Purple Leap conducted market research including surveys of MBA graduates, prospective employers, and students to understand problems in the current MBA education system in India. They also held a chairmen's conclave with industry leaders and MBA college heads to discuss how to make MBA education more relevant to industry needs. Purple Leap then developed BizLeap, an initiative to help institutions produce best-in-class management talent through globally acclaimed programs, state-of-the-art learning infrastructure, industry engagement opportunities, and career guidance and placement support. Their goal is to create a sustainable model that delivers high academic excellence, industry engagement, quality placements, and attracts large numbers of quality students in a cost-effective way for
2. What research has Purple leap done before coming out with this program? Process Participant Objective MARKET RESEARCH PRODUCT DEVELOPMENT
3. >65% of the MBA grads are getting into un-aspirational jobs ( Telesales, Call center agent, Insurance Agent,etc ) THE COLLEGE SURVEY
4. What does prospective employers & students look for in an MBA College INDUSTRY & STUDENT SURVEY
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6. Industry leaders from 12 companies & Heads of 60+ MBA colleges in Karnataka participated & discussed To make MBA education in India relevant to current Industry needs THE CHAIRMEN CONCLAVE
23. END-END TALENT MANAGEMENT Corporate Assessment College Training PurpleLeap Placement 6,000 job SLA’s
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25. THE SUSTAINABLE VALUE MODEL KEY PARAMETERS WHAT BENCHMARK COLLEGES DO COST TO COLLEGE/STUDENT WHAT PURPLELEAP PROPOSES Placements Percentage placed Appoint Training & Placement Agency/ Placement Cell Activities Corporate Campus drive No. of recruiters visiting campus/Salary offered in campus placement 4000 - 8000 Summer placements Internship program Infrastructure and Facilities Physical Infrastructure/Knowledge facilities Build Communication Lab by partnering companies/ Multimedia Classrooms 8000-10000 VSAT / Zoom camera/Video recording / LMS Personality Development and Industry Exposure Soft skills Soft skill Training organizations / Events, MBA Games from specialized organisations Highly effective business skill program ( brand name ) Extracurricular activities 3000 + (>4000) Boot Camp/Event/Games/Live Case-study Industry interaction Industry guest lecture/Mentorship program Opportunity to try out new ideas / Involvement in the framing of vision and growth of the institute Adoption of this program Academic Excellence Quality of visiting faculty Visiting faculty from Industry (once a week) 4000 - 8000 Role specific Industry guest lecture/Mentorship program Course curriculum and its relevance/Consultation with industry in designing of curriculum Market Leader / IIP Attracting Quality/Quantity Talent Ads & Promotion/ Agents 30000 - 40000 The Purple leap brand association
26. THE VALUE PROPOSITION TOTAL COST TO COLLEGE Rs. 55000 – 75000 / Student PURPLELEAP PROPOSITION Rs. 26000 / Student TIME COMMITMENT FROM COLLEGE 50 hours / semester
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Editor's Notes
India would require a workforce of 2.3 million employees in the IT and IT-enabled services sectors by 2010. However, over the past fifteen years, India has produced 1.6 million professionals and faces the uphill task of producing another 0.8 million . A recent Cisco commissioned study with IDC revealed that there is a shortage of 137,200 networking professionals Universities and educational institutions have been unable to update their syllabi in tune with the high speed changes taking place in the world of technology 4. 25 percent of technical graduates and 10-15 percent of other graduates are considered employable 5. “The possible reason is that students here, although brilliant, don’t have an edge when it comes to putting theories to practice.”
