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Hashtag 101 - All You Need to Know About Hashtags

Social media today moves at a mind-blowing pace. As soon as we feel like we’ve gotten the hang of one thing, something new flies onto the radar. It’s tough to keep up with it all. For example, it’s likely you’ve heard of hashtags. Suddenly, they’ve become part of our everyday lives, but many of us don’t truly understand how to use them. Never fear! In this #Hashtag 101 infographic, our adorable friend the hashbot has fun teaching exactly what you need to know about optimizing the usage of hashtags for business.

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Hashtag 101 - All You Need to Know About Hashtags

  1. 1. All you need to know about hashtags Presented by
  2. 2. 2 So… what’s the rave about those # symbols all over the internet?
  3. 3. WHAT IS HASHTAG 3 What exactly is hashtag? 1. A symbol used on social networking sites to group comments about particular topics. 2. Hashtags make it easy for people to discuss and exchange ideas throughout social media. hash∙tag /’haSHtag/ noun
  4. 4. #Hashtag today 4 How do you use them? express ideas share experiences DISCUSS topics
  5. 5. 5 How can they help your brand? Create trends 41% of users share personal ideas and feelings. on Search Engines appearance Google, Yahoo! and Bing display #hashtag results. Grow Participation Hashtags can expand the audience of a conference 200% beyond physical attendees! #hashtags benefits
  6. 6. 6 #hashtags benefits Users who claimed they would click on a hashtag to learn more about a brand or product. 41% Brand promotion Respondents who used hashtags primarily for searching or following their favorite brands or topics. 34% A recent Marketingland survey found...
  7. 7. #bashtags 7 conversation unpleasant Well meaning companies found their hashtag campaigns hijacked by teasing and angry customers. Don’t use too many! Tweets with more than two hashtags show a 17% drop in engagement. overload Hashtags Be careful! Hashtags can go wrong.
  8. 8. 8 Now that you know about hashtags, the next step is to use them correctly. Need a hand? Here are some tips!
  9. 9. Hashtag like a pro 9 Think of hashtags as categories/takeaway points. No one wants to read a tweet full of blue, clickable words! Use only one or two hashtags at a time
  10. 10. 10 Hashtags are not inside jokes. Others should be able to use them, too! If your tag cannot be used by someone else to further discuss a particular topic, you’ve gone too specific. Hashtags must be useful and memorable Hashtag like a pro
  11. 11. 11 Repeat your hashtags at the end of blog posts and comments you contribute to partner sites. Eventually when readers see the hashtags often enough, they will investigate. Hype your hashtags! Hashtag like a pro
  12. 12. Here’s a little extra… 12 #tbt, as in Throwback Thursday, is to share photos or crazy fads from back in the day. In 2011 #Egypt became the rallying cry and a way to organize communications around the protests in Egypt. #nowthatcherisdead was mistaken by many as #nowThatCherIsDead indicating the singer Cher had passed – which was later debunked.
  13. 13. Copyright 2014, Propoint, LLC Happy Hashtagging ! About propoint We are a digital creative studio that helps businesses tell stories through amazing visual content. www.propointgraphics.com creative services • presentations • infographics • motion design • microsites • interactive media