1. P. UTHAYAKUMAR
E-Mail: pudhayaakumar@gmail.com Mobile: +0233 540 111888 Resi: +91 9176660242,
Present Address in Ghana: American House , Adgringano Road, East Legon Accra, Ghana, West Africa
Address in India: 3/132-1 , V K V Nagar , N G G O Colony, Coimbatore ,Tamil nadu -641 022
In quest of a managerial level assignment in the domain of Sales and Marketing, Business
Development, Channel Management, Relationship Management with a growth oriented
organization.
CCONSPECTUSONSPECTUS
 An astute marketing professional with over 16 years of rich experience in Business Development, Sales &
Marketing, Channel Management, Relationship Management, Techno Commercial activities & Team
Management.
 An Out-of-the-Box thinker with a flair for charting out marketing strategies , contributing towards enhancing
business volumes , growth , achieving revenue & profitability norms.
 Proficient in leading dedicated teams for running successful business operations, experience in developing
procedures & service standards for business excellence.
 Competent in assessing, implementing effective CRM solutions with an aim to improve customer
satisfaction, customer loyalty, repeat & referral business.
 Familiar with lubricant specifications – Industrial , Retail and OEM network , have knowledge on lubricant
blending process Fuel – Retail station Network, Valves and Pumps specifications from ASME B16.34, API
600, BS 5352, BS 1873, BS 1868 , API 598, API 602 standards.
 Obtained distinction for timely executing projects valued between Rs. 15 lakhs to Rs 1.6 crores.
 A planner, strategist, implementer with expertise in establishing, managing entire operations with key focus
on top line and bottom line profitability by ensuring optimal utilization of resources
 An effective communicator with excellent relationship building and interpersonal skills. Strong analytical,
problem solving and organizational abilities with a flexible and detail oriented attitude
TTHEHE PPROFICIENCYROFICIENCY FFORTEORTE’’
Sales & Marketing: Planning, organizing, implementing sales programs, strategies, conducting product
presentations to continuously secure business. Implement promotional activities in coordination with external
agencies to spearhead product launch, brand promotion & event management initiatives. Handling the sales
related activities in a proper way so that lucrative amount will come at the end.
Channel & Distribution Management: Recognizing and establishing financially strong and reliable channel
partners for deeper market penetration; providing direction for quality performance. Conducting demand
forecasting and managing inventory, ensuring optimum inventory levels with channel partners to ensure timely
deliveries to respective customers.
Business Development: Driving sales initiatives & achieving desired targets with overall responsibility of ROI;
exploring marketing avenues to build consumer preference and drive volumes. Planning and scheduling
individual/ team assignments in order to achieve the pre-set goals within time, quality & cost parameters.
Formulating long term/short term strategic plans to enhance operations. Conducting competitors’ analysis by
keeping abreast of market trends and competitor moves in order to achieve market share metrics.
Techno Commercial Operations: Drafting important proposals and quotations; carrying out techno
commercial, pre-sale support, tender processing in order to obtain business from major clients. Preparing
engineering designs and drawings (GA drawings) in compliance with the technical specifications and quality
assurance provisions given by clients. Executing effective material planning; liaising / negotiating with vendors
to ensure timely procurement of materials / utilities at favourable terms in order to meet project requirements.
Relationship Management: Developing relationships with key decision-makers in target organizations for
business development. Interfacing with clients to suggest viable product range & cultivating relations to
develop new & repeat business. Managing activities pertaining to negotiation/ finalization of deals (techno
commercial) for smooth execution of sales & order processing. Coordinating the entire order execution from
receipt of order to dispatch of goods, following up for timely payments/ collections, ensuring prompt redressal
of grievances & service claims. Maintaining cordial relations with customers to sustain the profitability of the
business. Maximizing customer satisfaction level by on time delivery, monitoring customer complaints,
providing efficient services. Handling customer grievances and resolving issues.

2. Team Management: Monitoring, recruiting & training manpower & ensuring quality deliverables in the market.
Providing direction, motivation & training to the field sales team to ensure optimum performance. Training the
team to monitor inventory levels, outstanding figures & ensuring adherence to company policy while managing
products in terms of prices, quality & new releases.
CCAREERAREER CCONTOURONTOUR
Since Mar 14 to till Now with Samir Engineering and Trading company Limited
( Quantum Petroleum Limited)
AS National Sales Manager - Ghana
Key Deliverables:
Fuel Station:
 Overall responsible for smooth functioning of Filling station ( 4 COCO and 32 DODO stations)
 Responsible to expand filling station network at strategic locations- Trading area Analysis ,Mapping full
potential per market, Dealer evaluation ,liaison with local official to complete formalities
 Guiding team to develop sales from respective regions.
 Rendering proper marketing / promotional support to the Quantum Filling stations in order to enable them
to achieve fullest potential of sales from respective trading area
 Developed daily/weekly/monthly format to shape team to right direction and align management objectives
with deliverable
 Monitoring sales and collection to ensure efficient cash flow in the system.
 Forecasting and ensure supply chain at optimum levels to avoid dry-out scenario at filling station.
 Adopting tailor made solution to handle fuel scarcity situations.
 Getting reports from field on competitor activities in the market.
 Responsible to arrange training to staffs to improve customer service standard , safety measures ,sales
development etc.
 Conducting audit at periodic interval , reviewing audit reports from field to take appropriate actions
 Responsible to increase revenue from add on items like Lubricants , Service ,Battery from forecourt and
filling station.
Lubricants
 Involved in new business tie-up with ENGEN brand lubricants with local blending license to manufacture
lubricants in Ghana itself.
 Experienced in handling business cycle starts from raw material procurement ( Additives, caps , Labels etc) ,
forecasting , inventory management ,Branding ,Marketing , Sales and Collection
 Given guidance to management on Forecasting , costing ,Pricing strategy , competitor analysis , inventory
guidelines , team development , Preparation of SOP to setup new operations from Order to Payment
collection cycle, Team development , review and up gradation
 Handled Industrial , Bazar trade, Fuel station Network & Channel partner segments for PETROMIN/ENGEN
lubricants and established good sales trend.
 Prepared business plan and liaison with banker to get working capital requirement based on volume forecast
 Effective planning and execution on improving brand visibility in launch
 Implemented new promotional schemes to dealer, mechanic and distributor to position new brand
 Recognized potential customer base – adopted aggressive plan to promote ENGEN lubricants.
 Interacted with customers on key issues such as delivery dates, specifications for product ,credit details
etc.,
 Interacted with principle employer for replenishment of products , monitored effective inventory
management
 Developed team and motivated them to reach targets on right direction
 Coordinated with various departments and facilitated sales of assigned area.
 Responsible for recruitment of distributors and ensure business stabilization in potential areas
Battery – Tires :
 Instrumental in handling overall sales volume, revenues, profits, cost management for all product lines in
Samir engineering businesses ( Fuel , Lubricants, Tyres and Battery)
 Carried out tire performance survey at major corporate companies ( MAERSK , MPS and APM TERMINAL
etc).Report submitted to them to take corrective action to improve cost/km of tires( TBR & OTR models)
 Provided training to sub ordinates and channel partners in the system to enrich standard levels

3. Significant Attainments:
 Improved average sales of PETROMIN brand to 60KL from 20 KL.
 Developed ENGEN Brand sales from 45 KL to 75 KLPM. Reached No.1 spot among Distributor for ENGEN in
sales for FY 2016 ( First Half)
 Developed Technical knowledge on Formulation of various type of Lubricants
 Gained knowledge on Tires ( TBR , OTR, PCM types ) and Battery specification
Since Aug 11 to Nov 13 with APAR CHEMATEK LUBRICANTS INDIA LIMITED ( AGIP
Lubricants)
AS Assistant Manager – Industrial Sales – Tamilnadu
Key Deliverables:
 Established prospective customer base - promoted AGIP industrial segment in Tamil Nadu
 Responsible to achieve sales targets and positioning new product lines with Industries
 Instrumental in taking samples and performed perfect platform to establish successful trails according to
end customer industrial application
 Identified new segments to tap additional volume and generated base
 Interacted with customers on key issues such as delivery dates, specifications for product ,credit details
etc.,
 Coordinated with various teams and facilitated sales of assigned area.
 Updated customer on new technology in market and provided information about new launches.
 Responsible for recruitment of distributors and ensure business stabilization in potential areas
 Forecasting forth come orders and planning inventory at depots
 Establishing norms for customer service/retention
 Attending Trade shows and major exhibitions to understand potential and explore possibilities of generation
business
Significant Attainments:
 Improved average sales of TN to 50KL from 20 KL in 7 months
From Aug 08 to Jul 11 with TOTAL OIL INDIA LIMITED AS Sr.Area Executive
Aug 08 to Dec 09 - Handled OEM Sales - Tamil Nadu
Dec 09 to Jul 11 – Handled After Market Sales - Coimbatore & Erode Dist.,
Key Deliverables:
 Meeting sales targets in respective territory.
 Implementing company’s promotional offer to dealer market and ensures effectiveness
 Responsible for improving sales in non performing segments i.e PCMO, 2w ,Trucks & Others
 Identifying new potential customers and non performing centre to achieve targets
 Assuring the attainment of overall bottom-line and top-line of the company and distributor by ensuring
quality service and timely delivery
 Offering value add services to OEM customers to improve sales
 Organising for customer’s meet , Mechanics meet & Technical presentation to customers staff
 Responsible for promoting a brand perception in Market
 Forecasting forth come orders and planning inventory at depots
 Establishing norms for customer service/retention
 Conceptualising and implementing effective strategies in order to explore potential business avenues;
penetrating new accounts and achieving business objectives.
Significant Attainments:
 Maintaining 30 % growth on historical volumes from respective Zonal areas
 Won performance award for excellent performance on new segment sales to tour ENGLAND
 Achieved target projected by Management for the period Yr 2009 & Yr 2010

4. From Apr’04 to Jul’08 with Reliance Petro marketing Pvt. Ltd., as Area Manager – Coimbatore
Key Deliverables:
 Searching out and identifying suitable sites in the high potential trading areas and assisting in
identification / enrolment of dealers / franchisees.
 Rendering support and assisting dealers in speedy commissioning of the RO’s.
 Increasing the sales and maximizing the profits of the respective retail petroleum outlets (COCO’s, CODO’s,
DODO’s) within the area.
 Meeting with the fleet owners to bring more sales and to improve market share.
 Enrolling fleet owners under Trans-connect scheme.
 Handling overall sales volume, revenues, profits, cost management for all businesses (MS, HSD, A-1 Plaza,
Lubricants, Tyres, Auto LPG) within the area.
 Coordinating with the dealers to obtain the statutory licenses, approvals, etc.
 Rendering proper marketing / promotional support to the RO’s in order to enable them to achieve their full
potential of sales.
 Explaining the business processes; mapping requirements of clients and providing customised solutions to
suit their requirements.
 Achieving target through fleet cards; delivering feedback for customer acquisition to fleet services.
 Posting Sales, Stock, Maintenance & other important details in SAP (R/3) on daily basis.
 Implementing sundry promotional schemes to capture long haul & short haul business.
 Organized several Customer meet and Mechanics meet at regular intervals to update on promotions.
 Assuring and managing proper quality & quantity of Petroleum products (HSD, MS & Lubricants).
 Undertaking adequate measures to resolve client’s grievances; assuring standard client satisfaction
matrices.
Significant Attainments:
 Ranked 2nd
in sales among Reliance group in India during Aug’04 & Sep’04.
 Secured 1st
place in sales among Reliance group in Tamilnadu.
 Awarded with incentive for best performance in sales during 2004-05.
 Appraised as “very good” in three consecutive years during ‘04-‘05 , ‘05-’06 & ’06-‘07
 Revenue contribution of business centre has been increased to 15 %.
 Market share in area has been increased to 12% from 9%.
Apr’00 to Apr’04 with KSB Pumps Ltd. (Valve Division) as Sales Engineer
Key Responsibilities:
 Achieving assigned sales targets through dealer channel
 Arranging the management review meetings to discuss new projects and ongoing projects.
 Dealing with the service queries from clients after delivery.
 Making price bid after referring API,ASME specifications
 Participated in negotiations of high value orders
Significant Attainments:
 Successful in obtaining and executing the following projects:
 BSES Limited SamalKhot CCPP Value Rs 1.6 Crore
 LG.Engg. Corp. Cat.Dewax.Unit Value Rs 1.5 Crores
 Krupp Industries Birla Copper Value Rs 52 Lacs
 TBW Ltd., Pune Bannari Amman Value Rs 80 Lacs
 Thermax Ltd. Jindal Raigarh Value Rs 75 Lacs
 Walchandnagar Ind. Ltd. Chikkodi Value Rs 60 Lacs
 Thermal SystemsSterlite Copper Value Rs 15 Lacs
 Market share has been increased to 25 % from 14%
Jun’99 to Mar’00 with Sri Ranganathan Valves (Pvt.) Ltd. as First Stage Supervisor

5. Key Deliverables:
 Monitoring a balanced team of 12 members to maintain uniform load to furnaces.
 Assisting with other department for sample casting follow ups, identifying the defects and carrying out
amendments accordingly.
IT SIT SKILLSKILLS
 Familiar with AUTOCAD – 2000, I-DEAS, C, C++, MS-Office & Lotus notes Applications and End user in SAP
R/3.
AACADEMIACADEMIA
 MBA (specialization in Marketing) from Periyar University in 2008.
 B.E. (Mechanical) from Amritha Institute of Technology & Science in 1999.
PPERSONALERSONAL DDOSSIEROSSIER
Date of Birth : 4th
April, 1978.
Languages known : English, Tamil, Hindi.
Passport Number : Z3086691 valid up to 2025

6. Key Deliverables:
 Monitoring a balanced team of 12 members to maintain uniform load to furnaces.
 Assisting with other department for sample casting follow ups, identifying the defects and carrying out
amendments accordingly.
IT SIT SKILLSKILLS
 Familiar with AUTOCAD – 2000, I-DEAS, C, C++, MS-Office & Lotus notes Applications and End user in SAP
R/3.
AACADEMIACADEMIA
 MBA (specialization in Marketing) from Periyar University in 2008.
 B.E. (Mechanical) from Amritha Institute of Technology & Science in 1999.
PPERSONALERSONAL DDOSSIEROSSIER
Date of Birth : 4th
April, 1978.
Languages known : English, Tamil, Hindi.
Passport Number : Z3086691 valid up to 2025