Company presentation baidu-QingruShen

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Qingru Shen

Technology Design

Products
Web search

Community
products

Entertain &
E-commerce

Enterprise
Services

Finance

Total revenue: 2.304
billion, 83.2%

Operate profit: 1.204
billion, 91.4%

Net income: 1.055
billion, 88.3%

History
2000 Founded by Robin Li

2001 Search engine

2002 Baidu union, Free MP3, IE companion

2003 Key word-bidding

2004-now Innovation

Profit Model interests me
Key-word Bidding--------Pay per click

New innovation

New technology: User-based box computing

New field: Mobile operating system – Baidu yi

New product: Baidu New Knows

Secret sauce
Deep understanding in Chinese

Specialty products

Consistent innovation

Leading position

Prediction: positive

Internationalization

Key word bidding

The End

Thank you !
EECS441 Qingru Shen

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