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Create a strategy for social media

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Deborah Brown
Deborah Brown
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By Deborah Chaddock Brown ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Questionnaire 2 What is your goal – what do you hope to accomplish with social media? (circle all that apply) Build Credibility Create a Community Listen for Feedback Grow Sales Market events Network Who are you trying to reach? (circle all that apply) Peers Customers Prospects What is your unique story – in 140 characters or less. What results do you produce? Who do you help? I help _______________ achieve ______________________________.
Social Media Questionnaire 3 What amount of time are you willing to commitment to social media? One hour daily One hour weekly One hour 2 or 3 times a week Not ready to commit yet Prioritize your social media vehicle of choice (1 = most important) ____ Twitter ____ LinkedIn ____ Facebook ____ Blogging _____ Other
My Social Media Accounts 4 Delicious Digg Stumble Upon Dim Dim Go to Meetings Squidoo Ning Vehicle User Name Password Blog: Blog: Flickr YouTube Twitter Facebook LinkedIn Password User Name Vehicle
Social Media Brand Overview 5 Brand: Social Media Site Map Why You Are Unique Problem You Solve Who You Help Brand Description
Social Media Primary $$$ites 6 Newsletter Products Membership Site Blog Website Primary Money Sites $ Source URL
Social Media Secondary Sites 7 Facebook Primary Secondary Sites Point to Primary Sites Twitter LinkedIn Facebook Fan Page $ SOURCE URL
Social Media Resource Sites 8 $ Source URL Other YouTube Channel Flickr Account Internet Resource Sites Point to Primary Sites
9 Create One Form for Each Brand
Social Media Menu 10
Social Media Strategy example 11 20x/mo x Write a blog post – MBM 1x/day Facebook – status update 2x/mo LinkedIn – ask or answer a question 1x/week LinkedIn – start a discussion in a group or participate in one 2x/day Twitter update and retweets x Comment on other blog posts 12x/mo 3x/week Write a blog post - Home 2x/day Check Google and Twitter for mentions Monthly Weekly Daily
My Social Media Strategy 12 Write a blog post Other: Facebook – status update LinkedIn – ask or answer a question LinkedIn – start a discussion in a group or participate in one Twitter update and retweets Comment on other blog posts Google Alerts and Twitter for mentions Monthly Weekly Daily
Fitting Social Media in Your Life 13 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Policy for Social Media 14 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Resources 15

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Create a strategy for social media

  • 1.
  • 2. Social Media Questionnaire 2 What is your goal – what do you hope to accomplish with social media? (circle all that apply) Build Credibility Create a Community Listen for Feedback Grow Sales Market events Network Who are you trying to reach? (circle all that apply) Peers Customers Prospects What is your unique story – in 140 characters or less. What results do you produce? Who do you help? I help _______________ achieve ______________________________.
  • 3. Social Media Questionnaire 3 What amount of time are you willing to commitment to social media? One hour daily One hour weekly One hour 2 or 3 times a week Not ready to commit yet Prioritize your social media vehicle of choice (1 = most important) ____ Twitter ____ LinkedIn ____ Facebook ____ Blogging _____ Other
  • 4. My Social Media Accounts 4 Delicious Digg Stumble Upon Dim Dim Go to Meetings Squidoo Ning Vehicle User Name Password Blog: Blog: Flickr YouTube Twitter Facebook LinkedIn Password User Name Vehicle
  • 5. Social Media Brand Overview 5 Brand: Social Media Site Map Why You Are Unique Problem You Solve Who You Help Brand Description
  • 6. Social Media Primary $$$ites 6 Newsletter Products Membership Site Blog Website Primary Money Sites $ Source URL
  • 7. Social Media Secondary Sites 7 Facebook Primary Secondary Sites Point to Primary Sites Twitter LinkedIn Facebook Fan Page $ SOURCE URL
  • 8. Social Media Resource Sites 8 $ Source URL Other YouTube Channel Flickr Account Internet Resource Sites Point to Primary Sites
  • 9. 9 Create One Form for Each Brand
  • 11. Social Media Strategy example 11 20x/mo x Write a blog post – MBM 1x/day Facebook – status update 2x/mo LinkedIn – ask or answer a question 1x/week LinkedIn – start a discussion in a group or participate in one 2x/day Twitter update and retweets x Comment on other blog posts 12x/mo 3x/week Write a blog post - Home 2x/day Check Google and Twitter for mentions Monthly Weekly Daily
  • 12. My Social Media Strategy 12 Write a blog post Other: Facebook – status update LinkedIn – ask or answer a question LinkedIn – start a discussion in a group or participate in one Twitter update and retweets Comment on other blog posts Google Alerts and Twitter for mentions Monthly Weekly Daily
  • 13.
  • 14.
  • 15.