2. about you
What can PromoMadrid
do for you?
Our main mission is to provide the best possible support to
foreign companies wishing to set up and develop their business
in the Madrid Region, as well as to help companies that have
already started operating in the Region.
In order to do so, PromoMadrid offers you full customizable
advice and support during the entire investment process. Our
specialists will accompany you in all matters related to your
project on a strictly confidential basis, and totally free of charge.
We will provide you with precise, practical, and useful information
on all the matters that are of interest to you, and will advise
you in each and every step of your decision-making process.
3. about you
Why the Madrid Region?
Did you know that…
... with a GDP of 273,000 millions of USD in 2010, Madrid is the
economic driving force of Spain, which is the world’s 12th economy?
... Madrid has attracted over 83,120 millions of USD in foreign
companies’ investments during the past 5 years, which represents
68% of the national total?
If you want to know more about the Madrid Region and the opportunities
it offers to expand your business on an international scale, you will
find valuable information in this brochure.
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4. about you
1 Significant regional economy 2 International business center
Foreign companies choose the Madrid Region Madrid, in addition to being Spain’s political and
because its economy is growing, and offers economical capital, is also the financial and
many business opportunities. Furthermore, the business center of the country. Madrid hosts
Region is the leading contributor to the Spanish the largest number of companies in Spain; 1 out
GDP (19.7%). of 5 companies started in the country has
its headquarters in the Madrid Region.
Madrid is a region with a very high purchasing
power, and a GDP per capita 34% higher than This has contributed to Madrid’s power of
the European average, making it an ideal market attraction, as over 5,000 foreign companies
to start new businesses. decided to set up their offices in Madrid so as
to be close to their clients’ decision-making
centers, and benefit from business services
networks, logistics and ICT infrastructures, all
of which enable them to manage their operations
efficiently.
What competitive
advantages does
Madrid offer?
3 Outstanding human capital 4 Geostrategic location
Madrid has highly-qualified, flexible professionals, The Madrid Region boasts an excellent location
and, in comparison with other Western European not only to tackle the Iberian Peninsula market
countries, offers very competitive labor costs. (Spain and Portugal), but also those of Europe,
Our human capital stands out for its education, Near East, North Africa, and Latin America.
training, adaptability, and creativity. Madrid is the gateway to a potential market of
1,300 million inhabitants. Moreover, Madrid is
Our higher education system is made up of a the Latin American companies’ hub in the EU,
large number of universities, postgraduate thus setting it apart from all other regions, as it
schools, professional training centers (public enables these companies to expand their
and private) that ensure companies a constant activities in Europe.
flow of graduates each year. Madrid is home to
the highest concentration of students in Spain, Madrid is at the center of the radial-structured
and one of the largest in Europe. Some of the road and train networks, has the largest cargo
world’s most prestigious business schools airport in Spain, and the 2nd in Europe in terms
like IE Business School, ESADE, and IESE, of capacity (70 million passengers). It also has
among others, have a campus in Madrid. Europe’s number one dry port (in volume), which
connects the capital with the maritime ports of
the Iberian Peninsula.
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5. about you
5 Leadership in innovation 6 Excellence in services, and a strong
industrial base
Madrid leads Spanish R&D investment with
figures above the European average. According The services sector (80% of its GDP) is the most
to Eurostat data, it is the 2nd European region important numbers-wise for the Madrid economy,
in number of employees in high-technology as attested by the fact the Region leads Spain
sectors. Furthermore, the 16 universities present in the number of professionals in this field.
in the Region maintain strong ties with the
corporate and scientific communities. Madrid is renowned for its finance, legal and
business services, as well as for its excellence
The Madrid Region has an excellent network of in services related to the sectors of renewable
sectorial clusters, science and technology parks, energies, life sciences, logistics, aerospace, and
as well as a network of research institutions, all tourism/leisure.
of which contribute in a decisive way to the
Region’s advanced development.
What competitive
advantages does
Madrid offer?
7 Unique quality of life
On top of offering great investment and
professional development opportunities, Madrid
offers an entire world ready to be discovered.
The Region boasts a unique quality of life thanks
to an international education system (both public
and private), a universal healthcare system, and
one of the highest safety rates in Europe.
The Region offers a wide array of cultural
activities, with some of the best art collections
worldwide and several of its municipalities
declared World Heritage Sites. We must also
emphasize the wide variety in gastronomy that
can be enjoyed in the Region and the multiple
leisure alternatives offered.
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6. about you
PromoMadrid helps you to...
Step 1 Complete your preliminary study
Providing you with helpful information for your investment plan:
• Economy, markets and sectors
• Legal, work, and fiscal frameworks
• Operations and business costs
• Available incentives and financial support
Step 2 Find a proper positioning on the market
Identifying the most appropriate options regarding:
• Real estate
• Strategic alliances, mergers and/or acquisitions
• Products and services providers
• Potential clients
We provide you
with the necessary
help and support
in each phase of your
investment project
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7. about you
Step 3 Organize your visit to Madrid
Providing you with both our experience and contacts to help you organize
an agenda, enabling you to visit for example:
• Sites and facilities for your business
• Public institutions, professional and sectorial associations
• Potential local business partners
• Other foreign companies operating in the Region
Step 4 Prepare the implementation or your business
in Madrid
Informing and advising you on:
• The best possible locations
• Grants, incentives, and existing tax credits
• Available financial tools
• Relocation of your employees to Madrid and search of qualified local personnel
• Administrative procedures
Step 5 Expand your business
Continuing to be at your service to help you with possible future expansion
plans after the initial investment:
• Contact with local, regional, and national companies, associations, and
institutions
• Relocation of your offices and/or the expansion of your business within the
Madrid Region
• Incentives and financial tools to facilitate your expansion project
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8. about you
What do
you think?
“Many of the IT initiatives are piloted in Spain before they get deployed
worldwide”
Kanan Balamurugan, Country Operations & Delivery Manager, Tata Consultancy
Services España (INDIA)
“Madrid is the best business hub in Europe for Latin-American companies”
Ricardo Matos, Managing Director, Grupo Modelo Europa, S.A.U. (MEXICO)
“Boeing chose Madrid for its availability of talent and technological
capacity”
Pedro Argüelles, President, Boeing España (USA)
“I haven’t the slightest doubt that without PromoMadrid’s help, the new
Madrid-Dallas route would not have become a reality”
Nieves Rodríguez, Sales Manager Spain & Portugal, American Airlines (USA)
“The services offered by PromoMadrid are customized for the specific
needs of each client…”
Enrique Huertas, Partner, Colin Buchanan and Partners Limited (UK)
“PromoMadrid was instrumental in giving us the information and support
we needed to understand market conditions and the opportunities available.
The service was above any of our expectations and we are grateful for their
support”
Ariel Smilovici, Partner, Oasis Gifts Ltd. (CANADA)
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