Digital marketing for real estate

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Digital Marketing Services for Real Estate Companies. Find out how online marketing including social media marketing and mobile ads can make a significant impact towards brand building and achieving sales.

Real Estate

Why consider Social Media?
Spree.Marketing 3

Advantages of Social Media
• Social Media naturally exposes your business to
a larger group.
• Great source of web traffic and complements
other marketing efforts.
• Relevant and entertaining product information
shared by means of text, image & video.
• Versatile targeting methods including
location/interest based targeting.
Spree.Marketing 4

Why Search Engine Marketing?
Spree.Marketing 5

Advantages of Search Engine
Marketing
• No Wastage – Adwords campaigns to be setup
for target market only.
• Maximum value for money by achieving high
Click through rate.
• Interest generating creatives to catch user
attention.
Spree.Marketing 6

What can Display Advertising do?
Spree.Marketing 7

Advantages of Display Advertising
• Image/ Flash based advertisements appearing
on popular websites
• Interest based targeting for high value
customers
• Ad is remarketed – Advertisement creatives
consistently reappear to customers who visited
the website which is a strong convincing
strategy
Spree.Marketing 8

Is Mobile Advertising Important?
Spree.Marketing 9

Advantages of Mobile Advertising
• According to Wikipedia, India has 937 million
active mobile phones, 2nd only to China as of
Nov 2014.
• Can target Android and IOS phones
• Rich media including banners and mobile video
ads generate long lasting impressions.
• Portability is in. More people now use internet
on mobiles and tablets in addition to Desktops.
Spree.Marketing 10

What’s in it for me?
More reach at less cost
This table shows the example of a Facebook
marketing campaign run on a budget of only
Rs. 7500 for a period of 1 month.
Ad
Impressions
Clicks to
website
Leads
generated
Final
Conversions
100000 5000 250 12
Spree.Marketing 11

Thank You! Connect With Us To
Amplify Your Business.
Spree.Marketing 13
26/1, Hermes Paras, Kalyani Nagar, Pune 411006. Phone – 9867222648
Email – info@spree.marketing Site – www.spree.marketing

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Digital marketing is an umbrella term for targeted measurable interactive marketing of products and services using digital technology to reach and convert leads into customers. Objective for Real Estate Projects: Generate Sales & Conversions Generate Quality Enquiries and Leads Bring Targeted Audience to Project Website Advertise & Reach Local, Pan India and Global Audience for the Project Create Branding & Awareness Digital Strategy Develpments: 1: Development of Digital Assets & contents ie, website which is optimised for objectives, Creating Landing Pages & Communication, Social Medias etc on which Digital Advertising / Marketing can be created. 2: Target audience on both Paid and Free platforms, thru prudent selection of channels for Search Engine Marketing, Display Marketing, Database Marketing, Social Media Marketing, with the objective of Creating awareness, Getting traffic on Project Website & Generating Enquiries. 3. An enquiry is just the first step towards a sale, They have to be nurtured by engaging prospects with smart & intelligent engagement systems . Increase the interest level of a prospect in the Project with state of art tracking & scoring systems we bring marketing and sales team to work in unison. This enable higher conversions /sales and bring down cost / sales

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This presentation about Digital Marketing course will go through all the major methods available to market your content. This video covers the different forms of digital marketing available to you, like search engine optimization, content marketing, search engine marketing, social media marketing, affiliate marketing, native advertising, email marketing, and online PR. This video also focuses on how each of these marketing types works along with some of the popular tools that are used for Digital Marketing with the help of examples and practical demos. So, let's get started and step into the world of Digital Marketing. Why learn Digital Marketing? Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace. What skills will you learn from this Digital Marketing course? This course will enable you to: 1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy 2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing 3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more. 4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing 5 Create the right marketing messages tailored to the right audiences 6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications Who should take this Digital Marketing course? Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions. Any of these roles can benefit from Digital Marketing Specialist training: 1. Marketing Managers 2. Digital Marketing Specialists 3. Marketing or Sales Professionals 4. Management, Engineering, Business, or Communication Graduates 5. Entrepreneurs or Business Owners 6. Marketing Consultant Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training

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1. Digital Marketing for Real Estate By Spree Marketing Spree.Marketing 1

2. Real Estate Industry and Online Media • Digital Media is the quickest and most cost effective way to reach people. • 93% of real estate companies use online media to attract customers • 75% companies agree that social media has improved search rankings and increased website traffic Spree.Marketing 2

3. Why consider Social Media? Spree.Marketing 3

4. Advantages of Social Media • Social Media naturally exposes your business to a larger group. • Great source of web traffic and complements other marketing efforts. • Relevant and entertaining product information shared by means of text, image & video. • Versatile targeting methods including location/interest based targeting. Spree.Marketing 4

5. Why Search Engine Marketing? Spree.Marketing 5

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7. What can Display Advertising do? Spree.Marketing 7

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9. Is Mobile Advertising Important? Spree.Marketing 9

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12. • Testimonial videos shown as ads on Facebook and Youtube. • Search based ads for people looking for great deals on plots. • Brand building through continuous display impressions and mobile advertising. • More Enquiries, Leads & Sales! What can we do for Real Estate? Spree.Marketing 12

13. Thank You! Connect With Us To Amplify Your Business. Spree.Marketing 13 26/1, Hermes Paras, Kalyani Nagar, Pune 411006. Phone – 9867222648 Email – info@spree.marketing Site – www.spree.marketing

Digital marketing for real estate

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