11. Role of strategist Strategists are individuals or groups who are primarily involved in the formulation, implementation, and evaluation of strategy.
13. A Strategic Business Unit is…. A Unit comprising of one or more products having a common market base whose manager has complete responsibility for integrating all functions into strategy against an identifiable competitor.
14.
15. It has a manager responsible for strategic planning and profit performance, who controls most of the factors affecting profit.
30. CORPORATE MISSION TRANSFORM AN AYURVEDIC COMPANY TO A GROWING MODERN FMCG PLAYER BASED ON HERBAL PLATFORM ONE THAT WOULDEMBODY ALL THE CHARACTERISTIC OF A FMCG COMPANY.
31. CCD structure CCD (Consumer Care Division) Personal Health Home Foods Care CareCareCare
56. REGIONAL BRANDING Dabur is trying to capture market by launching product with a regional twist. EXAMPLE : 1) In Tamil Nadu- Sivappu pal podi- lal dantmanjan. 2)Dabur red Toothpaste in East India