Considering creating a new product or re-think of an existing one? Why not increase your chances of success with a design sprint? Design sprints are time-bound prototyping exercises that help your team explore new solutions, test product ideas, and validate your findings—all in a short amount of time.

1. sprint
designctodd@freshtilledsoil.com
#designsprint
@iamctodd

2. Agenda At-a-Glance
10:00am - 11:30am
Welcome
Oh, hai!
Design Sprint
Basic Overview
Team Formation
Understand
Facts & Assumptions
Who/Do
11:45am - 1:15pm
Diverge
Job Stories
Six-up
Storyboard
2:00pm - 3:30pm
Converge
Assumption Table
Sketching
Ritual Dissent
Prototype
Minimum Viable Concept
3:45pm-5:00pm
Validate
User Testing
Retrospective
Reflection

4. For Sale: Socks.
Three. Different Colors.

5. A $5M Idea?

6. A $25M Idea??

7. YOU ARE HERE
YOU WANT TO BE HERE
SOCKS!???
SOCK$$$!!!

8. ..increasing design activity such as
design-related employee training
boosted a company's revenue on
average by 40% more than other
companies over a five-year period.

9. Don't turn it into an education
program. Turn it into a
problem-solving machine.
Cynthia Tripp
GLOBAL DESIGN AT P&G

10. the goal
Feasible
Desirable
Viable
DO PEOPLE WANT IT?
IS IT A BUSINESS?IS IT POSSIBLE?

11. IDEO
XPLANE
CHESKIN
CONIFER
COOPER
FROG
FITCH
MELVILLE
IDEO ED Discovery Interpretation Ideation Experimentation Evolution
STANFORD Empathize Define Ideate Prototype Test

12. Source: gv.com; thoughtbot.com; smashngmagazine.com
Empathize Define Prototype TestIdeate
Discovery Interpretation Experimentation EvolutionIdeation

13. Design Sprint?

14. SCIENTIFIC
METHOD
DESIGN
PROCESS
AGILE
PHILOSOPHY
design
sprint

15. NAMESdesign
sprint

16. design
spike

17. product
discovery

18. discovery
session

19. deep
dive

20. discovery
sprint

21. design
s.w.a.t.

22. Phase 1
Understand
Phase 2
Diverge
Phase 3
Converge
Phase 4
Prototype
Phase 5
Validate
!

23. Define Understand Build TestIdeate
Understand Diverge Prototype ValidateDecide
2013
Unpack Sketch Prototype TestDecide
2015
Understand Diverge Build TestConverge
Empathize Define Prototype TestIdeate
Map Sketch Build TestDecide

24. It’s a tool. Treat it as such.

25. How do you know your product
idea is any good?

28. MAKE
THINGS
PEOPLE
WANT
MAKE
PEOPLE
WANT
THINGS
>

29. 1. Get into group (4 to 5/group)
2. Card#1 [] Hobby of yours
3. Card #2 [] Favorite App
4. Shuffle

30. Post-It #2 []
App
Post-It #1 []
Hobby
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
YOUR NEW PROJECT

31. understand
Get the Background
Introductions
Rules of the Design Sprint
Idea Parking Lot
Review Agenda
Pitch Practice
Research, Competition & Past Work
Get Inspired
Goals & Anti-goals
Assumptions
Define the Problem
Problem Statement
Know the User
Who / Do
Personas
User Journey Map
Wrap-up
Daily Retrospective

32. pitch practice

33. hopes + fears

34. what are you solving for?

35. assumptions: what you
think you know

37. FACT ASSUMPTIONS QUESTIONS
I saw..
I think.. I wonder..I heard..

40. Who? | Do?

42. what’s their journey?

45. PHASE
GOAL GOAL
GOAL
OPP’Y OPP’Y
OPP’Y
PHASE
GOAL GOAL
OPP’Y OPP’Y
PHASE
GOAL GOAL
GOAL
OPP’Y OPP’Y
OPP’Y
PHASE
GOAL
OPP’Y
PHASE
GOAL GOAL
OPP’Y OPP’Y
PHASES
GOALS
OPPORTUNITIES

46. AWARENESS
LEARN
MORE
GET
DETAILS
EDUCATE
PLAN
CONFIRM
ITINERARY
INFORM
SPOUSE
MOBILE
NOTIFICAT
ION
SHARING
PURCHASE
GET
TIX
SAVE
MONEY
IN-APP
PURCH
SAVED
CREDIT
CARD
TRAVEL
ARRIVE
SAFELY
SHARE
INFORM
FRIENDS
SHOW
OFF
SHARE
BUTTON
STRESS
FREE
PHASES
GOALS
OPPORTUNITIES

47. PHASE
GOAL GOAL
GOAL
OPP’Y OPP’Y
OPP’Y
PHASES
GOALS
OPPORTUNITIES

48. what are you solving for?
really

50. Reframe for Insight?

51. THERE’S NO
OPPORTUNITY,
NOBODY IS
WEARING ANY
SHOES!
THERE’S A HUGE
OPPORTUNITY,
NOBODY IS
WEARING ANY
SHOES!

52. diverge
Gear Up
Review Agenda and Rules
Pitch Practice
Background Phase Recap
Job-Stories
Generate Solutions
Mind Map
6-Ups (aka Crazy Eights)
Storyboard
Silent critique
Group critique
Wrap-up
Daily Retrospective

53. JOB STORY
CRAZY EIGHT STORY BOARD

54. AWARENESS
LEARN
MORE
GET
DETAILS
EDUCATE
PLAN
CONFIRM
ITINERARY
INFORM
SPOUSE
MOBILE
NOTIFICAT
ION
SHARING
PURCHASE
GET
TIX
SAVE
MONEY
IN-APP
PURCH
SAVED
CREDIT
CARD
TRAVEL
ARRIVE
SAFELY
SHARE
INFORM
FRIENDS
SHOW
OFF
SHARE
BUTTON
STRESS
FREE
PHASES
GOALS
OPPORTUNITIES
WHEN I FIRST LEAN ABOUT
AN UPCOMING TRIP, I NEED
TO KNOW DETAILS OF
THAT AREA SO THAT I CAN
NAVIGATE SAFELY
JOB STORY
EMOTIONS
:D
:)
:]
:|
:

55. job stories

56. “Job?”

57. When ___SITUATION___ happens,
I want/need __MOTIVATION__ so
that I can __OUTCOME__.

58. JOB STORY
CRAZY EIGHT STORY BOARD

59. AWARENESS
LEARN
MORE
GET
DETAILS
EDUCATE
PLAN
CONFIRM
ITINERARY
INFORM
SPOUSE
MOBILE
NOTIFICAT
ION
SHARING
PURCHASE
GET
TIX
SAVE
MONEY
IN-APP
PURCH
SAVED
CREDIT
CARD
TRAVEL
ARRIVE
SAFELY
SHARE
INFORM
FRIENDS
SHOW
OFF
SHARE
BUTTON
STRESS
FREE
PHASES
GOALS
OPPORTUNITIES
WHEN I FIRST LEAN ABOUT
AN UPCOMING TRIP, I NEED
TO KNOW DETAILS OF
THAT AREA SO THAT I CAN
NAVIGATE SAFELY
JOB STORY
EMOTIONS
:D
:)
:]
:|
:

60. six-ups
crazy-eights

61. 1. Generate 6 (or 8) DIFFERENT
solutions to the job-story
2. One idea in 50 (or 38) seconds
3. DRAW don’t write

63. storyboards

64. 1. Three Post-its per storyboard
2. Think: Beginning-Middle-End
3. Draw on Post-It & Write on Paper

67. converge
Get Started
Describe Converge
Pitch Practice (yes, again!)
Scrutinize Your Work
Recap Background
$100 Test Assumptions Table
Identify Alternative
Prototype
Team Sketching - I
Ritual Dissent
Team Sketching – II
Final Sketch
Wrap-up
Daily Retrospective

68. JOB STORY
CRAZY EIGHT STORY BOARD

69. JOB
STORY
SIX-UP
STORY BOARD ASSUMPTIONS

70. assumption table
$100 Test

71. 1. Each participant gets “$100”
2. Spend the $ on which assumptions
are critical & need validation
3. Rank from high to low
4. Add ‘Test by…’ and ‘Valid if..’ columns

73. Assumption Test by …? Valid if…?Storyboard

74. Assumption Test by …? Valid if…?StoryboardAlternative

78. team sketching

79. 1. One assumption “row” / 3 people
2. Sketch out the prototype to validate
that particular assumption

81. JOB
STORY
SIX-UP
STORY BOARD ASSUMPTIONS

82. prototype
Prototype
Refine Screens
Build it!
Confirm Interviews
Define Pre-roll questions
Define Tasks
Define post-roll questions
Confirm Interviews
Wrap-up
Daily Retrospective

83. Source: Stephanie Houde and Charles Hill - Apple Computer

85. Prototypes
MINIMIM VIABLE CONCEPTS

86. physical prototypes

90. digital prototypes

91. 113
Lo
Hi
Interactive
Fidelity
Hi

95. service prototypes

96. Types or Service Prototype
○ Concept Model
○ Scenario
○ Role-Playing
○ Physical Model

101. test
!
Interviews
#1
#2
#3
#4
#5
#6
Wrap-up
Daily Retrospective
Sprint Retrospective

102. 1. Pre-roll questions
2. Tasks / Interview
3. Post-roll questions

103. be curious as all @&#%

104. Listening 201
○ Open ended questions. Let them describe it, not you!
○ Two ears and one mouth. Use in proportion.
○ It’s not about you. This is not a promotional opportunity.
○ Be interested, not interesting.

106. reflection
!
what worked?
..was validated?
..did you learn?

108. What’s next?

109. }
}
}
DESIGN SPRINT
INTERVALS
AGILE SCRUM
Define
Understand
Build
Test
Ideate
WEEK 1
Refine
Build
Test
WEEK 2
Refine
Build
Test
WEEK 3
Refine
Build
Test
WEEK 4
Refine
Build
Test
WEEK n

110. MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY
Design Sprint
Iteration 1
Iteration 2
Final Week
UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST
ASSUMPTIONS DIVERGE/CONVERGE PROTOTYPE TEST DEBRIEF
ASSUMPTIONS DIVERGE/CONVERGE PROTOTYPE TEST DEBRIEF
ASSUMPTIONS FINAL PROTOTYPE TEST FINAL PREP PRESENT

111. ASSUMPTIONS
PROTOTYPE
TEST
LEARN

114. YOU ARE HEREYOU WERE HERE
YOU WILL GET HERE

115. Life is too short to build
something nobody wants.
Ash Maurya
AUTHOR, RUNNING LEAN

116. ctodd@freshtilledsoil.com
#designsprint
@iamctodd