SlideShare ist ein Scribd-Unternehmen logo
1 von 94
Downloaden Sie, um offline zu lesen
STATE OF THE
FINANCIAL BLOGOSPHERE
         2012
ABOUT US

                GREG GO
                Chief Technologist


                ASHLEY JACOBS
                Community & Social Media Maven




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
WISE1000 RANKINGS




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
WISE1000 NEWSLETTER




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
AGENDA
Bloggers
Readers
Topics
Social Media
                                            ACTIONABLE
Best Practices
                                            TAKEAWAYS
Community
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
DON’T TAKE NOTES
SLIDES



VIDEO




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
WHAT IS A
   “FINANCIAL” BLOGGER?




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
WHAT IS A BLOG?




                                            Merriam-Webster Dictionary




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
WHAT IS A BLOG?




                                            Merriam-Webster Dictionary




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
EVERYONE HAS A BLOG




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
COMPANY BLOGS




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
FREELANCING




  MIRANDA MARQUIT                           …and more!

STATE OF FINANCIAL BLOGOSPHERE – FINCON12
VLOGGER




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
TAKEAWAY #1
YOUR BRAND
NOT YOUR WEBSITE


STATE OF FINANCIAL BLOGOSPHERE – FINCON12
FINANCIAL BLOGS
                BY THE NUMBERS




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
LINKING DOMAINS
ALL BLOGS                                   TOP 100
Median: 593                                 Median: 7,572
Average: 2,410                              Average: 10,530
Highest: 139,210                            Highest: 139,210
Lowest: 1                                   Lowest: 705




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
LINKING DOMAINS
ALL BLOGS                                   TOP 100
Median: 593                                 Median: 7,572
Average: 2,410                              Average: 10,530
Highest: 139,210                            Highest: 139,210
Lowest: 1                                   Lowest: 705


    Better than half the sphere.                  As good as a Top 100 blog.


STATE OF FINANCIAL BLOGOSPHERE – FINCON12
ALEXA
ALL BLOGS                                   TOP 100
Median: 795,531                             Median: 90,411
Average: 3,277,673                          Average: 106,885
Highest: 11                                 Highest: 11
Lowest: 25,665,064                          Lowest: 770,920




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
PAGE VIEWS PER MONTH
ALL BLOGS                                   TOP 100
Median: 2,601                               Median: 37,158
Average: 28,413                             Average: 120,844
Highest: 1,891,584                          Highest: 1,891,584
Lowest: 39                                  Lowest: 1,405


FROM COMPETE.
ABOUT 3X LOWER VERSUS DIRECTLY MEASURED.
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
RSS SUBSCRIBERS
ALL BLOGS                                   TOP 100
Median: 639                                 Median: 5,151
Average: 3,374                              Average: 11,701
Highest: 114,284                            Highest: 114,284
Lowest: 1                                   Lowest: 42




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
FACEBOOK PAGE LIKES
ALL BLOGS                                   TOP 100
Median: 260                                 Median: 3,939
Average: 6,778                              Average: 24,873
Highest: 862,662                            Highest: 862,662
Lowest: 1                                   Lowest: 47




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
TWITTER FOLLOWERS
ALL BLOGS                                   TOP 100
Median: 925                                 Median: 5,403
Average: 2,810                              Average: 10,343
Highest: 123,970                            Highest: 123,970
Lowest: 1                                   Lowest: 517




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
KLOUT SCORE
ALL BLOGS                                   TOP 100
Median: 40                                  Median: 53
Average: 36                                 Average: 54
Highest: 79                                 Highest: 79
Lowest: 1                                   Lowest: 32




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
WHAT READERS WANT




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
UNEMPLOYMENT




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
LOSS OF MID-WAGE JOBS
                                            LOW-WAGE JOBS



                                            HIGH-WAGE




                                             MID-WAGE




   SOURCE: THE ATLANTIC



STATE OF FINANCIAL BLOGOSPHERE – FINCON12
“FINANCIAL” TOPICS




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
TOPICS BY FINANCIAL
BLOG                     0           100    200   300   400


   Financial Advice
   Frugality
   Investing
   Personal Journey
   Debt
   Consumer
   Family Finance
   Deals & Coupons
   Credit Cards
   News
   Career / Job
   Retirement
   Simple Living
   College
   Banking
   Faith & Finances
   Women & Finances
   Small Business
   Taxes
   Food
   Real Estate
   Insurance
   Green / Environment
   Travel
   Fashion




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
EXPECTED TOPICS
                      0              100    200   300   400




   Financial Advice

   Frugality

   Investing

   Personal Journey

   Debt

   Consumer

   Family Finance

   Deals & Coupons

   Credit Cards

   News




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
TOPICS WITH
OPPORTUNITY           0       5         10   15   20   25   30   35




   Faith & Finances

   Women & Finances

   Small Business

   Taxes

   Food

   Real Estate

   Insurance

   Green

   Travel

   Fashion




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
TAKEAWAY #2
YOU CAN WRITE
ABOUT ANYTHING
Finances touch every part of
our readers‟ lives.



STATE OF FINANCIAL BLOGOSPHERE – FINCON12
BROWSER SHARE
                        4 0                 8/2011 – 8/2012
                                            STATCOUNTER.COM
                        3 5


                        3 0
   Internet Explorer
                        2 5
   Chrome
   Firefox              2 0

   Safari
                        1 5
   Opera
   Other                1 0


                          5



                          0


STATE OF FINANCIAL BLOGOSPHERE – FINCON12
CHROME IS TOP
BROWSER
    4 5                                            Chrome overtakes IE as
    4 0                                            top browser in May 2012.
    3 5


    3 0


    2 5


    2 0


    1 5

                             Internet Explorer
    1 0
                             Chrom e
                                                           8/2011 – 8/2012
     5                       Firefox                       STATCOUNTER.COM

     0
                                         Q 1     Q 2              Q 3
                 Q4


STATE OF FINANCIAL BLOGOSPHERE – FINCON12
SMARTPHONE USAGE %
60

       SOURCE: GOOGLE INSIGHTS
50

                                            Over HALF the
40
                                            population
30                                          will be using
20
                                            smartphones
                                            by end of the year.
10



 0
       Feb-11       Oct-11       Jan-12




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
TABLET USAGE %
18


16     SOURCE: GOOGLE INSIGHTS


14
                                            1 in every 7 users
12
                                            use a tablet to
10
                                            browse Internet.
 8


 6


 4


 2


 0
       Feb-11       Oct-11       Jan-12




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
MOBILE vs PC VISITORS
                                                                16
                                                                       SOURCE: STATCOUNTER
                                                                14


                                                                12


                                                                10




                                             Mobile Visitor %
                                                                 8


                                                                 6


Mobile website                                                   4


visitors are                                                     2


doubling every year.                                             0
                                                                     2009     2010      2011   2012




 STATE OF FINANCIAL BLOGOSPHERE – FINCON12
TAKEAWAY #3
THE SMALL SCREEN
IS BACK IN FORCE


STATE OF FINANCIAL BLOGOSPHERE – FINCON12
SOCIAL NETWORKING




                                            SOURCE: COMSCORE

STATE OF FINANCIAL BLOGOSPHERE – FINCON12
What are the Social Media
    Options for Bloggers?




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Well-Known Outlets




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Non-Traditional Outlet




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Most Popular




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Stats: Based on the Wise1000
  • 79% of blogs use Twitter
     – Average Number of Followers: 2,810
     – Average Number Following: 1,360



  • 53% have a Facebook
     – Average Likes: 6,778




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Facebook is Underused


                                                        Twitter
                                                        Facebook




                   Usage                    Followers


STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Twitter: Stats and
         Patterns of the Top 50
             Twitter Titans



STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Top 50 Twitter Titans Breakdown

                                            29 are
                                            PF Blogs

• Top 5 are Deals &
  Coupons Blogs                             21 are
                                            Deals &
                                            Coupons
                                            Blogs




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
What are the Top Twitter
 Deals & Coupons Bloggers
          Doing?



STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Two Strategies:




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
What are the Top Twitter
 Personal Finance Bloggers
          Doing?



STATE OF FINANCIAL BLOGOSPHERE – FINCON12
1. Share articles.




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
1. Share articles.

 2. Interact with
    followers.




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
1. Share articles.

 2. Interact with
    followers.

 3. Get personal.




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Unexpected Findings for
     the Top 50 Twitter Titans
• 6 haven’t tweeted in the last 2 months.

• Pretty even split between tweeting a lot and
  tweeting a little.

• Only 11 employ a follow back strategy.

STATE OF FINANCIAL BLOGOSPHERE – FINCON12
THE OATMEAL


STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Facebook: Stats and
         Patterns of the Top 50
            Facebook Titans



STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Top 50 Facebook Titans Breakdown

                                            14 Are
• The Top 19 Facebook                       PF Blogs
  Titans are Deals &
  Coupons Blogs                             36 Are
                                            Deals &
                                            Coupons
                                            Blogs




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
What are Deals & Coupons
      Bloggers Doing
        Differently?



STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Making it Personal




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
What Strategies are Both
  PF Bloggers and Deals &
  Coupons Bloggers Using?



STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Sharing Content




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Interacting with Followers




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Added Sharing




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
What Other Strategies are
  the Top PF Bloggers Using
        on Facebook?



STATE OF FINANCIAL BLOGOSPHERE – FINCON12
A New Level of Asking Questions




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Giveaways




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Overall Social Media
      Strategies from the Heavy
        Hitters: Wise1000 Top
      Bloggers on What TO Do



STATE OF FINANCIAL BLOGOSPHERE – FINCON12
“Hold occasional gift card giveaways - the
    reader can qualify to win by liking and
    answering a question about personal
       finance.” -Andrew Schrage, Money Crashers




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
“The more you get personal and have FUN
  on Twitter and other social media channels,
     the more you‟ll „connect‟ with people.”
               -J. Money, Budgets Are Sexy
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
“My only real strategy is to personally
   and manually post updates.” -Jeremy
                   Vohwinkle, Generation X Finance




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
"We work to reach
out and support other
key influencers in the
savings and financial
 blogosphere.” -Teresa
    Mullins, Get Rich Slowly




 STATE OF FINANCIAL BLOGOSPHERE – FINCON12
“Asking open ended questions has been
  the single best way to get people to
chime in on Facebook and Twitter.” -David
                          Weliver, Money Under 30
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
“Hosting events like
a weekly Tweetchat
  is a great way to
 engage followers
and get a discussion
 going!” -Will Chen, Wise
                  Bread




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Wise1000 Top Bloggers on
     What NOT To Do



STATE OF FINANCIAL BLOGOSPHERE – FINCON12
“The worst strategy for me was having my twitter
feed duplicated on my facebook status updates
since I only used my personal facebook account
as a personal tool.” -David Ning, MoneyNing


STATE OF FINANCIAL BLOGOSPHERE – FINCON12
“We initially failed to realize the importance
   of Facebook in the marketing of our small
       business.” -Andrew Schrage, Money Crashers




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
TAKEAWAY #4
       Create and Use Your
         Facebook Page


STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Don’t Be
         Boring

                                       J.
Money, Budgets Are Sexy



            David Weliver, Money Under
30



                                            GEEK AND POKE

STATE OF FINANCIAL BLOGOSPHERE – FINCON12
What about Emails/Newsletters?




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
“I have an email newsletter that ends up being one
     of the more „social‟ outlets on my site. It‟s
      practically the most social thing I do for
            MoneyNing!” -David Ning, MoneyNing


STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Others Agree!

• “My email list is still • “I follow a few
  my best way of             people that send
  communicating              out really good
  with my readers.” -        weekly email
  David Weliver, Money Under newsletters.” -Ben
   30                                       Edwards, Money Smart Life




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
So What’s the Bottom Line?




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
-J. Money, Budgets Are Sexy




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
TAKEAWAY #5
ENGAGEMENT IS KEY




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
THIS YEAR,
             OUR COMMUNITY...




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
...HAD BABIES
                                            GOOD FINANCIAL
                                            CENTS




                                                                BUDGETS ARE SEXY
                           WISE BREAD
                                                             SQUAWKFOX
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
...BOUGHT OR BUILT
HOMES
                                            BUDGETING IN THE FUN STUFF




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
...MADE FEATURE MOVIES




     ADAM BAKER
     MAN VS DEBT




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
...PUBLISHED BOOKS




TODD TRESIDDER
FINANCIAL MENTOR




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
...CONSULTED THE
PRESIDENT
                              DAVID NING




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
...QUIT OUR DAY JOBS




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
...CONNECTED IN PERSON
THANKS TO
FINCON LOCAL MEETUPS
AROUND THE COUNTRY




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
QUESTIONS?




STATE OF FINANCIAL BLOGOSPHERE – FINCON12
THANK YOU!




STATE OF FINANCIAL BLOGOSPHERE – FINCON12

Más contenido relacionado

Andere mochten auch

Presentació leader convocatòria 2014
Presentació leader convocatòria 2014Presentació leader convocatòria 2014
Presentació leader convocatòria 2014ADRCatCentral
 
Adicción al internet
Adicción al internetAdicción al internet
Adicción al internetDavos Gómez
 
Indoor Tanning Eye Safety - Eye M.D.-approved information from EyeSmart
Indoor Tanning Eye Safety - Eye M.D.-approved information from EyeSmartIndoor Tanning Eye Safety - Eye M.D.-approved information from EyeSmart
Indoor Tanning Eye Safety - Eye M.D.-approved information from EyeSmartlottexselxqbod
 
Asamblea Extraordinaria Informática 26/04
Asamblea Extraordinaria Informática 26/04Asamblea Extraordinaria Informática 26/04
Asamblea Extraordinaria Informática 26/04cee_info_2012
 
Presentación (irene)
Presentación (irene)Presentación (irene)
Presentación (irene)Irene00
 
La maquina de vapor. Rosario Carmona Marín.
La maquina de vapor. Rosario Carmona Marín.La maquina de vapor. Rosario Carmona Marín.
La maquina de vapor. Rosario Carmona Marín.RosarioCarmonaMarin98
 
Cerezos
CerezosCerezos
CerezosRuper
 
Síntesis CONFECH UAI
Síntesis CONFECH UAISíntesis CONFECH UAI
Síntesis CONFECH UAIcee_info_2012
 

Andere mochten auch (15)

Presentació leader convocatòria 2014
Presentació leader convocatòria 2014Presentació leader convocatòria 2014
Presentació leader convocatòria 2014
 
Adicción al internet
Adicción al internetAdicción al internet
Adicción al internet
 
Abdomen Agudo
Abdomen AgudoAbdomen Agudo
Abdomen Agudo
 
Indoor Tanning Eye Safety - Eye M.D.-approved information from EyeSmart
Indoor Tanning Eye Safety - Eye M.D.-approved information from EyeSmartIndoor Tanning Eye Safety - Eye M.D.-approved information from EyeSmart
Indoor Tanning Eye Safety - Eye M.D.-approved information from EyeSmart
 
Asamblea Extraordinaria Informática 26/04
Asamblea Extraordinaria Informática 26/04Asamblea Extraordinaria Informática 26/04
Asamblea Extraordinaria Informática 26/04
 
Bijzondere inspecties van kunstwerken
Bijzondere inspecties van kunstwerkenBijzondere inspecties van kunstwerken
Bijzondere inspecties van kunstwerken
 
Presentación (irene)
Presentación (irene)Presentación (irene)
Presentación (irene)
 
Garuda Indonesia (GA88)
Garuda Indonesia (GA88)Garuda Indonesia (GA88)
Garuda Indonesia (GA88)
 
La maquina de vapor. Rosario Carmona Marín.
La maquina de vapor. Rosario Carmona Marín.La maquina de vapor. Rosario Carmona Marín.
La maquina de vapor. Rosario Carmona Marín.
 
Vidrio2
Vidrio2Vidrio2
Vidrio2
 
Cerezos
CerezosCerezos
Cerezos
 
Ix ruta el quijote cabalga
Ix ruta el quijote cabalgaIx ruta el quijote cabalga
Ix ruta el quijote cabalga
 
FDWPortfolio
FDWPortfolioFDWPortfolio
FDWPortfolio
 
BioenergéTica 10
BioenergéTica 10BioenergéTica 10
BioenergéTica 10
 
Síntesis CONFECH UAI
Síntesis CONFECH UAISíntesis CONFECH UAI
Síntesis CONFECH UAI
 

Ähnlich wie The Official State of the Financial Blogosphere - Gregory Go and Ashley Jacobs

Learn how small and mid-size business owners acquire their wealth in this fre...
Learn how small and mid-size business owners acquire their wealth in this fre...Learn how small and mid-size business owners acquire their wealth in this fre...
Learn how small and mid-size business owners acquire their wealth in this fre...The Business Journals
 
Top 10 Reasons to Allocate to Microcap In Portfolios
Top 10 Reasons to Allocate to Microcap In PortfoliosTop 10 Reasons to Allocate to Microcap In Portfolios
Top 10 Reasons to Allocate to Microcap In PortfoliosIan Cassel
 
Organizational Case Study - Vancity
Organizational Case Study - VancityOrganizational Case Study - Vancity
Organizational Case Study - Vancitydougpawson
 
Pawson - Organizational Case Study
Pawson - Organizational Case StudyPawson - Organizational Case Study
Pawson - Organizational Case Studydougpawson
 
iLearningGlobal Is The Future Of Online Learning
iLearningGlobal Is The Future Of Online LearningiLearningGlobal Is The Future Of Online Learning
iLearningGlobal Is The Future Of Online LearningMarc Korn
 
iLearningGlobal - The future in online learning!
iLearningGlobal - The future in online learning!iLearningGlobal - The future in online learning!
iLearningGlobal - The future in online learning!Marie Northrup
 
Dividend growth stocks
Dividend growth stocksDividend growth stocks
Dividend growth stocksFloyd Saunders
 
Web Analytics 101 - Ned Poulter @MMUBS #dsmmcm
Web Analytics 101 - Ned Poulter @MMUBS #dsmmcmWeb Analytics 101 - Ned Poulter @MMUBS #dsmmcm
Web Analytics 101 - Ned Poulter @MMUBS #dsmmcmNed Poulter
 
LINKEDIN - HIGHCO SHELF SERVICE - 06/11/2017
LINKEDIN - HIGHCO SHELF SERVICE - 06/11/2017LINKEDIN - HIGHCO SHELF SERVICE - 06/11/2017
LINKEDIN - HIGHCO SHELF SERVICE - 06/11/2017Denys Malengreau
 
International Forum Group
International Forum GroupInternational Forum Group
International Forum Grouphowardrcurt
 
International Forum roup
International Forum roupInternational Forum roup
International Forum rouphowardrcurt
 
Hatchery Masterclass with Spaceship
Hatchery Masterclass with SpaceshipHatchery Masterclass with Spaceship
Hatchery Masterclass with SpaceshipHayden Bleasel
 
Fitness Facilities Survey Results For First Half Of 2011
Fitness Facilities Survey Results For First Half Of 2011Fitness Facilities Survey Results For First Half Of 2011
Fitness Facilities Survey Results For First Half Of 2011Bryan K. O'Rourke
 
Mobile Marketing – The 97% Response Rate Channel
Mobile Marketing – The 97% Response Rate ChannelMobile Marketing – The 97% Response Rate Channel
Mobile Marketing – The 97% Response Rate ChannelAffiliate Summit
 
iLearning Global Intro
iLearning Global IntroiLearning Global Intro
iLearning Global Introvirtecom
 
Venture Capital Financing Basics
Venture Capital Financing BasicsVenture Capital Financing Basics
Venture Capital Financing BasicsJeffrey Bussgang
 
iLearningGlobal.Tv Presentation
iLearningGlobal.Tv PresentationiLearningGlobal.Tv Presentation
iLearningGlobal.Tv PresentationAdrian Townsend
 

Ähnlich wie The Official State of the Financial Blogosphere - Gregory Go and Ashley Jacobs (20)

Learn how small and mid-size business owners acquire their wealth in this fre...
Learn how small and mid-size business owners acquire their wealth in this fre...Learn how small and mid-size business owners acquire their wealth in this fre...
Learn how small and mid-size business owners acquire their wealth in this fre...
 
1 bro ppt 1.5 iv
1 bro ppt 1.5 iv1 bro ppt 1.5 iv
1 bro ppt 1.5 iv
 
Introducing The New LinkedIn
Introducing The New LinkedInIntroducing The New LinkedIn
Introducing The New LinkedIn
 
Enmn 327 session one oct 11, 2011
Enmn 327 session one oct 11, 2011Enmn 327 session one oct 11, 2011
Enmn 327 session one oct 11, 2011
 
Top 10 Reasons to Allocate to Microcap In Portfolios
Top 10 Reasons to Allocate to Microcap In PortfoliosTop 10 Reasons to Allocate to Microcap In Portfolios
Top 10 Reasons to Allocate to Microcap In Portfolios
 
Organizational Case Study - Vancity
Organizational Case Study - VancityOrganizational Case Study - Vancity
Organizational Case Study - Vancity
 
Pawson - Organizational Case Study
Pawson - Organizational Case StudyPawson - Organizational Case Study
Pawson - Organizational Case Study
 
iLearningGlobal Is The Future Of Online Learning
iLearningGlobal Is The Future Of Online LearningiLearningGlobal Is The Future Of Online Learning
iLearningGlobal Is The Future Of Online Learning
 
iLearningGlobal - The future in online learning!
iLearningGlobal - The future in online learning!iLearningGlobal - The future in online learning!
iLearningGlobal - The future in online learning!
 
Dividend growth stocks
Dividend growth stocksDividend growth stocks
Dividend growth stocks
 
Web Analytics 101 - Ned Poulter @MMUBS #dsmmcm
Web Analytics 101 - Ned Poulter @MMUBS #dsmmcmWeb Analytics 101 - Ned Poulter @MMUBS #dsmmcm
Web Analytics 101 - Ned Poulter @MMUBS #dsmmcm
 
LINKEDIN - HIGHCO SHELF SERVICE - 06/11/2017
LINKEDIN - HIGHCO SHELF SERVICE - 06/11/2017LINKEDIN - HIGHCO SHELF SERVICE - 06/11/2017
LINKEDIN - HIGHCO SHELF SERVICE - 06/11/2017
 
International Forum Group
International Forum GroupInternational Forum Group
International Forum Group
 
International Forum roup
International Forum roupInternational Forum roup
International Forum roup
 
Hatchery Masterclass with Spaceship
Hatchery Masterclass with SpaceshipHatchery Masterclass with Spaceship
Hatchery Masterclass with Spaceship
 
Fitness Facilities Survey Results For First Half Of 2011
Fitness Facilities Survey Results For First Half Of 2011Fitness Facilities Survey Results For First Half Of 2011
Fitness Facilities Survey Results For First Half Of 2011
 
Mobile Marketing – The 97% Response Rate Channel
Mobile Marketing – The 97% Response Rate ChannelMobile Marketing – The 97% Response Rate Channel
Mobile Marketing – The 97% Response Rate Channel
 
iLearning Global Intro
iLearning Global IntroiLearning Global Intro
iLearning Global Intro
 
Venture Capital Financing Basics
Venture Capital Financing BasicsVenture Capital Financing Basics
Venture Capital Financing Basics
 
iLearningGlobal.Tv Presentation
iLearningGlobal.Tv PresentationiLearningGlobal.Tv Presentation
iLearningGlobal.Tv Presentation
 

Mehr von Philip Taylor (20)

Caleb Wojcik
Caleb WojcikCaleb Wojcik
Caleb Wojcik
 
Stacy johnson
Stacy johnsonStacy johnson
Stacy johnson
 
Panel panda penguin
Panel panda penguin Panel panda penguin
Panel panda penguin
 
David sitemangarland
David sitemangarlandDavid sitemangarland
David sitemangarland
 
Todd Tressider
Todd TressiderTodd Tressider
Todd Tressider
 
Thursday Bram
Thursday BramThursday Bram
Thursday Bram
 
Shannyn Allan
Shannyn AllanShannyn Allan
Shannyn Allan
 
Phillips
PhillipsPhillips
Phillips
 
Ted Jenkin
Ted JenkinTed Jenkin
Ted Jenkin
 
Paula Pant
Paula PantPaula Pant
Paula Pant
 
Sammons
SammonsSammons
Sammons
 
Steve Chou
Steve ChouSteve Chou
Steve Chou
 
Lisa Miller
Lisa MillerLisa Miller
Lisa Miller
 
Miss Thrifty
Miss ThriftyMiss Thrifty
Miss Thrifty
 
Jeff Rose
Jeff RoseJeff Rose
Jeff Rose
 
Laura Adams
Laura AdamsLaura Adams
Laura Adams
 
Emily Chase Smith
Emily Chase SmithEmily Chase Smith
Emily Chase Smith
 
Hank Coleman
Hank ColemanHank Coleman
Hank Coleman
 
Freedman
FreedmanFreedman
Freedman
 
Jean Chatzky
Jean ChatzkyJean Chatzky
Jean Chatzky
 

Último

2024.03 Strategic Resources_Pub (1). pdf
2024.03 Strategic Resources_Pub (1). pdf2024.03 Strategic Resources_Pub (1). pdf
2024.03 Strategic Resources_Pub (1). pdfAdnet Communications
 
Mytilineos (OW, TP_ €46.0_sh)_ Strong organic progress 14-03-2024.pdf
Mytilineos (OW, TP_ €46.0_sh)_ Strong organic progress 14-03-2024.pdfMytilineos (OW, TP_ €46.0_sh)_ Strong organic progress 14-03-2024.pdf
Mytilineos (OW, TP_ €46.0_sh)_ Strong organic progress 14-03-2024.pdfNewsroom8
 
2024.03 Strategic Resources_Pub presentation
2024.03 Strategic Resources_Pub presentation2024.03 Strategic Resources_Pub presentation
2024.03 Strategic Resources_Pub presentationAdnet Communications
 
The Role of Non-Banking Financial Companies (NBFCs).pdf
The Role of Non-Banking Financial Companies (NBFCs).pdfThe Role of Non-Banking Financial Companies (NBFCs).pdf
The Role of Non-Banking Financial Companies (NBFCs).pdfChampak Jhagmag
 
Islamic banking in Afghanistan from start until now
Islamic banking in Afghanistan from start until nowIslamic banking in Afghanistan from start until now
Islamic banking in Afghanistan from start until nowhamidzafar6
 
Pros and Cons of Interest-Only DSCR Loans
Pros and Cons of Interest-Only DSCR LoansPros and Cons of Interest-Only DSCR Loans
Pros and Cons of Interest-Only DSCR LoansPark Place Finance LLC
 
Stock Market Brief Deck FOR 31124 yt.pdf
Stock Market Brief Deck FOR 31124 yt.pdfStock Market Brief Deck FOR 31124 yt.pdf
Stock Market Brief Deck FOR 31124 yt.pdfMichael Silva
 
Economic Risk Factor Update: March 2024 [SlideShare]
Economic Risk Factor Update: March 2024 [SlideShare]Economic Risk Factor Update: March 2024 [SlideShare]
Economic Risk Factor Update: March 2024 [SlideShare]Commonwealth
 
Stock Market Brief Deck FOR 3142024..pdf
Stock Market Brief Deck FOR 3142024..pdfStock Market Brief Deck FOR 3142024..pdf
Stock Market Brief Deck FOR 3142024..pdfMichael Silva
 
14.11.2024 AMOO-MOCA African Creative Economy Summit London summary.pdf
14.11.2024 AMOO-MOCA African Creative Economy Summit London summary.pdf14.11.2024 AMOO-MOCA African Creative Economy Summit London summary.pdf
14.11.2024 AMOO-MOCA African Creative Economy Summit London summary.pdfjamie766122
 
Challenging Factors of Rural Women Entrepreneurs in West Bengal
Challenging Factors of Rural Women Entrepreneurs in West  BengalChallenging Factors of Rural Women Entrepreneurs in West  Bengal
Challenging Factors of Rural Women Entrepreneurs in West BengalNabarun Chakraborty
 
AUDITING FRAUDS OF AN ENGLISH COMPANY.PPTX
AUDITING FRAUDS OF AN ENGLISH COMPANY.PPTXAUDITING FRAUDS OF AN ENGLISH COMPANY.PPTX
AUDITING FRAUDS OF AN ENGLISH COMPANY.PPTXkamikazekujoh
 
powerpoint presentation about asian regioonalism
powerpoint presentation about asian regioonalismpowerpoint presentation about asian regioonalism
powerpoint presentation about asian regioonalismrezeraaisla
 
ANALYSIS OF BANK MANDIRI S HEALTH LEVEL BASED ON RISK PROFILE, GOOD CORPORATE...
ANALYSIS OF BANK MANDIRI S HEALTH LEVEL BASED ON RISK PROFILE, GOOD CORPORATE...ANALYSIS OF BANK MANDIRI S HEALTH LEVEL BASED ON RISK PROFILE, GOOD CORPORATE...
ANALYSIS OF BANK MANDIRI S HEALTH LEVEL BASED ON RISK PROFILE, GOOD CORPORATE...indexPub
 
Planning of societal re/production in a commonist society
Planning of societal re/production in a commonist societyPlanning of societal re/production in a commonist society
Planning of societal re/production in a commonist societyStefanMz
 
First, Second, and Third Generation Islamic Economicss
First, Second, and Third Generation Islamic EconomicssFirst, Second, and Third Generation Islamic Economicss
First, Second, and Third Generation Islamic EconomicssAsad Zaman
 
renaltumors upasana sahu Group 50.pptxism
renaltumors upasana sahu Group 50.pptxismrenaltumors upasana sahu Group 50.pptxism
renaltumors upasana sahu Group 50.pptxismthxz2fdqxw
 
Swift_Maintaining Critical Standards(...).pptx.pdf
Swift_Maintaining Critical Standards(...).pptx.pdfSwift_Maintaining Critical Standards(...).pptx.pdf
Swift_Maintaining Critical Standards(...).pptx.pdfNeo4j
 
Buy-Side Leaps Into Gen AI Era by Jasper Colin
Buy-Side Leaps Into Gen AI Era by Jasper ColinBuy-Side Leaps Into Gen AI Era by Jasper Colin
Buy-Side Leaps Into Gen AI Era by Jasper ColinJasper Colin
 

Último (20)

2024.03 Strategic Resources_Pub (1). pdf
2024.03 Strategic Resources_Pub (1). pdf2024.03 Strategic Resources_Pub (1). pdf
2024.03 Strategic Resources_Pub (1). pdf
 
Mytilineos (OW, TP_ €46.0_sh)_ Strong organic progress 14-03-2024.pdf
Mytilineos (OW, TP_ €46.0_sh)_ Strong organic progress 14-03-2024.pdfMytilineos (OW, TP_ €46.0_sh)_ Strong organic progress 14-03-2024.pdf
Mytilineos (OW, TP_ €46.0_sh)_ Strong organic progress 14-03-2024.pdf
 
2024.03 Strategic Resources_Pub presentation
2024.03 Strategic Resources_Pub presentation2024.03 Strategic Resources_Pub presentation
2024.03 Strategic Resources_Pub presentation
 
The Role of Non-Banking Financial Companies (NBFCs).pdf
The Role of Non-Banking Financial Companies (NBFCs).pdfThe Role of Non-Banking Financial Companies (NBFCs).pdf
The Role of Non-Banking Financial Companies (NBFCs).pdf
 
Islamic banking in Afghanistan from start until now
Islamic banking in Afghanistan from start until nowIslamic banking in Afghanistan from start until now
Islamic banking in Afghanistan from start until now
 
Pros and Cons of Interest-Only DSCR Loans
Pros and Cons of Interest-Only DSCR LoansPros and Cons of Interest-Only DSCR Loans
Pros and Cons of Interest-Only DSCR Loans
 
Stock Market Brief Deck FOR 31124 yt.pdf
Stock Market Brief Deck FOR 31124 yt.pdfStock Market Brief Deck FOR 31124 yt.pdf
Stock Market Brief Deck FOR 31124 yt.pdf
 
Economic Risk Factor Update: March 2024 [SlideShare]
Economic Risk Factor Update: March 2024 [SlideShare]Economic Risk Factor Update: March 2024 [SlideShare]
Economic Risk Factor Update: March 2024 [SlideShare]
 
Stock Market Brief Deck FOR 3142024..pdf
Stock Market Brief Deck FOR 3142024..pdfStock Market Brief Deck FOR 3142024..pdf
Stock Market Brief Deck FOR 3142024..pdf
 
14.11.2024 AMOO-MOCA African Creative Economy Summit London summary.pdf
14.11.2024 AMOO-MOCA African Creative Economy Summit London summary.pdf14.11.2024 AMOO-MOCA African Creative Economy Summit London summary.pdf
14.11.2024 AMOO-MOCA African Creative Economy Summit London summary.pdf
 
Challenging Factors of Rural Women Entrepreneurs in West Bengal
Challenging Factors of Rural Women Entrepreneurs in West  BengalChallenging Factors of Rural Women Entrepreneurs in West  Bengal
Challenging Factors of Rural Women Entrepreneurs in West Bengal
 
Closing Remarks International Women's Day 2024
Closing Remarks International Women's Day 2024Closing Remarks International Women's Day 2024
Closing Remarks International Women's Day 2024
 
AUDITING FRAUDS OF AN ENGLISH COMPANY.PPTX
AUDITING FRAUDS OF AN ENGLISH COMPANY.PPTXAUDITING FRAUDS OF AN ENGLISH COMPANY.PPTX
AUDITING FRAUDS OF AN ENGLISH COMPANY.PPTX
 
powerpoint presentation about asian regioonalism
powerpoint presentation about asian regioonalismpowerpoint presentation about asian regioonalism
powerpoint presentation about asian regioonalism
 
ANALYSIS OF BANK MANDIRI S HEALTH LEVEL BASED ON RISK PROFILE, GOOD CORPORATE...
ANALYSIS OF BANK MANDIRI S HEALTH LEVEL BASED ON RISK PROFILE, GOOD CORPORATE...ANALYSIS OF BANK MANDIRI S HEALTH LEVEL BASED ON RISK PROFILE, GOOD CORPORATE...
ANALYSIS OF BANK MANDIRI S HEALTH LEVEL BASED ON RISK PROFILE, GOOD CORPORATE...
 
Planning of societal re/production in a commonist society
Planning of societal re/production in a commonist societyPlanning of societal re/production in a commonist society
Planning of societal re/production in a commonist society
 
First, Second, and Third Generation Islamic Economicss
First, Second, and Third Generation Islamic EconomicssFirst, Second, and Third Generation Islamic Economicss
First, Second, and Third Generation Islamic Economicss
 
renaltumors upasana sahu Group 50.pptxism
renaltumors upasana sahu Group 50.pptxismrenaltumors upasana sahu Group 50.pptxism
renaltumors upasana sahu Group 50.pptxism
 
Swift_Maintaining Critical Standards(...).pptx.pdf
Swift_Maintaining Critical Standards(...).pptx.pdfSwift_Maintaining Critical Standards(...).pptx.pdf
Swift_Maintaining Critical Standards(...).pptx.pdf
 
Buy-Side Leaps Into Gen AI Era by Jasper Colin
Buy-Side Leaps Into Gen AI Era by Jasper ColinBuy-Side Leaps Into Gen AI Era by Jasper Colin
Buy-Side Leaps Into Gen AI Era by Jasper Colin
 

The Official State of the Financial Blogosphere - Gregory Go and Ashley Jacobs

  • 1. STATE OF THE FINANCIAL BLOGOSPHERE 2012
  • 2. ABOUT US GREG GO Chief Technologist ASHLEY JACOBS Community & Social Media Maven STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 3. WISE1000 RANKINGS STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 4. WISE1000 NEWSLETTER STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 5. AGENDA Bloggers Readers Topics Social Media ACTIONABLE Best Practices TAKEAWAYS Community STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 6. DON’T TAKE NOTES SLIDES VIDEO STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 7. WHAT IS A “FINANCIAL” BLOGGER? STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 8. WHAT IS A BLOG? Merriam-Webster Dictionary STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 9. WHAT IS A BLOG? Merriam-Webster Dictionary STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 10. EVERYONE HAS A BLOG STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 11. COMPANY BLOGS STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 12. FREELANCING MIRANDA MARQUIT …and more! STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 13. VLOGGER STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 14. TAKEAWAY #1 YOUR BRAND NOT YOUR WEBSITE STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 15. FINANCIAL BLOGS BY THE NUMBERS STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 16. LINKING DOMAINS ALL BLOGS TOP 100 Median: 593 Median: 7,572 Average: 2,410 Average: 10,530 Highest: 139,210 Highest: 139,210 Lowest: 1 Lowest: 705 STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 17. LINKING DOMAINS ALL BLOGS TOP 100 Median: 593 Median: 7,572 Average: 2,410 Average: 10,530 Highest: 139,210 Highest: 139,210 Lowest: 1 Lowest: 705 Better than half the sphere. As good as a Top 100 blog. STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 18. ALEXA ALL BLOGS TOP 100 Median: 795,531 Median: 90,411 Average: 3,277,673 Average: 106,885 Highest: 11 Highest: 11 Lowest: 25,665,064 Lowest: 770,920 STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 19. PAGE VIEWS PER MONTH ALL BLOGS TOP 100 Median: 2,601 Median: 37,158 Average: 28,413 Average: 120,844 Highest: 1,891,584 Highest: 1,891,584 Lowest: 39 Lowest: 1,405 FROM COMPETE. ABOUT 3X LOWER VERSUS DIRECTLY MEASURED. STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 20. RSS SUBSCRIBERS ALL BLOGS TOP 100 Median: 639 Median: 5,151 Average: 3,374 Average: 11,701 Highest: 114,284 Highest: 114,284 Lowest: 1 Lowest: 42 STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 21. FACEBOOK PAGE LIKES ALL BLOGS TOP 100 Median: 260 Median: 3,939 Average: 6,778 Average: 24,873 Highest: 862,662 Highest: 862,662 Lowest: 1 Lowest: 47 STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 22. TWITTER FOLLOWERS ALL BLOGS TOP 100 Median: 925 Median: 5,403 Average: 2,810 Average: 10,343 Highest: 123,970 Highest: 123,970 Lowest: 1 Lowest: 517 STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 23. KLOUT SCORE ALL BLOGS TOP 100 Median: 40 Median: 53 Average: 36 Average: 54 Highest: 79 Highest: 79 Lowest: 1 Lowest: 32 STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 24. WHAT READERS WANT STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 25. UNEMPLOYMENT STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 26. LOSS OF MID-WAGE JOBS LOW-WAGE JOBS HIGH-WAGE MID-WAGE SOURCE: THE ATLANTIC STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 27. “FINANCIAL” TOPICS STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 28. TOPICS BY FINANCIAL BLOG 0 100 200 300 400 Financial Advice Frugality Investing Personal Journey Debt Consumer Family Finance Deals & Coupons Credit Cards News Career / Job Retirement Simple Living College Banking Faith & Finances Women & Finances Small Business Taxes Food Real Estate Insurance Green / Environment Travel Fashion STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 29. EXPECTED TOPICS 0 100 200 300 400 Financial Advice Frugality Investing Personal Journey Debt Consumer Family Finance Deals & Coupons Credit Cards News STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 30. TOPICS WITH OPPORTUNITY 0 5 10 15 20 25 30 35 Faith & Finances Women & Finances Small Business Taxes Food Real Estate Insurance Green Travel Fashion STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 31. TAKEAWAY #2 YOU CAN WRITE ABOUT ANYTHING Finances touch every part of our readers‟ lives. STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 32. BROWSER SHARE 4 0 8/2011 – 8/2012 STATCOUNTER.COM 3 5 3 0 Internet Explorer 2 5 Chrome Firefox 2 0 Safari 1 5 Opera Other 1 0 5 0 STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 33. CHROME IS TOP BROWSER 4 5 Chrome overtakes IE as 4 0 top browser in May 2012. 3 5 3 0 2 5 2 0 1 5 Internet Explorer 1 0 Chrom e 8/2011 – 8/2012 5 Firefox STATCOUNTER.COM 0 Q 1 Q 2 Q 3 Q4 STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 34. SMARTPHONE USAGE % 60 SOURCE: GOOGLE INSIGHTS 50 Over HALF the 40 population 30 will be using 20 smartphones by end of the year. 10 0 Feb-11 Oct-11 Jan-12 STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 35. TABLET USAGE % 18 16 SOURCE: GOOGLE INSIGHTS 14 1 in every 7 users 12 use a tablet to 10 browse Internet. 8 6 4 2 0 Feb-11 Oct-11 Jan-12 STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 36. MOBILE vs PC VISITORS 16 SOURCE: STATCOUNTER 14 12 10 Mobile Visitor % 8 6 Mobile website 4 visitors are 2 doubling every year. 0 2009 2010 2011 2012 STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 37. TAKEAWAY #3 THE SMALL SCREEN IS BACK IN FORCE STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 38. SOCIAL NETWORKING SOURCE: COMSCORE STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 39. What are the Social Media Options for Bloggers? STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 40. Well-Known Outlets STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 41. STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 42. Non-Traditional Outlet STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 43. Most Popular STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 44. Stats: Based on the Wise1000 • 79% of blogs use Twitter – Average Number of Followers: 2,810 – Average Number Following: 1,360 • 53% have a Facebook – Average Likes: 6,778 STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 45. Facebook is Underused Twitter Facebook Usage Followers STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 46. Twitter: Stats and Patterns of the Top 50 Twitter Titans STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 47. Top 50 Twitter Titans Breakdown 29 are PF Blogs • Top 5 are Deals & Coupons Blogs 21 are Deals & Coupons Blogs STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 48. What are the Top Twitter Deals & Coupons Bloggers Doing? STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 49. Two Strategies: STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 50. What are the Top Twitter Personal Finance Bloggers Doing? STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 51. 1. Share articles. STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 52. 1. Share articles. 2. Interact with followers. STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 53. 1. Share articles. 2. Interact with followers. 3. Get personal. STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 54. Unexpected Findings for the Top 50 Twitter Titans • 6 haven’t tweeted in the last 2 months. • Pretty even split between tweeting a lot and tweeting a little. • Only 11 employ a follow back strategy. STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 55. THE OATMEAL STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 56. Facebook: Stats and Patterns of the Top 50 Facebook Titans STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 57. Top 50 Facebook Titans Breakdown 14 Are • The Top 19 Facebook PF Blogs Titans are Deals & Coupons Blogs 36 Are Deals & Coupons Blogs STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 58. What are Deals & Coupons Bloggers Doing Differently? STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 59. Making it Personal STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 60. What Strategies are Both PF Bloggers and Deals & Coupons Bloggers Using? STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 61. Sharing Content STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 62. Interacting with Followers STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 63. Added Sharing STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 64. What Other Strategies are the Top PF Bloggers Using on Facebook? STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 65. A New Level of Asking Questions STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 66. Giveaways STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 67. Overall Social Media Strategies from the Heavy Hitters: Wise1000 Top Bloggers on What TO Do STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 68. “Hold occasional gift card giveaways - the reader can qualify to win by liking and answering a question about personal finance.” -Andrew Schrage, Money Crashers STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 69. “The more you get personal and have FUN on Twitter and other social media channels, the more you‟ll „connect‟ with people.” -J. Money, Budgets Are Sexy STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 70. “My only real strategy is to personally and manually post updates.” -Jeremy Vohwinkle, Generation X Finance STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 71. "We work to reach out and support other key influencers in the savings and financial blogosphere.” -Teresa Mullins, Get Rich Slowly STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 72. “Asking open ended questions has been the single best way to get people to chime in on Facebook and Twitter.” -David Weliver, Money Under 30 STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 73. “Hosting events like a weekly Tweetchat is a great way to engage followers and get a discussion going!” -Will Chen, Wise Bread STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 74. Wise1000 Top Bloggers on What NOT To Do STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 75. “The worst strategy for me was having my twitter feed duplicated on my facebook status updates since I only used my personal facebook account as a personal tool.” -David Ning, MoneyNing STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 76. “We initially failed to realize the importance of Facebook in the marketing of our small business.” -Andrew Schrage, Money Crashers STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 77. TAKEAWAY #4 Create and Use Your Facebook Page STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 78. Don’t Be Boring J. Money, Budgets Are Sexy David Weliver, Money Under 30 GEEK AND POKE STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 79. What about Emails/Newsletters? STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 80. “I have an email newsletter that ends up being one of the more „social‟ outlets on my site. It‟s practically the most social thing I do for MoneyNing!” -David Ning, MoneyNing STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 81. Others Agree! • “My email list is still • “I follow a few my best way of people that send communicating out really good with my readers.” - weekly email David Weliver, Money Under newsletters.” -Ben 30 Edwards, Money Smart Life STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 82. So What’s the Bottom Line? STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 83. -J. Money, Budgets Are Sexy STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 84. TAKEAWAY #5 ENGAGEMENT IS KEY STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 85. THIS YEAR, OUR COMMUNITY... STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 86. ...HAD BABIES GOOD FINANCIAL CENTS BUDGETS ARE SEXY WISE BREAD SQUAWKFOX STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 87. ...BOUGHT OR BUILT HOMES BUDGETING IN THE FUN STUFF STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 88. ...MADE FEATURE MOVIES ADAM BAKER MAN VS DEBT STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 89. ...PUBLISHED BOOKS TODD TRESIDDER FINANCIAL MENTOR STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 90. ...CONSULTED THE PRESIDENT DAVID NING STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 91. ...QUIT OUR DAY JOBS STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 92. ...CONNECTED IN PERSON THANKS TO FINCON LOCAL MEETUPS AROUND THE COUNTRY STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 93. QUESTIONS? STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  • 94. THANK YOU! STATE OF FINANCIAL BLOGOSPHERE – FINCON12