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Gamification for new hire
orientation
Parul Sharma
Video
https://www.youtube.com/watch?v=f_-su3J1VrY
2
What is Gamification?
Gamification is the process of using game concepts and mechanics
to engage users and change behavior.
2
Pillars of Gamification
Gamification is founded in the
fundamentals of human
psychology and behavioral
science, and rests on three
primary factors
3
Motivation
Ability
Triggers
Elements of Gamification
Real-time
Feedback
Onboarding Goal-Setting Competition Badges Levelling-Up
4
How to Gamify New-hire Orientation
Understand
Audience &
Context
Define
Learning
Objectives
Structure the
Experience
Identify
Resources
Apply
Gamifications
5
Impact Of Gamification on New-Hire
Onboarding
Gamification is a potent tool that can motivate the new hires to absorb the induction material on
their own, thereby enabling transformation to productive and committed employees.
GAMIFICATION
Embedding in the org culture
in an effective manner
Increases network by
fostering team skills
Increases engagement,
commitment and
motivation.
Supports Active learning
for new employee
ONBOARDING
OBJECTIVE
Align new-hire behavior
with organizational goals
S
U
P
P
O
R
T
E
D
B
Y
6
Let’s Play!
• Pretend you are a new hire for Google and you are
in a Orientation Program.
• The purpose of the game is to learn more about
Google’s culture.
8
Instructions
• Each of you has a piece of a puzzle. On each piece there is a
statement about Google.
• If you think this statement is correct, you choose “YES”. If you
think this statement is incorrect, you choose “NO”.
• Follow the hint for the letter you chose.
• Try to find the person who has the card you need to put next to it.
• Work with your classmates to build the puzzle!
9
What the future holds:
Challenges and Success Criteria
11
Challenges
• Game mechanics to motivate positive behavioral change.
• Identifying the correct KPIs and Metrics.
• Defining objectives of gamification.
• Incentives and programs to promote desired behavior.
• Measurement and analysis techniques to be applied once
these programs are live.
• Visibility to key stake holders.
12
13
14
How SAP Saved Senior Management
Time By 70% and Reduced Costs by 60%
15
• SAP regularly hires new employees from college – as a key
part of its talent acquisition strategy.
• SAP was looking for :-
– An online solution to engage pre joiners between the day
of offer and joining
– To excite them about SAP as a prospective employer
16
Overview
Challenge
• Educate and engage new hires even before they join.
• Scalable new hire training program.
• Reduce time and effort spent by senior management on
onboarding
17
• SAP leveraged Mind Tickle to create an engaging online
training platform.
• The platform served to motivate online social interactions.
• Game mechanics, such as badges, leaderboard, points etc.
• The consistency and scalability of the solution provided SAP
team an efficient way to replicate the entire process across
different offices with the click of a button.
18
Solution
• 75% increase in awareness about company and products
• 70% savings in senior management coaching time
• 60% reduction in administration and logistics cost
19
Results
20
Questions…

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Gamification

  • 1. Gamification for new hire orientation Parul Sharma
  • 3. What is Gamification? Gamification is the process of using game concepts and mechanics to engage users and change behavior. 2
  • 4. Pillars of Gamification Gamification is founded in the fundamentals of human psychology and behavioral science, and rests on three primary factors 3 Motivation Ability Triggers
  • 5. Elements of Gamification Real-time Feedback Onboarding Goal-Setting Competition Badges Levelling-Up 4
  • 6. How to Gamify New-hire Orientation Understand Audience & Context Define Learning Objectives Structure the Experience Identify Resources Apply Gamifications 5
  • 7. Impact Of Gamification on New-Hire Onboarding Gamification is a potent tool that can motivate the new hires to absorb the induction material on their own, thereby enabling transformation to productive and committed employees. GAMIFICATION Embedding in the org culture in an effective manner Increases network by fostering team skills Increases engagement, commitment and motivation. Supports Active learning for new employee ONBOARDING OBJECTIVE Align new-hire behavior with organizational goals S U P P O R T E D B Y 6
  • 8. Let’s Play! • Pretend you are a new hire for Google and you are in a Orientation Program. • The purpose of the game is to learn more about Google’s culture. 8
  • 9. Instructions • Each of you has a piece of a puzzle. On each piece there is a statement about Google. • If you think this statement is correct, you choose “YES”. If you think this statement is incorrect, you choose “NO”. • Follow the hint for the letter you chose. • Try to find the person who has the card you need to put next to it. • Work with your classmates to build the puzzle! 9
  • 10.
  • 11. What the future holds: Challenges and Success Criteria 11
  • 12. Challenges • Game mechanics to motivate positive behavioral change. • Identifying the correct KPIs and Metrics. • Defining objectives of gamification. • Incentives and programs to promote desired behavior. • Measurement and analysis techniques to be applied once these programs are live. • Visibility to key stake holders. 12
  • 13. 13
  • 14. 14
  • 15. How SAP Saved Senior Management Time By 70% and Reduced Costs by 60% 15
  • 16. • SAP regularly hires new employees from college – as a key part of its talent acquisition strategy. • SAP was looking for :- – An online solution to engage pre joiners between the day of offer and joining – To excite them about SAP as a prospective employer 16 Overview
  • 17. Challenge • Educate and engage new hires even before they join. • Scalable new hire training program. • Reduce time and effort spent by senior management on onboarding 17
  • 18. • SAP leveraged Mind Tickle to create an engaging online training platform. • The platform served to motivate online social interactions. • Game mechanics, such as badges, leaderboard, points etc. • The consistency and scalability of the solution provided SAP team an efficient way to replicate the entire process across different offices with the click of a button. 18 Solution
  • 19. • 75% increase in awareness about company and products • 70% savings in senior management coaching time • 60% reduction in administration and logistics cost 19 Results