Mobile Survey Advantages and Disavantages

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QuestionPro Audience: Online Sample Made Easy

qSample took a look at the advantages and disadvantages of mobile surveys. You can read the full article here: http://blog.qsample.com/market-research-2/mobile-surveys/

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Mobile Survey Advantages and Disavantages

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In July 2017, North Korea announced that it had fired the first intercontinental ballistic missile capable of hitting the United States’ mainland. President Trump responded by using his favorite social media platform, claiming that the North Korean leader and its government had nothing better to do. Kim Jong-Un responded by accusing Trump of exhibiting “mentally deranged behavior.” The crisis has since taken a life of its own, leaving world leaders to fear the worse possible outcome. To understand what the general public thinks about this international crisis, QuestionPro Audience conducted a survey with more than 300 respondents from its general consumer panel. Respondents were asked a series of questions to gauge their perception and attitude towards this much critical topic. Our research shows that the public believes in a more optimistic approach. More than 70% of the respondents agree that the US should not go to war with North Korea. In contrast, 81% fear that North Korea would use nuclear weapons to attack the US, if ever necessary, and 87% fear that North Korea would use them on both the US and its allies.

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Here are just some of the amazing takeaways on millennials: – Expected to reach $200 billion in spending by 2017, the largest consumer generation in U.S. History. – 85% own smartphones. – One-fourth speaks a language other than English at home. – 77 million, making up approximately one-fourth of the U.S. population. They’re everywhere, and they are very plugged-in to their mobile devices – something qSample is very aware of as we specialize in mobile research. No matter where you are in market research, you might want to get plugged into millennials because sooner or later you will fall into their web.

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To qSample, understanding college students (and millennials) is vital; it is one of our propriety panels that serves many of our clients. Our Campus Universe initiative is utilized for varied studies from both academics and businesses. After all, Millennials are expected to reach $200 billion in spending by 2017, with a total of more than $1.4 trillion in spending power. It will be the largest consumer generation in U.S. history. Beyond buyer muscle, today’s young adults will be our politicians, celebrities (beyond social media), and parents.

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