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© 2013 Punchkick Interactive Inc. All rights reserved.
PUNCHKICKINTERACTIVE|#HRACHG
MAXIMIZING YOUR TALENT
ACQUISITION STRATEGY WITH MOBILE
Ryan Unger
CTO, Punchkick Interactive
#HRACHG
@ryanunger
@punchkickmobile
© 2013 Punchkick Interactive Inc. All rights reserved.
PUNCHKICKINTERACTIVE|#HRACHG
AGENDA
• Evolution of Strategy
• Unfair Competitive Advantage
• Take-Home Value
TOPICS COVERED
© 2013 Punchkick Interactive Inc. All rights reserved.
PUNCHKICKINTERACTIVE|#HRACHG
Evolve You’re
Strategic Thinking.
© 2013 Punchkick Interactive Inc. All rights reserved.
PUNCHKICKINTERACTIVE|#HRACHG
DON’T GET
CRUSHED
PUNCHKICKINTERACTIVE|#HRACHG
© 2013 Punchkick Interactive Inc. All rights reserved. Photo Credit: Results.com
PUNCHKICKINTERACTIVE|#HRACHG
© 2013 Punchkick Interactive Inc. All rights reserved. Photo Credit: Results.com
PUNCHKICKINTERACTIVE|#HRACHG
© 2013 Punchkick Interactive Inc. All rights reserved. Photo Credit: Results.com
PUNCHKICKINTERACTIVE|#HRACHG
© 2013 Punchkick Interactive Inc. All rights reserved. Photo Credit: Results.com
PUNCHKICKINTERACTIVE|#HRACHG
© 2013 Punchkick Interactive Inc. All rights reserved. Photo Credit: Results.com
COMPLACENCY
HOW WILL THIS
AFFECT GROCERS?
-DARWIN
It is not the
strongest who
survive,
nor the most
intelligent,
but the ones
most responsive
to change.
“
PUNCHKICKINTERACTIVE|#HRACHG
© 2013 Punchkick Interactive Inc. All rights reserved.
Organizations Must Evolve
to Survive.
PUNCHKICKINTERACTIVE|#HRACHG
© 2013 Punchkick Interactive Inc. All rights reserved.
The Five Degrees of an
Unfair Competitive Advantage.
PUNCHKICKINTERACTIVE|#HRACHG
© 2013 Punchkick Interactive Inc. All rights reserved.
The Five Degrees of an
Unfair Competitive Advantage.
Job Seekers are Mobile
PUNCHKICKINTERACTIVE|#HRACHG
© 2013 Punchkick Interactive Inc. All rights reserved.
The Five Degrees of an
Unfair Competitive Advantage.
Job Seekers are Mobile
Mobile is Hyper-Personal
PUNCHKICKINTERACTIVE|#HRACHG
© 2013 Punchkick Interactive Inc. All rights reserved.
The Five Degrees of an
Unfair Competitive Advantage.
Job Seekers are Mobile
Mobile is Hyper-Personal
Hyper-Personal is Sexy
PUNCHKICKINTERACTIVE|#HRACHG
© 2013 Punchkick Interactive Inc. All rights reserved.
The Five Degrees of an
Unfair Competitive Advantage.
Job Seekers are Mobile
Mobile is Hyper-Personal
Hyper-Personal is Sexy
Sexy Organizations Recruit
Amazing Talent
PUNCHKICKINTERACTIVE|#HRACHG
© 2013 Punchkick Interactive Inc. All rights reserved.
The Five Degrees of an
Unfair Competitive Advantage.
Job Seekers are Mobile
Mobile is Hyper-Personal
Hyper-Personal is Sexy
Sexy Organizations Recruit
Amazing Talent
Amazing Talent Creates an
Unfair Competitive Advantage
PUNCHKICKINTERACTIVE|#HRACHG
© 2013 Punchkick Interactive Inc. All rights reserved.
1. Job Seekers Are Mobile.
The Five Degrees of an
Unfair Competitive Advantage.
PUNCHKICKINTERACTIVE|#HRACHG
© 2013 Punchkick Interactive Inc. All rights reserved. Source: http://goo.gl/R207Z
Searched for Jobs on Mobile
PUNCHKICKINTERACTIVE|#HRACHG
© 2013 Punchkick Interactive Inc. All rights reserved.
Mobile is a behavior,
not a technology.
–Anna Bager
Vice President & General Manager of the
Mobile Marketing Center of Excellence at IAB.
“
WEB USERS DIG IN
TABLET USERS GRAZE
MOBILE USERS SNACK
PUNCHKICKINTERACTIVE|#HRACHG
© 2013 Punchkick Interactive Inc. All rights reserved.
2. Mobile is Hyper-Personal.
The Five Degrees of an
Unfair Competitive Advantage.
PUNCHKICKINTERACTIVE|#HRACHG
© 2013 Punchkick Interactive Inc. All rights reserved. Source: http://goo.gl/IQsqs
Importance
of Mobile
DISCLAIMER:
THIS IS NOT MY PHONE :)
IT’S ALWAYS ON
IT’S PROTECTED
IT’S BANKING
IT’S CHEERING
PUNCHKICKINTERACTIVE|#HRACHG
© 2013 Punchkick Interactive Inc. All rights reserved.
3. Hyper-Personal is Sexy.
The Five Degrees of an
Unfair Competitive Advantage.
PUNCHKICKINTERACTIVE|#HRACHG
© 2013 Punchkick Interactive Inc. All rights reserved.
Who is this guy?
+ What jobs fit him well?
+ At which companies?
PUNCHKICKINTERACTIVE|#HRACHG
© 2013 Punchkick Interactive Inc. All rights reserved.
My name is Ryan…
I’m an INTP with core values of leading by
example, and global citizenship. My
primary love languages are words of
affirmation and physical touch.
I'm 30 years old, single, love dogs, live in
downtown Chicago, and I’m working to
complete an Ironman. I recently cut off 5
inches of hair, and I’m wickedly-
passionate about entrepreneurship,
mobile, and big data.
“
+ What jobs could fit me well?
+ At which companies?
PUNCHKICKINTERACTIVE|#HRACHG
© 2013 Punchkick Interactive Inc. All rights reserved.
What’s the Difference Between
Me and the Other Guy?
PUNCHKICKINTERACTIVE|#HRACHG
© 2013 Punchkick Interactive Inc. All rights reserved.
I've defined myself in
a hyper-personal way
He didn’t
PUNCHKICKINTERACTIVE|#HRACHG
© 2013 Punchkick Interactive Inc. All rights reserved.
Keyword-Stuffed Job Posts
Conventional Wisdom
PUNCHKICKINTERACTIVE|#HRACHG
© 2013 Punchkick Interactive Inc. All rights reserved.
Keyword-Stuffed Job Posts
+ Massive Exposure
Conventional Wisdom
PUNCHKICKINTERACTIVE|#HRACHG
© 2013 Punchkick Interactive Inc. All rights reserved.
Keyword-Stuffed Job Posts
+ Massive Exposure
+ Skills-Based Matching
Conventional Wisdom
PUNCHKICKINTERACTIVE|#HRACHG
© 2013 Punchkick Interactive Inc. All rights reserved.
Keyword-Stuffed Job Posts
+ Massive Exposure
+ Skills-Based Matching
Conventional Wisdom
Loads of Applicants
PUNCHKICKINTERACTIVE|#HRACHG
© 2013 Punchkick Interactive Inc. All rights reserved. Source: http://goo.gl/s65xW
PUNCHKICKINTERACTIVE|#HRACHG
© 2013 Punchkick Interactive Inc. All rights reserved.
Analysis of Social Data
Hyper-Personal Wisdom
PUNCHKICKINTERACTIVE|#HRACHG
© 2013 Punchkick Interactive Inc. All rights reserved.
Analysis of Social Data
+ Engaged Candidates
Hyper-Personal Wisdom
PUNCHKICKINTERACTIVE|#HRACHG
© 2013 Punchkick Interactive Inc. All rights reserved.
Analysis of Social Data
+ Engaged Candidates
+ Culture/Skills-Based Matching
Hyper-Personal Wisdom
PUNCHKICKINTERACTIVE|#HRACHG
© 2013 Punchkick Interactive Inc. All rights reserved.
Analysis of Social Data
+ Engaged Candidates
Hyper-Personal Wisdom
High-Quality Applicants
+ Culture/Skills-Based Matching
PUNCHKICKINTERACTIVE|#HRACHG
© 2013 Punchkick Interactive Inc. All rights reserved.
Do You Know Your Cost
of Turnover?
PUNCHKICKINTERACTIVE|#HRACHG
© 2013 Punchkick Interactive Inc. All rights reserved.
Our Clients Have Seen 900%+
Improvements in KPIs When
Candidates Integrate with Social
PUNCHKICKINTERACTIVE|#HRACHG
© 2013 Punchkick Interactive Inc. All rights reserved.
4. Sexy Organizations
Recruit Amazing Talent
The Five Degrees of an
Unfair Competitive Advantage.
LOVE POTION #9
PUNCHKICKINTERACTIVE|#HRACHG
© 2013 Punchkick Interactive Inc. All rights reserved.
People Don’t Buy What You
Do, They Buy Why You Do It.
–Simon Sinek
“
PUNCHKICKINTERACTIVE|#HRACHG
© 2013 Punchkick Interactive Inc. All rights reserved. Source: http://goo.gl/IV5n2
PUNCHKICKINTERACTIVE|#HRACHG
© 2013 Punchkick Interactive Inc. All rights reserved.
Employes Don’t Work for You
Because of What You Do, They Work
for You Because of Why You Do It.
Source: http://www.startwithwhy.com/About.aspx
PUNCHKICKINTERACTIVE|#HRACHG
© 2013 Punchkick Interactive Inc. All rights reserved.
Don’t Settle on the What.
Sell Job Seekers on the “Why”
PUNCHKICKINTERACTIVE|#HRACHG
© 2013 Punchkick Interactive Inc. All rights reserved.
5. Amazing Talent Creates an
Unfair Competitive Advantage
The Five Degrees of an
Unfair Competitive Advantage.
PUNCHKICKINTERACTIVE|#HRACHG
© 2013 Punchkick Interactive Inc. All rights reserved.
Amazing Talent Drives Innovation
Source: http://www.startwithwhy.com/About.aspx
PUNCHKICKINTERACTIVE|#HRACHG
© 2013 Punchkick Interactive Inc. All rights reserved.
Hiring on Culture Creates
“A” Teams, Which Breed “A” Players
PUNCHKICKINTERACTIVE|#HRACHG
© 2013 Punchkick Interactive Inc. All rights reserved.
Let’s Talk About Take-Home Value.
PUNCHKICKINTERACTIVE|#HRACHG
© 2013 Punchkick Interactive Inc. All rights reserved.
Some Organizations “Get It”
PUNCHKICKINTERACTIVE|#HRACHG
© 2013 Punchkick Interactive Inc. All rights reserved.
You Should Try to Get
Me Fired.
–Anonymous Client
…on talk about innovative ideas that he
wanted us to bring to the table.
“
PUNCHKICKINTERACTIVE|#HRACHG
© 2013 Punchkick Interactive Inc. All rights reserved.
We Needed a Kick in
the Ass.“
–Anonymous Client
…on talk about why Punchkick was hired.
PUNCHKICKINTERACTIVE|#HRACHG
© 2013 Punchkick Interactive Inc. All rights reserved.
This is Gonna’ be a
Game Changer.
–Anonymous Client
…on talk about how big data will shift their
company in a new direction.
“
PUNCHKICKINTERACTIVE|#HRACHG
© 2013 Punchkick Interactive Inc. All rights reserved.
Close Your Eyes
PUNCHKICKINTERACTIVE|#HRACHG
© 2013 Punchkick Interactive Inc. All rights reserved.
Suppose for a minute that you're
the boss. You don't have to worry
about politics, titles, or tenure. You
run the show. You have a corner
office, a reserved parking spot, and
everyone must do what you say.
PUNCHKICKINTERACTIVE|#HRACHG
© 2013 Punchkick Interactive Inc. All rights reserved.
How Would You Change
Your Organization?
PUNCHKICKINTERACTIVE|#HRACHG
© 2013 Punchkick Interactive Inc. All rights reserved.
To-Do Items (a.k.a. Your Homework)
Track As Much Interaction Data as Possible
PUNCHKICKINTERACTIVE|#HRACHG
© 2013 Punchkick Interactive Inc. All rights reserved.
To-Do Items (a.k.a. Your Homework)
Track As Much Interaction Data as Possible
Use Social to Support Culture Matching
PUNCHKICKINTERACTIVE|#HRACHG
© 2013 Punchkick Interactive Inc. All rights reserved.
To-Do Items (a.k.a. Your Homework)
Track As Much Interaction Data as Possible
Use Social to Support Culture Matching
Remember that Mobile Is Not Desktop
PUNCHKICKINTERACTIVE|#HRACHG
© 2013 Punchkick Interactive Inc. All rights reserved.
To-Do Items (a.k.a. Your Homework)
Track As Much Interaction Data as Possible
Use Social to Support Culture Matching
Remember that Mobile Is Not Desktop
Encourage Candidate Engagement
PUNCHKICKINTERACTIVE|#HRACHG
© 2013 Punchkick Interactive Inc. All rights reserved.
To-Do Items (a.k.a. Your Homework)
Track As Much Interaction Data as Possible
Use Social to Support Culture Matching
Remember that Mobile Is Not Desktop
Encourage Candidate Engagement
Row in the Same Direction
PUNCHKICKINTERACTIVE|#HRACHG
© 2013 Punchkick Interactive Inc. All rights reserved.
To-Do Items (a.k.a. Your Homework)
Track As Much Interaction Data as Possible
Use Social to Support Culture Matching
Remember that Mobile Is Not Desktop
Encourage Candidate Engagement
Row in the Same Direction
Try to Get Yourself Fired
© 2013 Punchkick Interactive Inc. All rights reserved.
PUNCHKICKINTERACTIVE|#HRACHG
MAXIMIZING YOUR TALENT
ACQUISITION STRATEGY WITH MOBILE
Ryan Unger
CTO, Punchkick Interactive
#HRACHG
@ryanunger
@punchkickmobile

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