This document summarizes a presentation on mobile navigation design. It discusses (1) focusing on the audience and hardware instead of preconceived notions, (2) how the most important design consideration is the user, and (3) basic steps anyone can take to improve mobile navigation like starting with an open mind and testing assumptions. The presentation was given by Ryan Unger of Punchkick Interactive to discuss designing navigation for diverse mobile experiences.

1. Between Here and There
Navigation Design for Mobile
Hash tag #d4m2010
Presented by Ryan Unger (@ryanunger) of
Punchkick Interactive (@punchkickmobile)

2. Punchkick Interactive Helps Brands Use
Personalized Communication to Inspire Trust
• Headquartered
in
Chicago,
IL • Founded
2006
• Our
work
is
featured
in: • Award-­‐winning
services:
• Mobile
Web
Design
by
Cameron
Moll • Text-­‐message
campaign
management
• Mobile
Marke0ng
Handbook
• Mobile
Web
site
design
by
Kim
Dushinski • Custom
App
development
• The
NEW
Launch
Plan
by
Joan
Schneider
and
• Mobile-­‐media
planning
Julie
Hall

3. Session Goals
1. Understand
the
importance
of
forgeOng
what
you
know
2. Learn
to
focus
on
the
audience
along
with
the
hardware
3. IdenPfy
basic
steps
you
can
take
today
to
improve
how
you
approach
designing
mobile
navigaPon
systems

4. So Why Did You Show
Up Today?

7. Unlearn What?

9. #1 Most Important
Design Consideration
for Navigation?

10. The
Three
Minute
Rule

11. What Else to Consider When Designing
Navigation Systems
Tech
Considera3ons Other
Considera3ons
• Divergent
hardware • Users
oQen
misbehave,
and
• Wide
variety
of
operaPng
they
don’t
follow
the
path
systems
and
browsers that
you
expect
• User-­‐Input • What
is
the
content?
Actually
does
it
maTer?
• Who
is
your
audience?
• The
3-­‐minute
rule

12. Why Haven’t I Seen a
Phone Yet!?!

13. Because Steve Said So

14. Back to the
Considerations...

15. Mind Reading 101

17. How Many People
Here Want to Hot
Wire a Light Switch?

19. No Absolutely Not
7%
93%

20. How to Get Started Today
• Throw
out
what
you
think
you
know
• Then
Start
fresh...
• Then
start
over...
• Then
do
it
again...
• The
rest
is
easy

21. Thanks!
Hash tag #d4m2010
Follow @ryanunger & @punchkickmobile