Q4 Whitepaper: IR Website Best Practices to Help Improve Online Communications

Summary Presentation: Download Complete Whitepaper
WINTER 2011

Download Complete WhitepaperQ4 Whitepaper: IR Website Best Practices - Summary Slides
Why Having a Better IR Website Matters
• 75% of institutional investors and analysts use corporate websites
on a weekly basis1
• 95% of financial journalists access corporate and investor websites
to research the companies they are writing about2
• Provides stakeholders with your company’s ongoing strategy for
creating value
• Gives stakeholders context, insight and interactive tools to clearly
understand your business today and in the future
Source: 1) Rivel Research
2) Bulldog Reporter/TEKGROUP International
Download Complete Whitepaper

Six Categories of IR Website Best Practices
1. Make investor content easy to access
2. Convey a compelling investment proposition
3. Provide content in formats that engage investors
4. Be accessible and offer multiple ways to stay connected
5. Offer investor tools and package useful information
6. Highlight social media channels and embed multimedia content

1. Make Investor Content Easy to Access
• Companies should take into consideration three key audiences:
potential, new and long-term
• The investor site needs to consider all of these audiences in the way
that the site is structured and the manner in which content is layered
– from walking a potential investor through the investment
proposition to permitting long-term investors to get timely information
fast

Make Investor Content Easy to Access - Example
• Homepage Integration of Investor Content
Teekay* uses their
homepage to highlight
key messages that take
into consideration all key
investor audiences.
For example, the ‘Why
Invest’ targets potential
investors, while current
and long-term investors
are given direct access to
the information they
seek through the ‘Latest
News’ and ‘Events’ tabs.
*Q4 Client
http://www.teekaytankers.com/
To see 4 more examples
of this best practice
download the
whitepaper.

2. Convey a Compelling Investment Proposition
• Companies should be able to effectively articulate why a person
should invest in them
• More companies are incorporating a ‘Why Invest’ section on their IR
website
• Companies are also providing background and context on their
business in the ‘About’; ‘Our Company’; ‘Industry Overview’; and ‘At-
A-Glance’ sections
• Others are also detailing their ‘Objectives’; ‘Mission Statement’ and
‘Strategy’ overview

Convey a Compelling Investment Proposition - Example
• Why Invest
‘Why Invest’ should tie
together key information
and connect the dots on
the market opportunity
and how the company
stands out as a good
investment in this
particular industry.
Using visuals such as
graphs, charts, videos
and presentations will
help tell the story.
http://agnico-eagle.com/English/Investor-Centre/WhyInvestInAEM/default.aspx/
download the
whitepaper.
*Q4 Client

3. Provide Content in Formats that Engage Investors
• Leading companies are making reports available in a variety of
formats such as summary quarterly reports, online HTML versions
and video updates
• ‘Fast Facts’ is a great feature to use on the company index or ‘About
Us’ page – imagery and relational links enhance this feature
• Scorecards (or some form of measurement over time) are
increasingly being used to show how effectively companies are
executing their strategy

Provide Content in Formats that Engage Investors – Example
• Multimedia
We are seeing some
interesting things on the
multimedia front.
For example, investors
can download pictures;
view videos of company
assets and hear
management provide
color on the latest
quarterly financials or
commentary by the CEO
in the form of a ‘Year in
Review’ like BMO does in
the image to the right.
http://www2.bmo.com/content/0,1089,divId-3_langId-1_navCode-5077,00.html
download the
whitepaper.

4. Be Accessible & Offer Multiple Ways to Stay Connected
• Companies are using many tools to make themselves more
accessible to investors and increase awareness about their brands
• Emerging best practice tools include interactive calendars; a
glossary of terms and a FAQ section
• RSS feeds and email alerts are more prevalent with the option to
subscribe to specific information such as news releases, events and
presentations

Be Accessible & Offer Multiple Ways to Stay Connected - Example
• Email Alerts and RSS Feeds
More companies are
now offering
segmented email
alerts that allow users
to select the type of
information they want.
For example, TVI
Pacific* has a
comprehensive
‘Connect with Us’ page
with integrated RSS
feeds so investors can
sign up for news
releases, events and
presentations.
http://tvipacific.com/Investors/Investor-Connect/default.aspx
download the
whitepaper.
*Q4 Client

5. Offer Investor Tools & Package Useful Information
• The right investor tools can help to effectively aid communication
and engage users
• The Investor Briefcase is a common feature that lets investors
choose the items they are most interested in and view them in a
summary area
• Some emerging trends include analytical tools and historical lookup
that make it easy to download and analyze key financial information
• A number of companies are also using tools that allow users to sort,
filter and search information

Offer Investor Tools & Package Useful Information - Example
• Sorting and Filing
We’re seeing a much
greater use of tools
that allow users to sort,
filter and search
information such as
News, Events, and
webcasts by date,
topic, and speaker.
For example, Adidas
Group lets users
search their Events by
topic, month and year.
http://www.adidas-group.com/en/investorrelations/events/default.aspx
download the
whitepaper.

6. Highlight Social Media & Embed Multimedia Content
• Incremental use of social media for Investor Relations has resulted
in an increase in the number of issuers integrating social media with
their website
• Some companies are posting social media channels on the
homepage of their IR website
• A number of companies are providing links to all of the social
networks via a ‘Stay Connected’, ‘Connect With Us’ or ‘Follow Us’
approach
• Some are also using SlideShare and YouTube to publish a
presentation or video and embedding it on the IR website

Highlight Social Media & Embed Multimedia Content - Example
• Embed Social Media Content
Providing pictures and
videos can help
investors get a better
understanding of the
underlying business of
the company.
For example, Magma
Energy* makes good
use of multimedia by
displaying videos and
photos of their
operations in action.
These photos and
videos are also
published on social
media sites Flickr and
Vimeo.
http://www.magmaenergycorp.com/Properties/default.aspx
download the
whitepaper.
*Q4 Client

Download the Complete Whitepaper!
• See how leading companies use best practices
to separate themselves from their peers and
communicate more effectively with analysts,
shareholders and the financial media.
• Download and learn how to:
– Improve your investor homepage
– Present a more compelling investment proposition
– Organize information better
– Use social media to expand your reach and increase website traffic
• Download the Complete Whitepaper Now!!

About Q4 Web Systems
• Q4 is the fastest growing IR website provider in North America
• Hundreds of public companies choose Q4 for their IR website and
online communications because our web based platform is easy to use
and helps them achieve results
• Everything contained in this paper is achievable if you choose Q4 for
your IR website
Contact Us for a Demo Today!
www.q4websystems.com/ContactUs
Toll Free: 1-877-426-7829
www.q4websystems.com
sales@q4websystems.com

Visit Us Online
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– www.q4websystems.com
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Q4 Whitepaper: IR Website Best Practices to Help Improve Online Communications

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Q4 Whitepaper: IR Website Best Practices to Help Improve Online Communications