Social Media 101
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This document provides an introduction to social media tools for a technology seminar. It discusses the history of online tools and the social media revolution. It then addresses common concerns about using social media before explaining how to get started by creating email and profile accounts. The document proceeds to explain social media tools like photo sharing, blogging, microblogging, and social networking. It concludes by offering tips on developing social media policies and resources for further learning.
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Social Media 101
- 1. Social Media 101 An Introduction to the Tools
- 4. History of Online Tools Web 1.0?
- 5. Social Media Revolution http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
- 6. You are not prepared . . . I don't have the time Can't afford the cost My information is private I can't control what people might say I don't know how
- 7. Getting Started Create an email account — examples: Gmail, Yahoo Set up an iGoogle or MyYahoo Page
- 11. Your Profile Licensed civil engineer working for a municipality in Illinois. Interested in using social media & virtual worlds to enhance engineering/public works/government services pbroviak
- 16. Blog = Web + Log a Web site that contains an online personal journal with reflections, comments, and often hyperlinks provided by the writer Source: Merriam-Webster Online
- 17. Summary of Blog Stats More than 133,000,000 blogs have been indexed by Technorati since 2002 77% of Internet users read blogs according to Universal McCann Of those who blog 56% say that their blog has helped their company establish a positioning as a thought leader within the industry. 58% say that they are better-known in their industry because of their blog
- 18. Blogs, what are they good for? Read Write Follow
- 20. Add the blog feed to your page by clicking the RSS feed symbol
- 21. Copy the url from the feed page Scroll to bottom of iGoogle page, click “Add. . .”
- 22. Click the “Add feed or gadget” link and Paste in the url you just copied
- 23. Click the “Add feed or gadget” link and Paste in the url you just copied
- 24. Microblogging a form of blogging that allows users to write brief text updates (usually 140 characters) and publish them, either to be viewed by anyone or by a restricted group which can be chosen by the user..
- 26. Social Networking 4 out of 5 Internet users visited a social networking site in December 2009. accounts for 11 percent of all time spent online in the U.S. The 2009 U.S. Digital Year in Review, A Recap of the Year in Digital Marketing, February 2010
- 31. Slideshare
- 33. Skype
- 34. A Few Quick Tips
- 36. All of us are smarter than one of us
- 39. Everybody is an influencer
- 40. Anyone can influence anyone
- 43. Resources: For learning: For local govt: http://www.munigov.org http://www.govloop.com For the latest social media news: http://www.mashable.com http://www.publicworksgroup.com/YSMJBH09/YSMJBH09.PDF
Editor's Notes
- Overview of seminar
- Introductions
- History of Online Tools – Web 1.0
- Link out to Social Media Revolution Video on YouTube
- As you get started you will find most of these sites ask for an email account when you register. So it is best to have one email that can be used to organize all of your online activities. A good email to use is a Gmail account. Next set up a customized home page using services like iGoogle or MyYahoo.
- Finding where to sign up for gmail
- Gmail sign up page
- Example of an iGoogle Page
- Then next step before venturing out is to set up your online profile. Choose a photo, a username, and a brief summary about yourself.
- Find out if anyone has already taken the username you have chosen.
- One of the safest sites to start off on is a photo sharing site called Flickr. Here you can browse many photos uploaded by people from all over the world. Some photos have permissions set that allow anyone to download and use the photo for their own projects. Photos can be set to be publicly viewed or only viewed by your friends.
- Main Flickr Site
- Here is a sample photo out of my construction photo set on Flickr.
- Definition of Blog
- Blog Statistics
- Howare blogs used?
- Everyday you can read the US DOT blog
- By grabbing a feed and adding it to your iGoogle or MyYahoo page, you can keep up to date on all your favorite blogs!
- If clicking the feed symbol does not automatically ask you to add it to your Google page, then copy the url on the feed page. Go to the bottom of your iGoogle page and click “Add news, games, and more to this page”
- This page will then pop up – click the “Add feed or gadget” link. A window will pop up where you can input the url you just copied from the feed page.
- This page will then pop up – click the “Add feed or gadget” link. A window will pop up where you can input the url you just copied from the feed page.
- Definition of Microblogging. Some stats: Bloggers in the 21-to-35 year-old demographic group account for 53.3% of the total blogging population. This group is followed by the generation just behind them - people 20-years-old or under are 20.2% of the blogging landscape. This group is closely followed by 36-to-50 year-olds (19.4%), while bloggers who are 51-years-old and older only account for 7.1%.
- Typical Twitter page. You can get more information from the main Twitter page – they have a Twitter 101 guide.
- Info about Social Networking
- Most popular social network for business is Linkedin. Current members number 60 million.
- Most popular social network in general is Facebook with 400 million users.
- Example of a social network for land surveyors
- Example of a social network for public works
- Slideshare is a site that combines social media and presentations
- Here is a screen shot of the main site
- Skype is a popular voice over ip service you can use for free.
- Skype is a popular voice over ip service you can use for free.
- While knowing about the tools is helpful, it is more important to understand what is happening because of them.
- Influence has shifted
- Develop a social media policy
- Quote about technology change
- Other resources for people just getting started