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Social Media & Its Use in Transportation Projects

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Pam Broviak
Pam Broviak

This presentation offers insight into the current and potential uses of social media in public works with a specific focus on transportation.

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The rules are changing
Not participating is like hiding the puzzle pieces
Don’t let others tell our story
Implementing social media on a transportation project
Microblogging Twitter At least 38 state DOTS are using Twitter
Illinois DOT
Tennessee DOT Multiple Twitter Accounts
http://www.twitpic.com/photos/CapeTownFreeway
Summary of Content on DOT Twitter Accounts •Accidents •Public Hearings/Docs •Congestion •Policies •Tips/Advice •Legislation •General Information •Program Information •Lane •Transpo Alternatives Closures/Changes •Research •Incidents •Networking •Publications •Q&A Sessions (Chats) •Emergencies
http://culvert-inspection.com/
http://www.flickr.com/photos/wsdot
“Plowing & Sanding Operations continue on mountain roadways. North end Sunrise Hwy remains closed, chains required elsewhere. Chains also required on Palomar Mtn, Montezuma Valley Rd, San Felipe. Complete rundown at http://sdcdpw.org/emergency” http://www.facebook.com/pages/SDCountyDPW http://www.facebook.com/IllinoisDepartmentofTransportation
Closure of 405 Freeway in LA
Chicago – Kansas City Expressway “a unifiedcorridor of commerce between two of the major commercial and tourism centers in the Midwest” —May 25 resolution in the General Assembly (per www.dailyherald.com)
Can social media be applied here? Promote the route as a destination Encourage drivers along the route to engage with social media Allow for check-ins tied to promotions along the route Integrate gaming elements
Who is your audience & what are you trying to accomplish? Check your agency’s social media policy
Increase Your Communication Skills Offline and Online!
Participate!
http://www.munigov.org http://www.govloop.com http://www.publicworksgroup.com
A new century is at hand, and a fast spreading technology promises to change society forever. It will let people live and work wherever they please, and create dynamic new communities linked by electronics, improve the lot of the poor, and reinvent government . . .” - An article about the telephone, 1898
Thank You! Questions? Pam Broviak, PE City of Geneva pbroviak@geneva.il.us Public Works Group pwg@publicworksgroup.com Twitter: http://www.twitter.com/pbroviak LinkedIn: http://www.linkedin.com/in/pbroviak Skype: Pam.Broviak Slides at: http://www.slideshare.net/publicworksgroup

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Social Media & Its Use in Transportation Projects

  • 1.
  • 3. The rules are changing
  • 4. Not participating is like hiding the puzzle pieces
  • 5.
  • 7. Implementing social media on a transportation project
  • 8. Microblogging Twitter At least 38 state DOTS are using Twitter
  • 10. Tennessee DOT Multiple Twitter Accounts
  • 11.
  • 13. Summary of Content on DOT Twitter Accounts •Accidents •Public Hearings/Docs •Congestion •Policies •Tips/Advice •Legislation •General Information •Program Information •Lane •Transpo Alternatives Closures/Changes •Research •Incidents •Networking •Publications •Q&A Sessions (Chats) •Emergencies
  • 14.
  • 17.
  • 18.
  • 19.
  • 20. “Plowing & Sanding Operations continue on mountain roadways. North end Sunrise Hwy remains closed, chains required elsewhere. Chains also required on Palomar Mtn, Montezuma Valley Rd, San Felipe. Complete rundown at http://sdcdpw.org/emergency” http://www.facebook.com/pages/SDCountyDPW http://www.facebook.com/IllinoisDepartmentofTransportation
  • 21.
  • 22.
  • 23. Closure of 405 Freeway in LA
  • 24. Chicago – Kansas City Expressway “a unifiedcorridor of commerce between two of the major commercial and tourism centers in the Midwest” —May 25 resolution in the General Assembly (per www.dailyherald.com)
  • 25. Can social media be applied here? Promote the route as a destination Encourage drivers along the route to engage with social media Allow for check-ins tied to promotions along the route Integrate gaming elements
  • 26.
  • 27. Who is your audience & what are you trying to accomplish? Check your agency’s social media policy
  • 28. Increase Your Communication Skills Offline and Online!
  • 30. http://www.munigov.org http://www.govloop.com http://www.publicworksgroup.com
  • 31. A new century is at hand, and a fast spreading technology promises to change society forever. It will let people live and work wherever they please, and create dynamic new communities linked by electronics, improve the lot of the poor, and reinvent government . . .” - An article about the telephone, 1898
  • 32. Thank You! Questions? Pam Broviak, PE City of Geneva pbroviak@geneva.il.us Public Works Group pwg@publicworksgroup.com Twitter: http://www.twitter.com/pbroviak LinkedIn: http://www.linkedin.com/in/pbroviak Skype: Pam.Broviak Slides at: http://www.slideshare.net/publicworksgroup