3. 20 30
Agenda
Tokens and O๏ฌerings Today
A New Token Framework
Guidelines for Sellers
Guidelines for Buyers
4. 20 30
1 Tokens and O๏ฌerings
Coins and Token Types
System Architecture
Token Flow Models
Token Characteristics
Token Allocation
Token Type Matrix
5. 20 30
Coin Token
Is a general purpose
fundamental unit of
value in a system
Represents a unit of value
in (or access to) a system. It
has a specific purpose in
that system.
12. 20 30 Token Architecture
Tokenize the Keys
Store keys on blockchain
with only user access
Centralize the Services
High performance servers or
smart contracts
Atomize the value
Decentralized or centralized encrypted
storage
13. 20 30
Goes in a circle (currency)
Goes in a straight lineโจ
and back to the exchange
Goes from source to sink
Token Flow Models
14. 20 30
Forks
Monetary Policy
Fiscal Policy
Token Sale Structures
Token Characteristics
Role: Active/Passive
Supply: Limited/Unlimited
Source: Open/Closed
Fungibility
Transferability
Token Flow Models
Function
Payloads
Divisibility
Physical/System Policy
Rail
Unit of account
Stable coin
Liquidity
Metatoken
Market
22. 20 30
Initial o๏ฌering 25%
Third round 15%
Reserve 10%
Founders 10%
Requires a clear monetary policy
Cash sale 5%
Presale 10%
Second round 15%
Open-Source Utility Tokens
23. 20 30 Industry rails
Energy: one KwS
Art: one work
Prescriptions: one prescription
Airlines: one seat on one flight
Shipping: one container
Supply chain: one item
P2P Storage: one MBMinute?
Cars: one person-kilometer?
24. 20 30 The Industry Token Stack
Protocol token: Blockchain
Metatokens
Service tokens: verbs
Fundamental token: noun
(nonprofit)
System/
Currency
Tickets
Equity, tickets
Tickets
25. 20 30
3 Guidelines for Sellers
Industry Best Practices
Clean Communications
26. 20 30 Principles for Projects โฆ
Stage your o๏ฌering
Go for $10m or less, ship, raise, repeat
If itโs a company, sell equity
All documents are legal documents
Donโt give information to individuals
Deep discounts -> desperation
Take responsibilities to token holders seriously
Community is more valuable than money
27. 20 30
CC
CC
CC
CC
Clean Communication Project
You must declare any conflicts of interest in
social media.
I am compensated in product (restricted)
I am compensated in cash
I am compensated in equity or options
I receive no compensation from the company
CC I am compensated in product (unrestricted)YouTube,
LinkedIn,
Facebook,
Blogs,
Steem,
Bitcoin Talk,
Reddit,
forums,
Slack,
Telegram,
Pinterest,
etc. โฆ
Contact me if you want to work on this.
28. 20 30
4 Guidelines for Buyers
Build a smart portfolio
Donโt be a victim
29. 20 30 For Investors โฆ
95% or more will be worthless
Do not pre-pay for world domination
No raises over $20 million ($5-10m is better)
Expect pivots
20 tokens per portfolio = 1 winner
Flat weighting - donโt play favorites
30. 20 30
ICO wallet
GDPR wallet
CryptX index
ICO platform for equity, funds,
alt investments
Whitelist exchange
20 30