good reply rate, anyway? 75-100 percent: You are doing amazingly, keep it up 50-75 percent: You are doing fantastic 40-50 percent: You are doing great 20-40 percent: The zone you should be in 10-20 percent: Low results 5-10 percent: Poor results, something needs to change. Under 5 percent: Rubbish, you need to seriously review what’s going on.
  10. 10. Let's talk tactics vs. strategies for a sec You can generate an infinite number of tactics from strategies. Sometimes, though, it helps to learn some tactics too (to view email templates that generate good results, for example). Just remember that all tactics have a window of time where they work, because once everyone's using them, they stop working. Be a student of strategies, not tactics, for better long-term value.
  11. 11. Here are some high performing email templates (+50%) Note: These are not BS guesses I've made up, either -- these are templates that have actually been proven to work.
  12. 12. Subject: Welcome to the [INDUSTRY] community / a question​​ Hey {{company}},​​I was hoping to chat to someone about a simple way to manage [THE PAIN YOU SOLVE]. Is that you? ​​My company, [YOUR COMPANY NAME], provides an intuitive, hassle free way to manage [THE PAIN YOU SOLVE] - designed to [BENEFIT]. Would you be interested in a quick call? ​​[YOUR NAME]​ [YOUR EMAIL]​ [YOUR WEBSITE] ​[YOUR PHONE NUMBER]​​ Book a time to talk (link)
  13. 13. Subject: Quick Question About Your Newsletter​​ Hi {{firstname}},​​My name is [YOUR NAME], I’m a [PROFESSION]. I came across you on LinkedIn and saw you worked on the newsletter for [Company].​​ I was wondering if you'd ever considered using [YOUR PRODUCT] in your newsletter? They're really terrific for increasing open rates and get shared a lot.​​ Here's a recent example of mine for you:​​[YOUR PRODUCT EXAMPLE]​​ Do you think this might be something you'd be interested in?​​Thanks a bunch! ​[YOUR NAME]​[YOUR SITE] ​​P.S. If you’re not the correct person to talk to about this, who should I contact instead?
  14. 14. Subject: Who is the person at your company in charge of Sales? ​​Hi {{firstname}},​​My name is [YOUR NAME] and I'm the new Director of Sales at [COMPANY]. ​​ I hope I'm not bothering you. Could you please refer me to the person in charge of sales at your company? ​​Thanks for your time,​​ [YOUR NAME] ​[YOUR PHONE] ​[YOUR EMAIL]
  15. 15. Subject: [PROFESSION] needed ​​Hello {{firstname}},​ ​[YOUR COMPANY] is looking for a [PROFESSION] to interview for a book we're publishing, entitled “[BOOK TITLE]” (there is no cost to you). If this sounds like something you might be interested in, please let me know by replying to this email, and I will send you the interview questions via email.​ ​ Thanks,​ ​[YOUR NAME] ​[YOUR COMPANY] ​[YOUR SITE]
  16. 16. Useful to you? Check out the email course that will lead you to winning way more responses from prospects Get on the early access list! (Click) Crafted by QuickMail.io, a tool that helps you send outbound emails at scale and schedule follow-ups

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