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The State of UX in the UK

Presented at UX Bournemouth 2016, an Experience UX event held at Canvas on 10th October.

The State of UX in the UK

  1. 1. The State of UX in the UK Nick Fine UX Bournemouth 2016 @doctorfine
  2. 2. My UX Journey 1996 BSc (Hons) Psychology 2004 MSc Human Computer Interaction with Ergonomics 2009 PhD Human Computer Interaction, Personalisation 2010 User Experience Executive, LV= 2011 User Experience Consultant, Redweb 2013 Head of User Experience, SAS/MSLGROUP 2014 Lead User Experience Architect (contract), Virgin Media 2016 Lead User Experience Architect (contract), Camelot 2016 Lead User Experience Architect (contract), VML London
  3. 3. 1 POINT SAMPLE
  4. 4. ENGLAND 2016
  5. 5. ENGLAND 2016(ABOUT TEATIME)
  6. 6. A CIVIL WAR IS
 RAGING
  7. 7. art director developer creative director visual designer UX architect UX consultant UX researcher
  8. 8. UX UI
  9. 9. UX UI
  10. 10. UX ARCHITECT UX DESIGNER UX
  11. 11. How did it come to this?
  12. 12. SKILLS SHORTAGE 1
  13. 13. DEMAND > SUPPLY • “We need UX now” • Limited UX education • Seniority takes time • Limited mentorships • Rare research skills • “Putting the customer at the heart…” • Trendy/buzzword
  14. 14. SKILLS GAP
  15. 15. COOL PROJECTS
  16. 16. FREELANCE DAYRATES INCREASE
  17. 17. UX IS COOL
  18. 18. UX IS CASH
  19. 19. + =
  20. 20. EVERYONE WANTS TO BE UX
  21. 21. EVERYONE WANTS TO BE UX visual designers developers art directors creative directors project managers account managers recruiters social media managers marketeers technical directors
  22. 22. How did it come to this?
  23. 23. 2 SUBJECTIVE DEFINITION
 OF UX
  24. 24. “the feeling I get when I use something”
  25. 25. “the way the screen is designed”
  26. 26. “making sure computers are easy to use”
  27. 27. “the experience you have when interacting with technology”
  28. 28. “everything related to the experience from first contact to ongoing support”
  29. 29. The problem is: What is UX?
  30. 30. Name another career or industry where the area has no clear definition ? The problem is: What is UX?
  31. 31. Why is a commonly accepted definition of UX so important? • Talent management Team building nightmares • Role definition Specialisation v generalisation • Project practicalities Matching skills to projects • Ensure user centricity It’s all about the user
  32. 32. User Experience user experience
  33. 33. User Experience user experience The profession The sensation/feeling
  34. 34. Psychology psychology The profession The sensation/feeling
  35. 35. I have experiences, I can do UX I have a mind, I can do psychology I have a hammer, I can do carpentry I have a brain, I can do neurosurgery I have a photoshop, I can do design I have Axure, I can do UX
  36. 36. How did it come to this?
  37. 37. SUBJECTIVE
 DEFINITION OF UX SKILLS SHORTAGE +1 2
  38. 38. = new people are redefining UX according to their own needs
  39. 39. = hybridisation of roles
  40. 40. DESIGNER + UX = UX DESIGNER
  41. 41. DEVELOPER + UX = UX DEVELOPER
  42. 42. PROJECT MANAGER + UX = UX PROJECT MANAGER
  43. 43. SOCIAL MEDIA MANAGER + UX = UX SOCIAL STRATEGIST
  44. 44. The Recent History of UX HUMAN FACTORS ENGINEERS INFORMATION
 ARCHITECTS USER EXPERIENCE CONSULTANTS USER EXPERIENCE DESIGNERS 1980s 1990s 2000s 2010 2016 USER RESEARCHERS UX DEVELOPERS UX STRATEGISTS UX PROJECT MANAGERS DEMANDEXCEEDSSUPPLY UX/UI USER EXPERIENCE RESEARCHERS
  45. 45. The Evolution of the Wireframe Monkey
  46. 46. “UX” “DESIGN”
  47. 47. “UX” “DESIGN”
  48. 48. “UX” “DESIGN”
  49. 49. “UX” “DESIGN”
  50. 50. “UX” “DESIGN”
  51. 51. DESIGNERS GET SICK AND TIRED OF COLOURING IN UX WIREFRAMES
  52. 52. UX DESIGN
  53. 53. UX / UI IS BORN
  54. 54. DURING THE CALIFORNIA GOLD RUSH THE PEOPLE WHO MADE THE MOST
 MONEY WEREN’T THOSE DIGGING FOR GOLD BUT THOSE SELLING PICKAXES AND SHOVELS 1848–1855 Completely anecdotal, 2016
  55. 55. UX UX/UI • User centric • Practitioner centric • Facilitator and investigator • Expert V • Obsessed by tools• Obsessed by behaviour • Insight driven solution • Best practice driven solution • Involves users throughout • No user involvement
  56. 56. The UX Recession: UCD to DCD HUMAN FACTORS ENGINEERS INFORMATION
 ARCHITECTS USER EXPERIENCE CONSULTANTS USER EXPERIENCE DESIGNERS 1980s 1990s 2000s 2010 2016 USER RESEARCHERS UX/UI DESIGNERS UX DEVELOPERS UX STRATEGISTS UX PROJECT MANAGERS UX PRODUCT MANAGERS DEMANDEXCEEDSSUPPLY USER CENTRIC DESIGN DESIGNER CENTRIC DESIGN
  57. 57. PROTECTING USER CENTRICITY
  58. 58.  UX Wireframing
  59. 59. UX UI
  60. 60. Information Architecture Accessibility Usability Interaction Design  UX =
  61. 61. the process of creating optimal interaction  UX =
  62. 62.  UX = Requirement Gathering Competitor & Market Analysis Persona Development Service Evaluation Scamping Wireframing Prototyping User testing • Local (lab based) • Remote (web based) RESEARCH INTERACTION DESIGN VALIDATION
  63. 63. Requirement Gathering Competitor & Market Analysis Persona Development Service Evaluation Scamping Wireframing Prototyping User testing • Local (lab based) • Remote (web based) RESEARCH INTERACTION DESIGN VALIDATION  UX =
  64. 64. ?
  65. 65. 2016
  66. 66. THE USER HAS BEEN
 REMOVED FROM THE UX PROCESS 2016
  67. 67. THE USER HAS BEEN
 REMOVED FROM THE UX PROCESS
  68. 68. THE USER HAS BEEN
 REMOVED FROM THE UX PROCESS
  69. 69. What does this mean? • Designer centricity • UX by proxy • Unused and unloved • No local insight • Poor performance • Bye bye ROI = Good looking, awful UX
  70. 70. How can you put the customer at the heart of everything you do if you don’t talk to them?
  71. 71. WE NEED TO GET BACK TO USER CENTRIC UX
  72. 72. THE FUTURE
  73. 73. UX ARCHITECT RESEARCH DESIGN SOLUTIONINSIGHT ‘FULL SERVICE’ USER EXPERIENCE PRACTITIONER
  74. 74. UX RESEARCHER UX DESIGNER SPLIT ROLES: RESEARCH INFORMS DESIGN RESEARCH DESIGN SOLUTIONINSIGHT
  75. 75. USER CENTRIC, FULL SERVICE PRACTITIONERS BECOME RARE AND FOUND ONLY AT USER CENTRIC AGENCIES ONLY DEMAND
  76. 76. UX/UI BECOMES UX DESIGN
  77. 77. FULL SERVICE PRACTITIONERS FIND THEIR RESEARCH SKILLS ARE VALUABLE AND IN HIGH
 DEMAND
  78. 78. UX ARCHITECT UX CONSULTANT UX RESEARCHER UX DESIGNER UX/UI UX DESIGNER UX PSYCHOLOGIST SERVICE DESIGNER ? ROLE EVOLUTION? DESIGNER ?
  79. 79. TAKE AWAYS
  80. 80. FIGHT FOR USER CENTRICITY Challenge designer centric approaches
  81. 81. How do you know that?
  82. 82. How did it test?
  83. 83. FIGHT FOR USER CENTRICITY Educate and demonstrate Lab sessions for TRANSFORMATION
  84. 84. https://vimeo.com/134560844 FIGHT FOR USER CENTRICITY Educate and demonstrate
  85. 85. • research strategy • test scripting • information architecture • workshop facilitation • persona development • remote user testing • lab based user testing • ethnography • insight report writing GAIN AND EXTEND RESEARCH SKILLS
  86. 86. GAIN AND EXTEND RESEARCH SKILLS • Participate in user testing sessions • Seek out research-specific mentorship • Learn from Psychology graduates (BSc not BA) • Get into Psychology and HCI literature searches
  87. 87. GAIN AND EXTEND RESEARCH SKILLS Overlooked Goldmines:
  88. 88. DESIGN v SCIENCE THIS ISN’T ABOUT SCIENCE DESIGN
  89. 89. DESIGN v SCIENCE THIS ISN’T ABOUT
  90. 90. DESIGN + SCIENCE THIS IS ABOUT SCIENCE DESIGN
  91. 91. DESIGN + SCIENCE THIS IS ABOUT
  92. 92. DESIGN + SCIENCE = KILLER UX
  93. 93. Nick Fine @doctorfine nick@nickster.com Thanks!

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