This document provides an overview of how to use LinkedIn for career and job searching purposes. It discusses that LinkedIn has over 225 million users and is a large professional network. The document then gives tips for getting started like completing your profile with a photo, summary, and experience. It also recommends getting recommendations and connections on LinkedIn. Further, it suggests leveraging your LinkedIn network for career growth and finding job opportunities. The document concludes by offering best practices like optimizing your visibility and being found by recruiters through your profile and connections.
4. Who Uses LinkedIn?
3 new members per second
Over 225 million professionals
3 million+ company profiles
Fortune 500 companies represented
1.2 million groups
4.2 billion professional searches
5. How LinkedIn Helps You
Largest professional online network
Create an online presence
LinkedIn = meaningful connections
Research companies
Find job openings,
Connect with professionals & groups
9. The 5 Golden Rules of LinkedIn Profiles
1. Professional photo
2. Descriptive headline
3. Keyword-rich summary
4. Inclusion of volunteer activities, work experience
and interests
5. Recommendations and endorsements
14. Add All Relevant, Professional Connections
Ask:
•Do I know this person in a professional
context?
•Would I be comfortable asking them to
coffee?
•Would I be comfortable helping them?
•Don’t be afraid to click “ignore”.
17. Career Growth and Job Search
1.
2.
3.
4.
5.
Get Noticed: Enhance your online image
Get Connected: Leverage and expand
your network
Learn from role models
Get Inside Access: Maximize Job Seeker
Premium
Get Opportunities: Find and land your
dream job
18. Strong profile headlines
Strong profile headlines
Summary Statement wording
Summary Statement wording
Employers to research
Employers to research
LinkedIn Groups to join
LinkedIn Groups to join
Connections and other role model
Connections and other role mode
24. 5 Best Practices
1.
2.
3.
4.
5.
Be Smart: Implement the “no-brainers”
Be Found: Think like a recruiter
Be Top-of-Mind: Increase your visibility
Be an Insider: Make the most of your
connections
Be Savvy: Overcome specific challenges
25.
26. Action Steps
Step 1: Create a list of target companies
Reach out to a connection
Step 2: Determine specific position(s) to target
Find insiders
Request introductions
Step 3: State your intention
Request info / pitch a sale
Apply for the job(s)!
Step 4: Follow up
27. Possible Challenges
Challenge #1:
“I don’t want my current employer to know I’m job hunting.”
Change your contact settings
Alter your badge settings
Hide your activity broadcasts
Challenge #2
Explaining long-term unemployment
Explaining other gaps
Highlight volunteer work
Challenge #3
Explain your career change in your headline
Explain your career change in your summary
Participate in new LinkedIn Groups
Engage your network
Here is my profile. You will notice that I have used both my given first name and the name I go by, to help others find me when searching for my name. I would highly recommend it. After the webinar, try searching for your name on the internet and you will see what I mean. One of the highest ranked items on your name search will be your LinkedIn profile.
Immediately following my name is my headline. Many people use this as their job title and since it ranks highly in SEO, I recommend that you use the headline to identify who you are in keywords or phrases. If you do this-remember to keep it focused and professional. Remember this is the most professional and business-focused social media website.
Nest to the green arrow, you will find my status update. This is where I inform my connections about what I am doing or working on. While in job search this can be very helpful to job seekers. This is where they can communicate what they are doing in their job search, how they are improving their skills and expertise and anything professional.