In the past few years, social media has revolutionized the way organizations communicate with their stakeholders, but it's not just businesses that can take advantage of this ever-changing medium; non-profits also have an opportunity - it's just a matter of altering the strategy. Using social media, non-profit organizations around the world are re-defining the way they build awareness, share their stories and raise support. But with a variety of social networks, where should an organization begin? This presentation touches on a variety of proven social media tactics that can easily be implemented to transform the way non-profits communicate with volunteers, donors and the community.

1. Social Media for Non-Profits
Knoxville Chamber
01.22.13
Effective Tactics to Build Awareness, Share
Your Story & Raise Support

2. Are You Using Social Media as Part of
Your Marketing Plan Currently?

3. How Can Social Media Help Non-Profits?
Social media is the term that describes digital tools you can use to
share information with others.
Social media enables you to:
• Build awareness about your cause & share your story
• Join related conversations already happening
• Promote conversation with potential new supporters
• Increase traffic to your web properties
• Increase search engine optimization for your website

4. What Networks Should You Be On?
• Where is your audience?
- Facebook? 600 million active users
- Twitter? 72 million active users
- YouTube? 800 million monthly visitors
- Pinterest? 11.7 million unique U.S. visitors
- Instagram? 90 million active users
- LinkedIn? 200 million registered users

5. Tactics You Can Use on Facebook

6. Create & Maintain a Facebook Page with a Powerful
Timeline Photo

7. Invite Your Friends & Encourage Fans to Invite Theirs

8. Build Your Following With Ads

9. Tell Your Story Through Milestones

10. Pin Important Messages to the Top

11. Encourage Engagement

12. Share Photos & Videos

13. Pay Attention to the Admin Panel

14. Schedule Posts to Reach the Intended Audience

15. Download Facebook Pages Manager App to Manage
Updates On-the-Go

16. Tactics You Can Use on Twitter

17. Use Hootsuite to Manage Account(s) & Track Links

18. Promote Your Content on Twitter

19. Find Like-minded People to Follow

20. Build Relationships by Replying & RTing

21. Make Your Tweets RT-able

22. Monitor & Use Twitter Hashtags

23. Create Your Own Hashtag(s)

24. Piggyback on Relevant Trending Topics

25. Use TwitPic or Instagram to Share Photos

26. Tactics You Can Use on YouTube

27. Customize Your Channel

28. Explain What Your Videos are About

29. Take Advantage of Tags to Enable People to Find
Your Content

30. Embed Videos on Your Site

31. Pay Attention to Analytics

32. Tactics You Can Use on Pinterest

33. Create Pinboards That Support Your Mission

34. Build Support by Sharing Your Success

35. Raise Funds by Promoting Things You Sell

36. Promote the Lifestyle Your Supporters Live to
Broaden Your Reach

37. Social Media Do’s & Don’ts

38. Writing for Social Media
• Keep it short, make every word count.
• Make it scannable -- use descriptive headers and sub-headers,
bulleted lists, highlighting of key points, and images or diagrams.
• Include links.
• Include descriptions and tags where applicable.
• Twitter etiquette:
- Sentence fragments are ok.
- Use proper capitalization.
- Typing in lowercase doesn't save characters; it's just lazy.
- Use proper basic punctuation. It helps people understand what you mean.
- Use contractions whenever possible.
- Shorthand symbols such as >, =, &, and @ are allowed.
- Use numerals, not words, for all numbers.
- If you can't say it in 140 characters, reevaluate whether you should be posting it at Twitter.

39. General Best Practices
• Be consistent.
• Be transparent.
• Be careful what you say.
• Provide value.
• Be interesting.
• Foster relationships.
• Drive traffic by providing calls to action.
• Listen, get a sense of what people are saying, then engage.
• When it comes to followers, focus on QUALITY, not quantity.
• Don't be overly promotional.
• Don't create a page or account and fail to maintain it.
• Don't censor comments.

40. Questions?
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