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Consumer Snapshot January 2015
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Consumer Snapshot January 2015
1.
www.ProsperDiscovery.com © 2015,
Prosper®www.ProsperDiscovery.com January 2015 Consumer Snapshot
2.
www.ProsperDiscovery.com © 2015,
Prosper®www.ProsperDiscovery.com © 2015, Prosper® sentiment strategy Disclaimer: Prosper Business Development and its affiliated companies (“Prosper”) make no warranties, either expressed or implied, concerning: data gathered or obtained from any source; the present or future methodology employed in producing the statistics; or the data and estimates represent only the opinion of Prosper and reliance thereon and use thereof shall be at the user’s own risk. January 2015 state of the consumer
3.
www.ProsperDiscovery.com © 2015,
Prosper®www.ProsperDiscovery.com © 2015, Prosper® sentiment consumer sentiment confidence continues to rally into the New Year, with half (50.1%) confident or very confident in chances for a strong economy, the highest reading since early 2007 (Feb-07 = 53.2%) very confident/confident in chances for a strong economy {adults 18+} Source: Prosper Insights & Analytics 13 month summary New Year sentiment may be contributing to January’s optimism – February/March will be more telling indicators of consumers’ moods and willingness to spend 43.2% 38.2% 50.1% 30% 35% 40% 45% 50% 55%
4.
www.ProsperDiscovery.com © 2015,
Prosper®www.ProsperDiscovery.com © 2015, Prosper® sentiment confidence bookends pulling out the “funk” that has plagued sentiment since Jan-08, confidence this month is double the recession-era low in Jan-09 (24.7%) and draws even with pre-recession Jan-07 (50.5%)Source: Prosper Insights & Analytics very confident/confident in chances for a strong economy {adults 18+} consumer sentiment confidence continues to rally into the New Year, with half (50.1%) confident or very confident in chances for a strong economy, the highest reading since early 2007 (Feb-07 = 53.2%) 13 month summary New Year sentiment may be contributing to January’s optimism – February/March will be more telling indicators of consumers’ moods and willingness to spend 50.5% 24.7% 50.1% 0% 10% 20% 30% 40% 50% 60%
5.
www.ProsperDiscovery.com © 2015,
Prosper®www.ProsperDiscovery.com © 2015, Prosper® strategy practicality & focus on needs {adults 18+} practical purchases although confidence jumped 3 points m/m, practicality isn’t decreasing in kind enter: the holiday hangover with holiday bills rolling in, focus on necessities lifts more than a point in January to 46.1% however, this month’s reading still points to a more relaxed shopper compared to a year ago, with needs-driven shopping dropping 3+ points y/y Source: Prosper Insights & Analytics 41.8% 39.7% 49.6% 46.1% 30% 35% 40% 45% 50% 55% I have become more practical and realistic in my purchases I focus more on what I NEED rather than what I WANT about two in five (39.7%) cite pragmatic purchase intentions, on par with December, though lowering two points from a year ago
6.
www.ProsperDiscovery.com © 2015,
Prosper®www.ProsperDiscovery.com © 2015, Prosper® state of the consumer optimism rises for economic rebound with consumers in general feeling more confident in the economy, more than a third (37.3%) hold hope for an economic rebound, rising two points y/y Source: Prosper Insights & Analytics do you think the economy will ever rebound to what it was before the recent* economic crisis? {adults 18+} *2010 - 2014: “current” economic crisis 40.8% 35.1% 37.3% 30.3% 31.7% 27.6% 29.0% 33.2% 35.1% 20% 25% 30% 35% 40% 45% Jan-10 Jan-14 Jan-15 Yes No Not sure however, fewer are confident in a rebound compared to Jan-10 (40.8%) worth noting: about one in four (27.6%) indicate they are not holding out for a rebound, a new low
7.
www.ProsperDiscovery.com © 2015,
Prosper®www.ProsperDiscovery.com © 2015, Prosper® state of the consumer optimism rises for economic rebound with consumers in general feeling more confident in the economy, more than a third (37.3%) hold hope for an economic rebound, rising two points y/y Source: Prosper Insights & Analytics do you think the recent* economic crisis will impact your lifestyle over the next 5 years in any of the following ways? (top 5) {adults 18+} *2010 - 2014: “current” economic crisis however, fewer are confident in a rebound compared to Jan-10 (40.8%) worth noting: about one in four (27.6%) indicate they are not holding out for a rebound, a new low 0% 10% 20% 30% 40% 50% 60% I will try to stick to a budget I will consider each purchase more carefully I will be more price conscious when buying clothing and food I will spend less dining out I will not incur a large credit card debt Jan-10 Jan-14 Jan-15 look for cautious consumerism to continue while most top 5 financial “fixes” have eased compared to 2014 and 2010, eight out of 10 indicate that the economy will impact their lifestyle into 2020
8.
www.ProsperDiscovery.com © 2015,
Prosper®www.ProsperDiscovery.com © 2015, Prosper® Pam Goodfellow Consumer Insights Director Prosper Insights & Analytics™ pam@goProsper.com ProsperDiscovery.com thanks visit ______________________ to access: Consumer Snapshot InsightCenter™ PowerPoint Slides …and more ConsumerSnapshot.com
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