Project Travel helps youth travel organizations capture leads and increase enrollments. We launched our fundraising feature in May of 2013, helping young travelers raise more than $30,000. Stay tuned as we unveil the core of our mission in 2014.

1. Investor Presentation
January 2014 | founders@projecttravel.com

2. Our Core
Project Travel helps
youth travel organizations
capture leads &
increase enrollments
@goProjectTravel

3. Our Team
Founders
Jennifer Thomas
Chief Executive Officer
Jacqueline Berkery
Kathryn Weimann
Jen-of-all-trades, hacker & hustler
Michael Pottern
Rob Dube
Business Development Community Engagement
Career since 2005 in finance,
management, operations & technology
Samantha Martin
International Education
Business Advisor
Coolhouse Labs
Your Name
Chief Product Officer
Gilman & Rotary Ambassadorial Scholar
Career since 2006 in education abroad and
international scholarship advisor
Accelerator & Investor
@goProjectTravel
Investor

4. Market Opportunity
Our Customer
40,000+ global youth travel organizations
offering study, intern, work, volunteer, teach, language,
culture, eco, adventure programs and more
to over 187M youth & student travelers annually
Each of their participants represent up to $6,000+ in revenue
Target Market
Available Market
Total Market
$5 B
$31 B
$77 B
Why Now?
37% sector increase in last 10 years & expected to double by 2020
55% of travel program managers desire technology solutions
to improve performance an meet their responsibilities
Government funded initiatives to drastically increase participation by 2020
New marketing methods sought after to improve millennial customer engagement
@goProjectTravel

5. Market Problem
Each year, youth travel organizations
fail to convert 66% of their applicants
into paying customers.
Current solutions are paper-based, out-dated technology or cost prohibitive
causing a lack of communication & information for everyone.
@goProjectTravel

6. Our Solution
Engage ALL the way!
INTEREST
APPLICATION
CONVERSION
$$$
1. Enrollment Forecasting
2. Customer Rewards System
3. Advising, Outreach & Analytics
4. Online Fundraising Tool for Organization Accounts & Participants
@goProjectTravel

7. Traction & Awards
05/13
Single-Feature Beta Launch
07/13
Coolhouse Labs Accelerator
"Project Travel has been an amazing resource and
support for our participants in empowering them
to achieve their goal of educational travel."
Anna Kaycn - Director
Winner of “Chicago Tech Startup Madness” Challenge
$25K Investment
01/14
650+ Users, 34% Active
Named one of “Chicago’s Hottest
Startups” in 2012 & 2013
$30,000+ User transactions
01/14
Working with 60+ organizations
Top 4 Finalist
“Awesome new startup”
Pilot Project with ACIS &
Michigan State University
“The very well-designed site
is easy and
attractive to use”
@goProjectTravel

8. Market Fit / Competition
Feature List Comparison w/ Direct Competition
Recruitment & Retention
Market Analysis
Enrollment Forecasting
Goal Setting & Tracking
Online Fundraising
Unique URL with Branding
Custom Notifications to Travelers
Social Log-in and Integration
*
Connect Alumni with Applicants Portal
Customer Engagement
Traveler Activity Feed
Quick Response Surveys
Geo-Tagged Check-In (Belly for travelers)
Game Mechanics w. Customer Rewards
Social Integration
Engagement Analytics Dashboard
Traveler / Advisor Chat
Productivity
Event Calendar & RSVP Function
Travel Industry Feed
Billing for Program Fees
* Go Abroad is the parent company of Horizons &
FundMyTravel; each act independently
@goProjectTravel
Advising Log/Internal Notes
Submission portals (e.g photo contests)
PROJECT TRAVEL
GO ABROAD*
TERRA DOTTA

9. Business Model: Key Revenue Streams
Revenue Model
1
Monthly subscription fee per user, billed annually
2
Supporter-side transaction fee
Enterprise
$125
$1250
Online
Fundraising
x 100 Clients
x 100 Clients
x 100 Clients
x 1000 individuals
$66K Revenue
$150K Revenue
$1.5M Revenue
$83K Revenue
Professional
$55
@goProjectTravel
International
Educator
%5.5
x 100 groups
$82.5K Revenue

10. Marketing Approach & Strategy
Sales & Distribution Model
Lifetime Value
SaaS platform: purchased & activated online
Clients:
$3,300 - Professional
$7,500 - International Educator
$45,000 - Enterprise
Leverage strategic partnerships with travel industry leaders
Potential customers outreach within our target market
A list of who is Working with Project Travel is available upon request
@goProjectTravel
LEADS
PROSPECTS
CLIENTS
SE
O
Pa
rt
at
eg
ic
Become recognized thought leaders in the travel programs space
Build an army of warm leads through a free trial account & referral incentives
ne
rs
ea
ch
ut
r
O
cc
Tr
ia
lA
ee
Fr
Sales Strategy
Co
nt
en
tD
el
iv
er
y
US focus years 1-3, Global reach years 3-5
St
r
Purchasing decisions typically May - August and October - December
Fundraiser
$83 - Individual
$825 - Group
ou
nt
s
Sales cycle: 1-3 months
Ta
rg
et
ed
Demo request & 1 month free trial available

11. Financial Projections
5 Year Projections
Target Market Capture
US focus years 1-3, Global focus years 3-5
2016 - US %
150,000,000
Clients:
1.73%
Fundraisers:
0.04%
Revenue
Expenses
125,000,000
2017 - Global $
100,000,000
Clients:
Fundraisers:
75,000,000
50,000,000
Acquired
Clients:
Fundraisers:
0.06%
2018 - Global %
25,000,000
0
2.69%
Clients:
Fundraisers:
2014
2015
2016
2017
2018
285
6010
5197
26,894
140,044
1185
1000
25309
127,007
649,280
@goProjectTravel
14.0%
0.32%

12. Exit Strategy
Acquisition
GoAbroad. They are educators creating a tech product.
We are a tech company creating an education product.
Their solutions are silo companies working independently.
Ledra Capital. A focus on higher education and media
technology in the Mediterranean region. They just acquired
Abroad101.com. M&A is part of their growth strategy.
We are strong in verticals they don’t access but are
part of their core mission.
Co-Founder Samantha has personal
relationships with the owners of each.
Financial Buyer
Our excess cash flow will be attractive to
financial buyers seeking to generate a return.
@goProjectTravel

13. Our Ask
Details:
Seed Round: up to $450K
Production 23%
Investment Terms: Convertible Promissory Note
Target Close Date: February 28, 2014
Burn Rate: $27K / month
Runway: 15 months to B/E
Prior Investment: $25K from Coolhouse Labs
Accelerator, 6% equity
@goProjectTravel
$450,000
Salaries 63%
Sales 9%
20% buffer included over costs

14. Thank You
866-720-7572 | www.projecttravel.com | founders@projecttravel.com
@goProjectTravel