1. In Conflict (0-9760621-4-3) 5/2/12 9:01 PM
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In Conflict
Iraq War Veterans Speak Out on Duty, Loss, and the Fight to Stay Alive
Yvonne Latty
Author: Yvonne Latty
ISBN: 0-9760621-4-3
ISBN13/EAN: 978-0976-06214-1
Format: Trade Cloth
Trim Size: 6x9
Int. Rights: W
Page Count: 208
Carton Qty.: 20
Insert/Illus.: 30 B&W photos
US Price: $24.00
Canada:
Category: Current Affairs & Politics
BISAC: POLITICAL SCIENCE / Peace
BISAC Code: POL034000
Ship Date: 4/10/2006
Season: Spring 2006
Catalog: S 2006 PGW NEW BOOK, page 57
Key Title: Yes Larger Version
Key Notes
IN CONFLICT: IRAQ WAR VETERANS SPEAK OUT ON DUTY, LOSS, AND THE FIGHT TO STAY ALIVE is
the only collection of short, first person stories about the war in Iraq from members of all branches of the service
during different points of the war.
Marketing Points
$70,000 Marketing Budget
•Similar format of author’s previous book, WE WERE THERE: VOICES OF AFRICAN AMERICAN VETERANS,
FROM WORLD WAR II to THE WAR IN IRAQ (Amistad/HarperCollins)—20,000 hardcover copies sold
•Book’s publication coincides with the 3rd anniversary of the war in Iraq and Memorial Day commemorations and
events
•IN CONFLICT offers readers honest and unpredictable accounts of the war to help them understand what the
war in Iraq is really like
•Various political perspectives are represented, making the book appealing to all readers no matter what their
politics are or how they feel about the war
•IN CONFLICT also honors the more than 1 million people who have served in the Iraq war.
•Author’s previous book, WE WERE THERE, favorably reviewed in Publishers Weekly, Detroit Free Press, The
Columbus Dispatch and The Sentinel Newspapers and was featured in The Philadelphia Daily News, The
Philadelphia Inquirer and Newsweek
Description
IN CONFLICT: IRAQ WAR VETERANS SPEAK OUT ON DUTY, LOSS, AND THE FIGHT TO STAY ALIVE is a
bold collection of personal stories from more than two dozen Iraq War veterans from different military branches
who candidly share their experiences of the war and how it has forever changed them. Yvonne Latty, a reporter
for The Philadelphia Daily News, listened to the stories of extraordinary sacrifice as she interviewed the veterans
at their homes, bases, and veterans’ hospitals. Their gripping stories take readers directly to the center of the
Iraq war and then back home to America where the veterans deal with the war’s aftermath in their lives.
IN CONFLICT includes first-person accounts from foot soldiers, sergeants, helicopter pilots, medics, reservists,
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2. In Conflict (0-9760621-4-3) 5/2/12 9:01 PM
and an army Chaplin assistant, providing one of the most unique and broad perspectives on the war today. The
veterans come from all over the country and are of differing ages, races, and economic backgrounds, illustrating
the mosaic of the military and how no community or ethnic group has been left untouched by this war. We learn
about the intimate details of the veterans’ lives, their reasons for being in service ranging from harsh financial
need to pure patriotism, their personal struggles including facing racism and being gay in the military, and their
often changing views on the war. Each story is brought to life with individual snapshots of the veterans while they
were in Iraq, adding a very personal and intimate feeling to the book.
Following the success of the author’s first book, WE WERE THERE: VOICES OF AFRICAN AMERICAN
VETERANS, FROM WORLD WAR II to The WAR IN IRAQ, IN CONFLICT provides honest, gut-wrenching
voices while educating people about what is truly happening in Iraq. The book offers a rare glimpse into the lives
and hearts of the veterans who truly know the toll this war has taken on themselves, their families, friends,
communities, and the Iraqi people.
Contributor Information
Yvonne Latty, a reporter for the Philadelphia Daily News, is the author of WE WERE THERE: VOICES OF
AFRICAN AMERICAN VETERANS, FROM WORLD WAR II to The WAR IN IRAQ (Amistad/HarperCollins 2004).
CNN, CNN International, Newsweek, NPR, Fox News Channel, C-SPAN, The Miami Herald, Washington Post,
Detroit Free Press, USA Today and The Philadelphia Inquirer all featured We Were There, and the book
garnered favorable reviews in Publishers Weekly and Booklist. The book was also featured at a tribute to African
American World War II veterans at the Smithsonian Institute in Washington, DC, and was the basis of an
exhibition at the National Constitution Center in Philadelphia.
A native of New York City, Latty earned a BFA in Film/Television and a MA in Journalism from New York
University. She is an adjunct professor of journalism at Villanova University and a member of the National
Association of Black Journalists as well as the National Association of Hispanic Journalists. Latty has been a
reporter at the Philadelphia Daily News for 12 years and has won the National Association of Black Journalists
Award in both 1994 and 1998. She is a frequent media guest and guest speaker. She lives in Philadelphia, PA.
Author Previous Works
Title Co-Author Co-Author ISBN Price Publisher Date Sales
First Name Last Name
We Were There: Voices of African American Veterans 0-06- 23.95 Amistad/Harper 2004 20,000
from World War II to the War in Iraq 05421 Collins
We Were There: Voices of African American Veterans, 0-06- 13.95 Amistad/HarperCollins 2005
from World War II to the War in Iraq 07559
Market
• Readers of Latty’s first book—-which sold over 20,000 copies in hardcover—-have created a built-in audience
for IN CONFLICT
• IN CONFLICT has an even larger potential market than the author’s first book because it addresses a current
conflict and includes a broader cross-section of veterans
• There are over 27 million living American veterans. Most people know someone who has served in the military
and are curious about those experiences
• Young adults who are approaching adulthood with the threat of a draft looming above them
• A range of media opportunities is expected, not only among anti-war progressives but also with AM radio
programs that cater to conservative audiences
• Aggressive PoliPointPress marketing campaign ($70,00 marketing budget) will create new audiences - Print
and online ad campaign, 10 city author tour
• The book presents all political perspectives and will appeal to all audiences no matter what their politics or
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3. In Conflict (0-9760621-4-3) 5/2/12 9:01 PM
feelings about the war
• Most Americans have very strong feelings about the Iraq war, and many are interested in reading about it. The
book presentation in stories makes it very accessible to all readers
Competition/Comparative Titles
Title Author First Author Last ISBN Price Publisher Date Sales
Name Name
Love My Rifle More Than You: Young and Female in the U.S. Kayla Williams 0393060985 24.95 W.W. Norton 9/12/05
Army
The Last True Story I'll Ever Tell: An Accidental Soldier's John Crawford 157322314X 23.95 Riverhead 8/4/05
Account of the War in Iraq Hardcover
Jarhead: A Marine's Chronicle of the Gulf War and Other Anthony Swofford 0743235355 24.00 Scribner 3/4/03
Battles
Promotion and Publicity
$70,000 Marketing and Publicity Budget
•National television interviews
•National radio campaign targeting NPR stations, Pacifica stations, Air America, The Diane Rehm Show and
others
•Print features and reviews in USA Today, The New York Times, Mother Jones, and The Philadelphia Inquirer
•Pursue first serial opportunities in The Philadelphia Inquirer
•15 City- author lecture tour hosted by military bases and veteran groups - New York, Washington, DC,
Philadelphia, Cleveland, Chicago, Miami, Detroit, Colorado Springs, Denver, Pittsburgh, San Diego, Baltimore,
Norfolk, VA, Annapolis, Albuquerque
•Veterans interviewed for the book will do print, radio, TV interviews in their communities
Events
•Photo exhibit, reception, book signing at the National Constitution Center @ Independence Mall (Latty had a
very successful event for her first book at this venue)
•Lecture and book signing at the Smithsonian Museum in Washington, DC, National Museum of Patriotism in
Atlanta as well as VA hospitals, churches, and military bases
Advertising
•Print ads in Publisher’s Weekly, Library Journal, Mother Jones, American Prospect, The Nation and The
Progressive
•Internet ad campaign including: Talkingpointsmemo.com, DailyKos, and more
•Front of store placement via robust co-op campaign targeting Barnes and Noble, Borders and Amazon
•Promote on author’s current website, Wewerethere.net
•Fundraising premium giveaway on BuzzFlash.org and Pacifica, NPR radio stations
•Word of mouth book mailing to prominent peace and veteran activists including Bill Harris, Medea Benjamin,
Susan Sarandon, Danny Glover, Tom Hayden, Angela Davis, Michael Moore, Amy Goodman
•E-mail blasts to members of progressive organizations including: Code Pink, Veterans For Common Sense,
Military Families Against The War, Veterans Against The War In Iraq, Military Families Speak Out, Not in My
Name, Truth Out, Buzz Flash, United for Peace and Justice, Indie Media, and Media Channel, Wounded Warrior,
Operation Truth
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