Social Gaming Market Analysis and Forecast

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PSST (opinions et tendances 2.0) par jeremy dumont

GAME CONTENT. Les contenus entre virtuel et réel. laurent fraisse | OZprod. Films, associéFrance

Business

Convergence Jeux – Internet – Mobile :
perspectives sur le Social Gaming

Laurent Fraisse, OZprod
laurent@ozprod.com

1. État des lieux : quelques chiffres
2. Analyse et perspectives

Social Gaming in 2010
● Market value estimated at $1b (FB mainly)
● 60% users are from US
● 1-3% paying users (cf. iPhone)
● Estimated growth to $1.6b (2011) then $3b (2012)

● China : 4 public Co. generate $3.3b
● 50% operational margin

Success Stories in Social Gaming
● Zynga, the market behemoth
● $500m revenue in 2010 ; $2/MAU
● 35% growth, 45% of FB MAUs

● PlayFish, acquired by EA (June'09) for $400m+
● Playdom by Disney (Jul'10) for $750m+
● Ngmoco by DeNA (Oct'10) for $400m+

Mobile Apps Market
● 70-80% from games
● 4 out of 6 EA top iApps are IP brands
● 1. Tetris, 3. Yahtzee, 5. Monopoly, 6. Scrabble

Gartner US Worldwide
2008 $4.7b
2010 $850m $5.6b +19%

2014 $1.5b $11.4b +100%

1. Etat des lieux : quelques chiffres

2. Analyse et perspectives

Long Tail vs. Consolidation
● Brands are starting to develop a Social Strategy
● Big Industry players : EA, Disney... Zynga

● Still, the starting point was openness
● open APIs to stimulate social interactions
● developer competion stimulating innovation?
● Android>iPhone in the US

● To Watch : Social Gaming Networks
● OpenFeint, Scoreloop, PapayaMobile

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Social Gaming Market Analysis and Forecast

1. Convergence Jeux – Internet – Mobile : perspectives sur le Social Gaming Laurent Fraisse, OZprod laurent@ozprod.com

3. 1. État des lieux : quelques chiffres 2. Analyse et perspectives

4. Social Gaming in 2010 ● Market value estimated at $1b (FB mainly) ● 60% users are from US ● 1-3% paying users (cf. iPhone) ● Estimated growth to $1.6b (2011) then $3b (2012) ● China : 4 public Co. generate $3.3b ● 50% operational margin

5. Success Stories in Social Gaming ● Zynga, the market behemoth ● $500m revenue in 2010 ; $2/MAU ● 35% growth, 45% of FB MAUs ● PlayFish, acquired by EA (June'09) for $400m+ ● Playdom by Disney (Jul'10) for $750m+ ● Ngmoco by DeNA (Oct'10) for $400m+

6. Mobile Apps Market ● 70-80% from games ● 4 out of 6 EA top iApps are IP brands ● 1. Tetris, 3. Yahtzee, 5. Monopoly, 6. Scrabble Gartner US Worldwide 2008 $4.7b 2010 $850m $5.6b +19% 2014 $1.5b $11.4b +100%

10. 1. Etat des lieux : quelques chiffres 2. Analyse et perspectives

11. The Gaming Market Landscape

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24. Long Tail vs. Consolidation ● Brands are starting to develop a Social Strategy ● Big Industry players : EA, Disney... Zynga ● Still, the starting point was openness ● open APIs to stimulate social interactions ● developer competion stimulating innovation? ● Android>iPhone in the US ● To Watch : Social Gaming Networks ● OpenFeint, Scoreloop, PapayaMobile