The document discusses how to generate business using LinkedIn. It recommends building a network by connecting with potential customers, peers and strategically placing yourself in search results. It also suggests participating in groups to demonstrate expertise and distribute content. Publishing to your profile, the News Feed and Pulse can increase your audience. Company profiles showcase business information and enable targeted advertising. The overall goal is to use LinkedIn's networking and content sharing features to promote your business.

1. Using LinkedIn to Generate
Business
April 3, 2015
Paul Stonier | www.paulstonier.com | 607-358-5199

2. Agenda
Connections
Groups
Publishing
Company Profiles
Advertising

3. Connections
Building a network
Connect with Potential Customers & Peers

4. Why build a network?
Get them in your digital rolodex
Get yourself in theirs
Strategic placement in their search results
Expanding your potential connections (friends of friends)
Increasing your audience for publishing

5. Why build a network?

6. How do you build your network?
Existing email connections
People You May Know
Search by Title, Industry/Company, Location

7. How do you build your network?

8. Pointers
Completeness of your profile
Custom message when connecting
Avoid being spammy

9. Cautions
Connecting too many people too quickly
Start with your closest personal connections and expand
Try to focus on people with a large number of
shared connections
Be aware of the intentions of people requesting to connect to you

10. How do you build your network?

11. How do you build your network?

12. Groups: Why?
Opportunity to demonstrate expertise while bringing value to others
Targeted Communications
Distribution Channel

13. Groups: How?
Search for groups of interest
Elmira Corning Area Marketing Professionals
Binghamton & Southern Tier NY Business Community
Create a group and build community around a topic
Focus on providing value rather than promotion

14. Publishing
Post to the News
Feed
Post to Pulse

15. The News Feed

16. Pulse

17. Pulse

18. Company Profiles
A home for your business’ contact info & updates
Connected back to people’s profiles
Advertising happens from the Company Profile

19. Advertising
https://www.linkedin.com/ads/
Extremely targeted
(by location, company, job title, industry, etc)

20. Pulse

21. Pulse

22. Pulse

24. Pulse

25. Pulse

26. Questions?
Paul Stonier | www.paulstonier.com | 607-358-5199

27. Thank you
Paul Stonier | www.paulstonier.com | 607-358-5199