1. THE BIG QUESTION:
BUILD OR BUY??A Look at Georgia SPF SIG
1

2.  Brief Recap
 Explain the format of today’s webinar (use the
chat feature).
 Speak about the GA SPF priorities and the 8
recipients
 Discuss and show campaign from each
category
 Introduce & interview the panel (UNMUTE the
panel)
 Field questions in the chat.

3. GA SPF SIG Priorities
 Youth Alcohol
Possession & Arrest
 Early Choices
 CAPI
 TLAAP
 DeKalb
Community
PROMISE
 Alcohol Related
Crashes & Fatalities
 LTG
 GATE
 1Bulloch
 Macon Safe
Decisions

4. Built from the ground up:
 CETPA - http://www.youtube.com/watch?v=GD0zccNynv8
 LTG -http://www.youtube.com/watch?v=vi3oGw1YGy8
4
Different Social Marketing
Approaches

5. 5
GATE – Based on Most of Us
1 BULLOCH – Based on Most of Us
Built on Local Data
Built on local data
http://www.youtube.com/watch?v=JRq-A4RZNFA
MSD - http://vimeo.com/26579286

6. • Beyond the Bell/
DCPromise
• Early Choice
• Catoosa Alcohol
Prevention Initiative
6
Bought or Used an
Existing Message
Bought and/or used an existing
campaign
http://www.youtube.com/watch?v=ZhFjAqZE4II

7. Show the media cost
comparison chart