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1. 2012 U.S. Army All-American Bowl Score a Touchdown for Reading Program Alamodome, San Antonio, TX Saturday, January 7, 2012 Produced by All American Games, a Sports Marketing Company
2. What is the U.S. Army All-American Bowl? The U.S. Army All-American Bowl is recognized by high school coaches, players, students and fans as the Super Bowl of high school football. The Bowl has expanded in recent years to become the Nation’s preeminent celebration of the tradition of high school football and now includes marching musicians, band instructors, underclassmen athletes, coaches, cheerleaders, dance squads and fans.
3. 2012 Bowl Game Vitals Game Date: Saturday, January 7, 2012 Television Partner: Live on NBC Venue: Alamodome, San Antonio, TX Title Sponsorship: U.S. Army Selection Partner Football: Rivals.com Selection Partner Band: MENC- The National Association for Music Education Game Attendance: 40,000 (estimated) Army Awards Dinner: 1,300+ (estimated), presented by Rotary Television Audience: 2+ million viewers (estimated) Notable Alumni: Adrian Peterson, Mark Sanchez, Tim Tebow, Ndamukong Suh & many others
4. U.S. Army All-American Bowl Score a Touchdown for Reading Program Sponsorship Unique opportunity for a business to support education within the San Antonio community
5. Score a Touchdown for Reading Program The Score a Touchdown for Reading Program was created to encourage education and reading in elementary and middle school students within the San Antonio community. The program is targeted towards schools districts within the the San Antonio area. The U.S Army All-American Bowl (USAAB) and the U.S. Army developed this incentive based program to entice students to read more and score a “touchdown.” Through this program the USAAB is confident it will leave a positive long lasting impression for a sponsor with students, faculty and families in the San Antonio community. 5
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7. 2009 Score a Touchdown for Reading Vitals School Participation: 21 schools Student Participation: 10,000+ students Teacher Participation: 200 teachers School Districts: Southside, Harlandale, Randolph, Northside Total Touchdowns: 1,585 touchdowns scored Total Hours Read: 9,500+ hours read Winning School: Pearce Primary School 7
