3. • Introduction
• Woman’s clothing in Nasik & also available
on online.
• Women ages above 15.
• Mission Statement
• “To make shopping a pleasant, yet
inexpensive experience for women, while
providing their lives with a sense of
confidence and beauty.”
Product Description
4. Overview
• Latest trends at the best prices.
• Ethnic and Western women wear.
• For teenagers, young, middle age and old women.
• Unique and exclusive
5. 1. New Product Development Process
2. Price Setting
3. Product Life Cycle
4. Marketing Channel Distribution
5. Integrated Marketing Communication
Content
7. With the various thought following ideas generated:
Sports bike for youth
Solar batteries
Shampoo
Clothing for women
Idea Generation
8. • Keep the good ideas and drop the
poor ones.
• Criteria :-
Market Size
Product Price
Development Time & Costs
Manufacturing Costs
Rate of Return
Idea Screening
10. Boutique provides with unique and fashionable yet,
affordable clothing for women.
USP for product:
• Stylish
• Innovative
• Exclusive
• Affordable rate
Marketing Strategy
Development
11. “Price” is an important attribute of a product because
people buy products looking at the price and quality.
High / Low – Based on quality prices get high/ low
margins.
Mark up pricing – on the basis of preference of
customers.
i.e Total Cost + 10% margin
Pricing
13. Product Life Cycles
• Product Life Cycle – shows the stages that
products go through from development to
withdrawal from the market
14. Style-Fashion-Fad Life Cycles
Style - distinctive mode of expression
Fashion - currently accepted or popular style
Fad - quick-peak, quick-decline fashions
A fashion is a current accepted or popular style in given filed.
Fashion pass through four stages,
Distinctiveness
Emulation
Mass Fashion
Decline
The Product Life Cycle
15. Year 1 –Overview
• Raise awareness.
• Position ourselves in the market.
• Loyal clientele
• Engage the community.
• Take advantage of word of mouth, social media PR
• Acquire a database of clients and prospects of at least 5,000
people.
16. Channel level refers to the intermediary in marketing
distribution channel between the producer and the
end consumer.
Types of Distribution Channels:
1. Through Retail Shop/Showroom
2. Through Online
Marketing Channel Distribution
17. IMC Communication Tools
IMC Communication Tools
Advertising
Direct
Marketing
Interactive/
Internet Marketing
Sales
Promotion
Publicity/Public
Relations
Personal
Selling
18. Digital Marketing Strategy
For creating awareness we use Google and
Facebook as our tools for their
advancement.
In order to grow, Boutique must have
excellent social media metrics: Digital
communications , collect demographic
database to analyze our consumers.
19. Market
Segments
oFor Both middle and high class people
Geography
oLocal Market
oInitial Shop at College Road, Nasik
Age
o Teenagers, young, middle age and old
women