1. FASHION QUEST

2. Group Members
Roll No. Name
7 Darshana Gadakh
8 Pooja Gaikwad
21 Amruta Samant

3. • Introduction
• Woman’s clothing in Nasik & also available
on online.
• Women ages above 15.
• Mission Statement
• “To make shopping a pleasant, yet
inexpensive experience for women, while
providing their lives with a sense of
confidence and beauty.”
Product Description

4. Overview
• Latest trends at the best prices.
• Ethnic and Western women wear.
• For teenagers, young, middle age and old women.
• Unique and exclusive

5. 1. New Product Development Process
2. Price Setting
3. Product Life Cycle
4. Marketing Channel Distribution
5. Integrated Marketing Communication
Content

6. New-Product Development Process

7. With the various thought following ideas generated:
 Sports bike for youth
 Solar batteries
 Shampoo
 Clothing for women
Idea Generation

8. • Keep the good ideas and drop the
poor ones.
• Criteria :-
 Market Size
 Product Price
 Development Time & Costs
 Manufacturing Costs
 Rate of Return
Idea Screening

9. Concept Development and
Testing
 Concept testing refers to testing new-
product concepts with groups of target
consumers.

10.  Boutique provides with unique and fashionable yet,
affordable clothing for women.
 USP for product:
• Stylish
• Innovative
• Exclusive
• Affordable rate
Marketing Strategy
Development

11. “Price” is an important attribute of a product because
people buy products looking at the price and quality.
High / Low – Based on quality prices get high/ low
margins.
 Mark up pricing – on the basis of preference of
customers.
i.e Total Cost + 10% margin
Pricing

12. Prototype
FASHION QUEST FASHION QUEST
FASHION QUEST
FASHION QUEST
Final Decision

13. Product Life Cycles
• Product Life Cycle – shows the stages that
products go through from development to
withdrawal from the market

14.  Style-Fashion-Fad Life Cycles
 Style - distinctive mode of expression
 Fashion - currently accepted or popular style
 Fad - quick-peak, quick-decline fashions
 A fashion is a current accepted or popular style in given filed.
Fashion pass through four stages,
 Distinctiveness
 Emulation
 Mass Fashion
 Decline
The Product Life Cycle

15. Year 1 –Overview
• Raise awareness.
• Position ourselves in the market.
• Loyal clientele
• Engage the community.
• Take advantage of word of mouth, social media PR
• Acquire a database of clients and prospects of at least 5,000
people.

16.  Channel level refers to the intermediary in marketing
distribution channel between the producer and the
end consumer.
Types of Distribution Channels:
1. Through Retail Shop/Showroom
2. Through Online
Marketing Channel Distribution

17. IMC Communication Tools
IMC Communication Tools
Advertising
Direct
Marketing
Interactive/
Internet Marketing
Sales
Promotion
Publicity/Public
Relations
Personal
Selling

18. Digital Marketing Strategy
 For creating awareness we use Google and
Facebook as our tools for their
advancement.
 In order to grow, Boutique must have
excellent social media metrics: Digital
communications , collect demographic
database to analyze our consumers.

19. Market
 Segments
oFor Both middle and high class people
 Geography
oLocal Market
oInitial Shop at College Road, Nasik
 Age
o Teenagers, young, middle age and old
women