UX strategy is about building a motivation to guide UX design efforts for the future. There are 7 important steps of UX Strategy: a vision, UX strategy is essentially based on data, also combines this data with creativity.

1. Hello
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2. Developing A Successful
UX Strategy
@protechman #devfestAnkara

3. Resul Caner
Yıldırım
UX Designer
caner@innovationbox.com
@protechman #devfestAnkara

4. Roadmap
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5. tC
Questions!
Advices
How to?
Introduction
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6. Let’s Start!
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7. @protechman
Introduction
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8. What is User Experience?
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Introduction
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9. UI = UX ?
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Introduction

10. User experience (UX) is how a person feels
when interfacing with a system.
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Introduction

11. @protechman
Introduction

12. @protechman
Introduction

13. Who is
UX Designer?
@protechman
Introduction
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14. “UX designers are primarily concerned with
how the product feels.
The broad responsibility of a UX designer
is to ensure that the product logically flows
from one step to the next.”
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- Lo Min Ming
Introduction
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15. A given design problem has no single right
answer. UX designers explore many
different approaches to solving a specific
user problem.
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Introduction
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16. tC
UI Designer
Interaction Designer
UX Designer
UX Researcher
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Introduction
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17. @protechman
How to?
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18. @protechman
How to?
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There are 7 steps of
Developing a Successful UX Strategy
Vision Business strategy alignment
Market & User Research
Analytics
Content strategy & Interaction model
RoadmapDesign and development

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Vision
How to?

20. Vision is one of the most important part of a
UX Strategy. You would have a great idea.
But if your vision is not worthy your all effort
will be meaningless.
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How to?

21. Business
Strategy
Alignment
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How to?

22. Strategic alignment is an intense hands-on
business redesign process, in which we
align your strategic goals, your business
model and processes, and your company
culture with your key business purpose and
core values.
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Advance Business Consulting
How to?

23. Analytics
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How to?

24. @protechman
Analyse everything you have and you will
have.
Gather all information about your company,
your team, your users etc.
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How to?

25. @protechman #devfestAnkara
Market & User
Research
How to?

26. @protechman
Know your users and competitive to
improve your product in a right way.
If you know your users you can solve your
problems easily.
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How to?

27. @protechman
Make surveys, find some potential users to
make personas.
Personas give you to learn key informations
about your potential users.
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How to?

28. @protechman #devfestAnkara
How to?

29. Content Strategy
Interaction model
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How to?

30. @protechman
You should work with real content not
“Lorem ipsum…”
Make your content plan by thinking your
company culture, target user and your
projects vision
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How to?

31. Design
and
Development
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How to?

32. @protechman
Advices
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33. Think..
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Advices

34. Define your strategy as a team
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Advices

35. Try Agile Methodology
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Advices

36. @protechman #devfestAnkara
Advices
Don't Make Me Think:
A Common Sense Approach to
Web Usability

37. @protechman #devfestAnkara
Advices
High Impact Tools and
Activities for Strategic
Planning: Creative Techniques
for Facilitating Your
Organization's Planning
Process

38. @protechman #devfestAnkara
Advices
Simplified Strategic Planning:
The No-Nonsense Guide for
Busy People Who Want Results
Fast

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Advices
Communicating the User
Experience: A Practical Guide
for Creating Useful UX
Documentation

40. @protechman #devfestAnkara
Advices
Lean UX: Applying Lean
Principles to Improve
User Experience

41. @protechman #devfestAnkara
Advices
UX Myths
UserTesting
UX Matters
UXBooth
Usabilla
Design modo
Google Material Design Guideline
Apple Human User Interface Guideline

42. Resul Caner Yıldırım
UX Designer @ InnovationBox
caner@innovationbox.com
@protechman
Thank You!

43. @protechman #devfestAnkara
Questions?

44. @protechman
The End!
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