25. Develop a Social Media
Policy
•“Good Reading and Resources”
section of http://munigov.org
•Social Media Governance:
http://socialmediagovernance.com/policies.php
28. Testimonials
Ankeny, IA - Public Works Department
(Former “Excellence in Snow and Ice Control Award” recipient
•Facebook and Twitter
•Winter Storm info
•Emergency snow operations
•Road conditions
•Parking restrictions
•Communications Plan
•Objectives
•Community wide awareness
•Increased compliance
•Reduced tows
•Decreased accidents
•Use of citizens as a resource
29. Testimonials
•Strategy
•Use of social media channels to provide real time
updates to optimize communications
•Outcomes
•Improved communication
•Broader community conversation
•Citizen involvement
•Improved public trust
•Increased “hits” on city’s Facebook page and increased
Tweets
30. Testimonials
Dupage County, IL – Department of Transportation
•Utilizes Facebook, Twitter and Youtube daily
•Promote safety
•Driving information
•Plowing locations
Mundelein, IL – Public Works Department
•Just started using Twitter to post real time snow operation
information
•Challenged by a “social media use policy”. Their policy tries to
balance business use versus personal use.
Libertyville, IL – Public Works Department
•Staff is prohibited access to social media sites
32. Challenges
• Lack of knowledge – Unaware of what’s available
• Lack of understanding – Knows what’s available, doesn’t
know how to use or implement
• Prohibited use
• Selected users only
33. Challenges
• Inconsistent use – Use of social media, but
sporadically. No public trust of information
• Sites not maintained or updated
• Responsiveness – Information is posted, no one
responds to questions or comments posted
• Legal challenges
• Freedom of Information Act
34. Thank You! Questions?
Dave Lawry, PE
Chastain & Associates
dlawry@hlcllp.com
http://www.linkedin.com/pub/david-lawry/17/157/b20
Pam Broviak, PE
Public Works Group
pwg@publicworksgroup.com
Twitter: http://www.twitter.com/pbroviak
LinkedIn: http://www.linkedin.com/in/pbroviak
Slides at: http://www.slideshare.net/publicworksgroup