Learn how to build a content strategy and how that strategy can be applied to your business to help it grow.

1. How content marketing can help
grow your business
April 26, 2016

2. Introduction
Tim Kelsey, Director of Marketing Services
Scott Pressimone, Senior Marketing Consultant

3. 4 steps to growing your business
Today’s focus

4. First, why content
marketing is important.

5. People trust educational content
“70% of people prefer getting
information from articles instead
of advertisements.”
[Via Custom Content Council]]
Use content to establish your
business as an expert in your
industry.

6. More chances to rank
Every article represents an
opportunity to rank for a wider
variety of keywords, and as you
write more articles that huge
variety of keywords can add up to
a ton of traffic.

7. Content as an SEO and branding strategy
Earn inbound links to your most useful
content and write guest posts to be published
on other industry-relevant websites.

8. Content drives your marketing engine
All of your marketing - from
advertising to email to social
media and SEO - depends on
content. Having a consistent
source of new content will make
all your other marketing efforts
much easier.

9. Poll: Is content part of your
marketing strategy today?

10. Second, what is
content marketing?

11. Content marketing is a strategic
marketing approach focused on
creating and distributing valuable,
relevant, and consistent content to
attract and retain a clearly-defined
audience — and, ultimately, to drive
profitable customer action.
Source: Content Marketing Institute

12. Website Copywriting vs. Content Marketing

13. Types of content
● Blog articles - News, Evergreen, Epic
● Email - Newsletter, Drip, Promotional, Operational
● Ebooks/Whitepapers
● Videos
● Webinars
● Case Studies/Customer Stories

14. Poll: What’s your biggest challenge
with content marketing?

15. Next, how to build
your content strategy.

16. Audit your existing content

17. Map your content to your sales funnel

18. Match topics to your customer's journey
Organized by customer journey:
● Prospects & Leads - How to
solve specific their pain points,
Why your services are needed,
What to expect after becoming
a client
● Customers - How to get more
out of your services, Additional
services that they could benefit
from

19. Decide which areas need improvement

20. Start writing!

21. Don’t have time for a full
content strategy? Start
with blogging instead.

22. Pick one person to be responsible
Although a successful blogging process
typically involved multiple people, it’s
important to pick someone to be in charge of
the process and ultimately responsible for it.

23. Get organized and start planning

24. Write!

25. Get the word out
Develop a content promotion strategy:
● Share multiple times on social media
● Share in a monthly email newsletter
● Reach out to any resources you linked to
in the article and ask them to share
● Find relevant websites that have weekly
or monthly article roundups and share
your article with them

26. Results from our promotion
Results from promoting our Small Business
Owner’s Guide to Getting More Website
Traffic.

27. Thank you!
Tim Kelsey - tim@prontomarketing.com
Scott Pressimone - scott@prontomarketing.com
Schedule a call: www.prontomarketing.com/call-marketing