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If You Like Big Data & Getting Caught in the Rain... -- Techweek 2013 Chicago

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26. Jun 2013
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If You Like Big Data & Getting Caught in the Rain... -- Techweek 2013 Chicago

26. Jun 2013
• 2 gefällt mir • 669 Aufrufe

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As consumers immerse themselves deeper into a digital lifestyle—inclusive of mobile, tablet, and desktop—it has become evermore crucial for companies to find the right tool to reach modern, diverse audiences. When you can call upon focused insights about your consumer’s tastes and needs, you drive the highest possible conversion within the lowest threshold of time investment. An abundance of user data allows brands to find creative ways to meet consumers at the inception of interest. The future of big-data is here, and all the heavy hitters—social profile interpretation, machine learning, user behavior data, middleware processing technologies, and more—will be explored in this educational talk.

###

Ryan Unger is the Co-Founder and CTO of Punchkick Interactive, a full-service mobile marketing agency that has worked with more than a dozen of the Fortune 100.

Ryan has over 15 years of experience with programming and development and has dedicated the past seven almost exclusively to emerging and mobile technologies. Unger has spearheaded mobile efforts for many well-recognized brands including Harley-Davidson and GE.

He also has been at the forefront of mobile talent acquisition as chief strategist on award-winning mobile recruitment programs for leading brands like UPS and Microsoft.

As consumers immerse themselves deeper into a digital lifestyle—inclusive of mobile, tablet, and desktop—it has become evermore crucial for companies to find the right tool to reach modern, diverse audiences. When you can call upon focused insights about your consumer’s tastes and needs, you drive the highest possible conversion within the lowest threshold of time investment. An abundance of user data allows brands to find creative ways to meet consumers at the inception of interest. The future of big-data is here, and all the heavy hitters—social profile interpretation, machine learning, user behavior data, middleware processing technologies, and more—will be explored in this educational talk.

###

Ryan Unger is the Co-Founder and CTO of Punchkick Interactive, a full-service mobile marketing agency that has worked with more than a dozen of the Fortune 100.

Ryan has over 15 years of experience with programming and development and has dedicated the past seven almost exclusively to emerging and mobile technologies. Unger has spearheaded mobile efforts for many well-recognized brands including Harley-Davidson and GE.

He also has been at the forefront of mobile talent acquisition as chief strategist on award-winning mobile recruitment programs for leading brands like UPS and Microsoft.

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If You Like Big Data & Getting Caught in the Rain... -- Techweek 2013 Chicago

  1. 1. © 2013 Punchkick Interactive Inc. All rights reserved. #techweekchi @ryanunger IF YOU LIKE BIG DATA & GETTING CAUGHT IN THE RAIN…
  2. 2. © 2013 Punchkick Interactive Inc. All rights reserved. #techweekchi @ryanunger PATTERNS EXIST EVERYWHERE IN THE PHYSICAL WORLD.
  3. 3. © 2013 Punchkick Interactive Inc. All rights reserved. #techweekchi @ryanunger AND DATA SCIENCE IS THE CHAMPION OF PATTERN RECOGNITION.
  4. 4. © 2013 Punchkick Interactive Inc. All rights reserved. #techweekchi @ryanunger WHAT DOES BIG DATA MEAN TO YOU?
  5. 5. © 2013 Punchkick Interactive Inc. All rights reserved. #techweekchi @ryanunger Some think of Moneyball.
  6. 6. © 2013 Punchkick Interactive Inc. All rights reserved. #techweekchi @ryanunger Others think of The Matrix.
  7. 7. © 2013 Punchkick Interactive Inc. All rights reserved. #techweekchi @ryanunger I think of chess.
  8. 8. © 2013 Punchkick Interactive Inc. All rights reserved. #techweekchi @ryanunger And my chess coach.
  9. 9. © 2013 Punchkick Interactive Inc. All rights reserved. #techweekchi @ryanunger And I also think about Josh Waitzkin.
  10. 10. © 2013 Punchkick Interactive Inc. All rights reserved. #techweekchi @ryanunger Rupert Holmes likes piña coladas.
  11. 11. © 2013 Punchkick Interactive Inc. All rights reserved. #techweekchi @ryanunger
  12. 12. © 2013 Punchkick Interactive Inc. All rights reserved. #techweekchi @ryanunger
  13. 13. © 2013 Punchkick Interactive Inc. All rights reserved. #techweekchi @ryanunger
  14. 14. © 2013 Punchkick Interactive Inc. All rights reserved. #techweekchi @ryanunger I BELIEVE BIG DATA WILL BECOME THE MOST DISRUPTIVE FORCE OF THIS DECADE.
  15. 15. © 2013 Punchkick Interactive Inc. All rights reserved. #techweekchi @ryanunger THE SCIENTIFIC METHOD
  16. 16. © 2013 Punchkick Interactive Inc. All rights reserved. #techweekchi @ryanunger THE DATA SCIENCE METHOD Prove Thesis Disprove Thesis Test Identify Thesis Visualize Data Patterns Algorithm Trial & Error Optimize Data Collection Hypothesis Collect Data
  17. 17. © 2013 Punchkick Interactive Inc. All rights reserved. #techweekchi @ryanunger
  18. 18. © 2013 Punchkick Interactive Inc. All rights reserved. #techweekchi @ryanunger
  19. 19. © 2013 Punchkick Interactive Inc. All rights reserved. #techweekchi @ryanunger
  20. 20. © 2013 Punchkick Interactive Inc. All rights reserved. #techweekchi @ryanunger
  21. 21. © 2013 Punchkick Interactive Inc. All rights reserved. #techweekchi @ryanunger
  22. 22. © 2013 Punchkick Interactive Inc. All rights reserved. #techweekchi @ryanunger
  23. 23. © 2013 Punchkick Interactive Inc. All rights reserved. #techweekchi @ryanunger
  24. 24. © 2013 Punchkick Interactive Inc. All rights reserved. #techweekchi @ryanunger #whatif
  25. 25. © 2013 Punchkick Interactive Inc. All rights reserved. #techweekchi @ryanunger #whatif
  26. 26. © 2013 Punchkick Interactive Inc. All rights reserved. #techweekchi @ryanunger #whatif
  27. 27. © 2013 Punchkick Interactive Inc. All rights reserved. #techweekchi @ryanunger #whatif
  28. 28. © 2013 Punchkick Interactive Inc. All rights reserved. #techweekchi @ryanunger #whatif
  29. 29. © 2013 Punchkick Interactive Inc. All rights reserved. #techweekchi @ryanunger #WHATIF BIG DATA CAN CHANGE THE WORLD?

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