1. FINAL REPORT – AUGUST 2011
CAFETERIA FOOD
Project Team
Christina Porko
Peter Touros

2. © 2011 2

3. Business Issue
• Cafeteria food is expensive and unhealthy
• The options for lunch served in the cafeterias are
not popular and are not attracting students
• The food companies selling to high school
cafeterias came to our marketing company to find
out w h a t t h e y s h o u l d s a y a n d s e l l
& h o w t o s e ll it t o in o r d e r t o
in c r e a s e p r o d u c t c o n s u m p t io n
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4. There are three unique segments
N t iois
u itnt
r s
Open minded
eaters 20%
45%
B et s
ig a r
e
35%
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5. Open Big
Total Nutritionists
Sorted by Total Sample : Highlighted >+9 winners & <-9 losers minded Eaters
Sample
eaters
BASE SIZE: 100 45 20 35
CONSTANT: 27 20 32 33
Buffet style lunches served to satisfy all appetites 15 20 -1 18
Pizza, pasta and salads day 13 11 9 18
$5 foot long sandwiches available to save you a few dollars today 13 15 6 14
Fresh fruit grown from local farms to support the local community 13 16 29 -0
Salad bar always available 13 12 8 16
Get an additional side for just a quarter more 11 9 18 10
Fried chicken always available -0 3 -18 6
Free can of soda included with purchase of meal $6 or more -0 8 -11 -4
Only 550 calories per burger/burrito -1 8 3 -16
One 2 ounce organic burger slider $4 -5 -3 3 -11
Serving deep fried foods everyday to satisfy all your cravings -5 0 -20 -4
Only vegan food served today -15 -26 6 -11
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6. Open Minded Eaters
Likes
Getting the Most
Food for their dollar
Interested in Buffet style lunches
Wanted Variety In their lunches
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7. B ig E a t e r s
L ik e s
-The More Food The Better!
-Only wanted big portions of
everything
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8. B ig
E a te rs
D is lik e s
-Organic Food
-Small Portions
-Anything Vegan
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9. N u t r it io n is t s L ik e s
-Organic Foods
-Fresh Foods
from local
farms
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10. N u t r it io n is t s d is lik e s
-Any Fried Foods
-Sugar filled drinks
-All food with high
fructose corn syrup
and hydrogenated
oils
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11. 11 © 2011
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