11. • Find the product on Amazon:
• Click on Sell Yours
• Fill in the Highlighted sections
12.
13. Don’t Forget:
• Check for orders daily
• Confirm shipments
• Seller ratings are very important
• Maintain sufficient inventory
levels
• Optimize prices to rank higher up
– sorted low to high normally.
16. • Get a UPC or EAN:
– Bar codes used to track products.
– Only one product detail page per UPC
– http://www.gs1us.org
• http://www.uc-council.org/
17. • First, check category character limits.
• Important elements:
– At least 4-5 good quality photos
18. • First, check category character limits.
• Important elements:
– Descriptive title with a keyword or two
19. • First, check category character limits.
• Important elements:
– Put the bullets & descriptions to work.
20. Top Tips:
• Bullets should be
succinct.
• Include top
product features
• Reinforce product
benefits
• Tell a story- why better
than competition?
• Special characters not
supported.
• Add a call to action
21.
22.
23. Increased Visibility
• Eligible for Prime shipping
• Filter for prime + icon
• Eligible for free shipping for
orders over $35
• Preference for Buy Box
• After products sold by
Amazon directly, merchant
sellers using FBA are given
next priority in the buy box,
where 95% of sales take
place.
24. • Typically, can set up within 30 days.
• Initial research:
• 5%-10% lift in 30 days
• >15% in 60 days
• Subject to vary.
FBA Quick Start Guide from Amazon: http://bit.ly/O7gyo8
25.
26. How to get good ones and prevent negative ones.
27. 10%-20% of buyers leave feedback.
• Existing base of satisfied customers.
• Offer free product for unbiased reviews
• Social media outreach
• Request feedback from buyers
• No fakes allowed!
28.
29. Most common reasons for negative reviews:
• Out of stock
• Product not as described
• Late shipments
• Incorrect item shipped
• Problematic returns process
30.
31. • What else helps rankings?
– Sales (c-rates)
– Good Seller Ratings
– “Interesting” Tip:
Trained KW+ Listing Associations
32.
33.
34. Build Associations-
• Use to request
testimonials
• Use on social
media
• Facebook Ads
• AdWords Ads
35. • Website not responsive or
not converting mobile traffic?
• Try sending to Amazon.
• Test Mobile-specific media
buys.
• Potentially good ROAS (even
with seller costs).
• Additional sales help rankings
44. 1. Start Small if Need be- Used & New
2. Create your Own Listings
3. Optimize Creative & Pricing
4. Consider FBA
5. Get Reviews for your Listings
6. Test Multiple Selling Strategies
7. Treat Customers Well
45. Say Hello or Ask Questions Anytime:
http://www.linkedin.com/in/purnavirji
https://twitter.com/purnavirji
Read More At:
http://searchenginewatch.com/author/2499/purna-virji