Promotion strategy of horlicks pgp30098

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The document discusses the promotion strategies of Horlicks and its main competitor Bournvita in the health food drink market in India. It outlines that Horlicks is the leading brand while Bournvita is the closest competitor. The strategies discussed include Horlicks' print ads campaign and promotions like Horlicks Wizkids and Ahaarabhiyan. For Bournvita, it outlines their print ad campaign, banners, Shabash Mom campaign, and Bournvita Quiz Contest promotion.

Marketing

PROMOTION STRATEGY OF
HORLICKS
PROMOTION STRATEGY
SUBMITTED BY
RISHIKA MALIK, PGP30098

Horlicks Promotions- Horlicks Whizkids
https://www.facebook.com/HorlicksWizkids

Horlicks Promotions- Ahaarabhiyan
https://ahaarabhiyan.horlicks.in/

Bournvita Promotions- Bournvita Quiz
Contest
http://www.cadburybournvita.in/indiaplaysbqc/

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