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LASHINDA DEMUS




                        MOTHER OF TWINS
                   AMERICAN RECORD HOLDER
                 2012 OLYMPIC SILVER MEDALIST
The Mother of All OLYMPIC Dreams

Team USA’s LASHINDA DEMUS, 2012 Olympic Silver Medalist and American
record holder, is a track superstar phenomenon born in Southern California. At
the age of two, LASHINDA’s mother introduced her to the track, not realizing
that her admiration for running would eventually lead her to a #1 world ranking
in the 400 meter hurdles. In 2004, LASHINDA turned professional after
competing in the Summer Olympics in Athens, Greece. Following the games, she
earned the first of two national titles in the 400 meter hurdles (2005).

In the latter part of 2006, the world’s top ranked hurdler revved up for the
family life. After marriage, and pregnancy 5’7 LASHINDA gained more than 50
pounds.      LASHINDA successfully delivered twin boys in June 2007 and
astonishingly was back in training just weeks later collectively regaining her
health and strength to recapture her #1 status.
LASHINDA’s return wasn’t an easy transition, and there were many
           setbacks. For the better part of a year, LASHINDA struggled with Post-
           Partum depression, something that affects nearly 13% of pregnant
           women and new mothers according to government statistics.

           Only 6 weeks after birth, LASHINDA’s mother, her coach and a former
           NCAA champion, helped bridge the gap, and a few months later, the four
           time world champion was working out at an elite level just in time to
           compete at the 2008 Olympic trials. She led for most of the race but
           slowly faded to fourth missing the Olympic 400 meter hurdle team by .
           14 seconds. This loss only increased her drive to succeed.




	
  	
  
	
         “I see myself winning. Every time I envision running, I see myself winning”
In the 2009 season, LASHINDA lit up Europe running world leading
times in four out of seven races. She set world best times in Monaco,
London and Crete, Greece. LASHINDA posted the then fourth-fastest
time ever when she blistered the track with a personal best of 52.63
(beat the 2008 Olympic Champion at the time).           A month later
LASHINDA went under 53 seconds after a flawed race in the 2009
World Championships in Berlin, running a time of 52.96s for the
silver medal (also 11th fastest time in history) and securing Gold in
the 1600 meter relay.

With much enthusiasm and focus to succeed, LASHINDA secured the
women’s 400m hurdles world title and the American record during
the 2011 world championships in Daegu, Korea. LASHINDA ran the
fastest 400 meter hurdle time that year, setting a new world best
(52.47) to defeat defending champion Melanie Walker of Jamaica .
LASHINDA’S time was the third fastest ever, and breaking the 16 year
old American record established her as one of the favorites in the
2012 Olympics.
Although LASHINDA is best known as the
world’s top-ranked 400-meter hurdler and
one of the greatest female hurdlers in
history – the spotlight at the 2012 Olympics
  .
was shared by her 5-year-old twin boys,
Duaine and Dontae, whom she nicknamed
the “twindigs.” Throughout the Games, her
children were her biggest cheerleaders,
screaming “GO MOMMY” from the stands.
Before her finals, NBC aired a segment
where LASHINDA spoke candidly about
how she dealt with depression after the
birth of her sons. Like many working
mothers, LASHINDA had to find a
positively connected lifestyle as she          “I want to leave a legacy for my kids,
struggled with balancing her career and
                                               something they can look back at and
family.
                                               not have an excuse to do whatever
It was LASHINDA’S sons that inspired her       they want to do and take the easy way
to train again. More determined than ever,     out. You can't beat hard work”
LASHINDA is preparing for the 2016
Olympics. She is most definitely a triple
threat and continues to redefine the role of
women athletes as mothers
Personal Data 	
  
 Hometown:	
  Los	
  Angeles,	
  CA	
  	
  	
  
 	
  

  9 – year old wife and mother of 5-year-old twin
 2
  boys Duaine and Dontae

 Won Silver medal in Women’s 400-meter in
  2012 Olympics

 Won Gold medal at the 2011 World championships

  Set American record of 52.47 in 2011

 4x World Champion

 Unexpected pregnancy kept her from the 2008 Olympics

 Battled difficult pregnancy and post-partum depression

 Demus’ mother, Yolanda, was a NCAA 400m
  champion at Cal State LA and is also her coach.

  Best hurdler in the history of American track and
   field

 Alignment with one of the Nation’s best female
  athletes.	
  	
  
IN THE MEDIA
FITNESS.COM 	
  




                   CELEB BABY SCOOP	
  
Sports Illustrated Kids 	
  
US Weekly
Twins Magazine 	
  
ESPN-W 	
  




PARENTS.COM	
  
Sister to Sister Magazine   	
  
LA TIMES 	
  


                YAHOO SPORTS 	
  
RACHAELRAY.COM	
  




                     WASHINGTON POST	
  
BRAND PARNTERSHIPS
CONTACT:	
  ASHLEY	
  ANSTICE	
  |	
  ASHLEY@PUREPERCEPTIONPR.COM	
  |	
  310.691.3069	
  	
  	
  	
  

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Lashinda Demus EP

  • 1. LASHINDA DEMUS MOTHER OF TWINS AMERICAN RECORD HOLDER 2012 OLYMPIC SILVER MEDALIST
  • 2. The Mother of All OLYMPIC Dreams Team USA’s LASHINDA DEMUS, 2012 Olympic Silver Medalist and American record holder, is a track superstar phenomenon born in Southern California. At the age of two, LASHINDA’s mother introduced her to the track, not realizing that her admiration for running would eventually lead her to a #1 world ranking in the 400 meter hurdles. In 2004, LASHINDA turned professional after competing in the Summer Olympics in Athens, Greece. Following the games, she earned the first of two national titles in the 400 meter hurdles (2005). In the latter part of 2006, the world’s top ranked hurdler revved up for the family life. After marriage, and pregnancy 5’7 LASHINDA gained more than 50 pounds. LASHINDA successfully delivered twin boys in June 2007 and astonishingly was back in training just weeks later collectively regaining her health and strength to recapture her #1 status.
  • 3. LASHINDA’s return wasn’t an easy transition, and there were many setbacks. For the better part of a year, LASHINDA struggled with Post- Partum depression, something that affects nearly 13% of pregnant women and new mothers according to government statistics. Only 6 weeks after birth, LASHINDA’s mother, her coach and a former NCAA champion, helped bridge the gap, and a few months later, the four time world champion was working out at an elite level just in time to compete at the 2008 Olympic trials. She led for most of the race but slowly faded to fourth missing the Olympic 400 meter hurdle team by . 14 seconds. This loss only increased her drive to succeed.       “I see myself winning. Every time I envision running, I see myself winning”
  • 4. In the 2009 season, LASHINDA lit up Europe running world leading times in four out of seven races. She set world best times in Monaco, London and Crete, Greece. LASHINDA posted the then fourth-fastest time ever when she blistered the track with a personal best of 52.63 (beat the 2008 Olympic Champion at the time). A month later LASHINDA went under 53 seconds after a flawed race in the 2009 World Championships in Berlin, running a time of 52.96s for the silver medal (also 11th fastest time in history) and securing Gold in the 1600 meter relay. With much enthusiasm and focus to succeed, LASHINDA secured the women’s 400m hurdles world title and the American record during the 2011 world championships in Daegu, Korea. LASHINDA ran the fastest 400 meter hurdle time that year, setting a new world best (52.47) to defeat defending champion Melanie Walker of Jamaica . LASHINDA’S time was the third fastest ever, and breaking the 16 year old American record established her as one of the favorites in the 2012 Olympics.
  • 5. Although LASHINDA is best known as the world’s top-ranked 400-meter hurdler and one of the greatest female hurdlers in history – the spotlight at the 2012 Olympics . was shared by her 5-year-old twin boys, Duaine and Dontae, whom she nicknamed the “twindigs.” Throughout the Games, her children were her biggest cheerleaders, screaming “GO MOMMY” from the stands. Before her finals, NBC aired a segment where LASHINDA spoke candidly about how she dealt with depression after the birth of her sons. Like many working mothers, LASHINDA had to find a positively connected lifestyle as she “I want to leave a legacy for my kids, struggled with balancing her career and something they can look back at and family. not have an excuse to do whatever It was LASHINDA’S sons that inspired her they want to do and take the easy way to train again. More determined than ever, out. You can't beat hard work” LASHINDA is preparing for the 2016 Olympics. She is most definitely a triple threat and continues to redefine the role of women athletes as mothers
  • 6. Personal Data    Hometown:  Los  Angeles,  CA           9 – year old wife and mother of 5-year-old twin 2 boys Duaine and Dontae  Won Silver medal in Women’s 400-meter in 2012 Olympics  Won Gold medal at the 2011 World championships   Set American record of 52.47 in 2011  4x World Champion  Unexpected pregnancy kept her from the 2008 Olympics  Battled difficult pregnancy and post-partum depression  Demus’ mother, Yolanda, was a NCAA 400m champion at Cal State LA and is also her coach.   Best hurdler in the history of American track and field  Alignment with one of the Nation’s best female athletes.    
  • 8. FITNESS.COM   CELEB BABY SCOOP  
  • 13. Sister to Sister Magazine  
  • 14. LA TIMES   YAHOO SPORTS  
  • 15. RACHAELRAY.COM   WASHINGTON POST  
  • 17. CONTACT:  ASHLEY  ANSTICE  |  ASHLEY@PUREPERCEPTIONPR.COM  |  310.691.3069