SlideShare ist ein Scribd-Unternehmen logo
1 von 16
Marketing Information System & Marketing Research www.profmanishparihar.blogspot.com
Introduction ,[object Object],[object Object],[object Object]
Functional information systems Marketing information system Manufacturing information system Finance information system Human resource information system Marketing function Manufacturing function Finance function Human resources function Physical system of the firm Functional Information Systems Represent Functional Physical Systems Information resource information system Information Services function
The Marketing Information System (MKIS) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Firm Environ- ment Marketing intelligence Marketing communications Internal marketing information Kotler’s Information Flows
Marketing Information System (MKIS) Definition ,[object Object]
The components of a computerised MKIS Model Bank Data Bank Statistical Bank MKIS Display unit Marketing Manager
The components of a computerised MKIS ,[object Object],[object Object],[object Object],[object Object]
Marketing Intelligence ,[object Object]
 
Marketing Research ,[object Object],[object Object]
The Marketing Research Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Terminology of Marketing Research ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Research Techniques ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
www.profmanishparihar.blogspot.cm ,[object Object]

Weitere ähnliche Inhalte

Was ist angesagt?

Chapter 1 Marketing Management
Chapter 1 Marketing ManagementChapter 1 Marketing Management
Chapter 1 Marketing ManagementPeleZain
 
Principles Of Internet Marketing
Principles Of Internet MarketingPrinciples Of Internet Marketing
Principles Of Internet Marketingkameran
 
Marketing Environment
Marketing EnvironmentMarketing Environment
Marketing Environmentajithsrc
 
Developing Marketing Strategies and Plans / Marketing Management By Kotler K...
Developing Marketing Strategies and Plans / Marketing Management By Kotler K...Developing Marketing Strategies and Plans / Marketing Management By Kotler K...
Developing Marketing Strategies and Plans / Marketing Management By Kotler K...Choudhry Asad
 
Market research ppt @ mba bec doms
Market research ppt @ mba bec domsMarket research ppt @ mba bec doms
Market research ppt @ mba bec domsBabasab Patil
 
Managing Marketing Information
Managing Marketing InformationManaging Marketing Information
Managing Marketing InformationMehmet Cihangir
 
Chapter 4 Conducting Marketing Research and Forecasting Demand
Chapter 4 Conducting Marketing Research and Forecasting DemandChapter 4 Conducting Marketing Research and Forecasting Demand
Chapter 4 Conducting Marketing Research and Forecasting Demanddona_sia
 
Product, Services, and Brands - Building Customer Value - Marketing
Product, Services, and Brands - Building Customer Value - MarketingProduct, Services, and Brands - Building Customer Value - Marketing
Product, Services, and Brands - Building Customer Value - MarketingFaHaD .H. NooR
 
Marketing management-by-philip-kotler-1
Marketing management-by-philip-kotler-1Marketing management-by-philip-kotler-1
Marketing management-by-philip-kotler-1Cibin Mathew
 
Unit 5- Marketing Information System
Unit 5- Marketing Information SystemUnit 5- Marketing Information System
Unit 5- Marketing Information Systemprachimba
 
Introduction to marketing
Introduction to marketingIntroduction to marketing
Introduction to marketingguest3bba0e5
 
Marketing information system
Marketing information systemMarketing information system
Marketing information systemLovely Kumar
 
Principles Of Marketing 1
Principles Of  Marketing 1Principles Of  Marketing 1
Principles Of Marketing 1ali.jibran
 
Project Report on Marketing Information System
Project Report on Marketing Information SystemProject Report on Marketing Information System
Project Report on Marketing Information SystemDevika Rangnekar
 
Chapter 12 Setting Product Strategy By Kotler
Chapter 12   Setting Product Strategy By KotlerChapter 12   Setting Product Strategy By Kotler
Chapter 12 Setting Product Strategy By KotlerNYC1113
 

Was ist angesagt? (20)

Chapter 1 Marketing Management
Chapter 1 Marketing ManagementChapter 1 Marketing Management
Chapter 1 Marketing Management
 
Principles Of Internet Marketing
Principles Of Internet MarketingPrinciples Of Internet Marketing
Principles Of Internet Marketing
 
Marketing Environment
Marketing EnvironmentMarketing Environment
Marketing Environment
 
Introduction to Marketing Research
Introduction to Marketing ResearchIntroduction to Marketing Research
Introduction to Marketing Research
 
Developing Marketing Strategies and Plans / Marketing Management By Kotler K...
Developing Marketing Strategies and Plans / Marketing Management By Kotler K...Developing Marketing Strategies and Plans / Marketing Management By Kotler K...
Developing Marketing Strategies and Plans / Marketing Management By Kotler K...
 
Market Control ppt
Market Control pptMarket Control ppt
Market Control ppt
 
Market research ppt @ mba bec doms
Market research ppt @ mba bec domsMarket research ppt @ mba bec doms
Market research ppt @ mba bec doms
 
Marketing Information System
Marketing Information SystemMarketing Information System
Marketing Information System
 
Managing Marketing Information
Managing Marketing InformationManaging Marketing Information
Managing Marketing Information
 
Marketing Management
Marketing ManagementMarketing Management
Marketing Management
 
Chapter 4 Conducting Marketing Research and Forecasting Demand
Chapter 4 Conducting Marketing Research and Forecasting DemandChapter 4 Conducting Marketing Research and Forecasting Demand
Chapter 4 Conducting Marketing Research and Forecasting Demand
 
Product, Services, and Brands - Building Customer Value - Marketing
Product, Services, and Brands - Building Customer Value - MarketingProduct, Services, and Brands - Building Customer Value - Marketing
Product, Services, and Brands - Building Customer Value - Marketing
 
Marketing management-by-philip-kotler-1
Marketing management-by-philip-kotler-1Marketing management-by-philip-kotler-1
Marketing management-by-philip-kotler-1
 
Unit 5- Marketing Information System
Unit 5- Marketing Information SystemUnit 5- Marketing Information System
Unit 5- Marketing Information System
 
Introduction to marketing
Introduction to marketingIntroduction to marketing
Introduction to marketing
 
Marketing information system
Marketing information systemMarketing information system
Marketing information system
 
Principles Of Marketing 1
Principles Of  Marketing 1Principles Of  Marketing 1
Principles Of Marketing 1
 
Project Report on Marketing Information System
Project Report on Marketing Information SystemProject Report on Marketing Information System
Project Report on Marketing Information System
 
Customer driven marketing strategy
Customer driven marketing strategyCustomer driven marketing strategy
Customer driven marketing strategy
 
Chapter 12 Setting Product Strategy By Kotler
Chapter 12   Setting Product Strategy By KotlerChapter 12   Setting Product Strategy By Kotler
Chapter 12 Setting Product Strategy By Kotler
 

Andere mochten auch

MARKETING INFORMATION SYSTEM
MARKETING INFORMATION SYSTEMMARKETING INFORMATION SYSTEM
MARKETING INFORMATION SYSTEMJAY BHANSALI
 
Starbucks Market Research
Starbucks Market ResearchStarbucks Market Research
Starbucks Market ResearchKatrina D'Esopo
 
Marketing research on_mc_donalds
Marketing research on_mc_donaldsMarketing research on_mc_donalds
Marketing research on_mc_donaldspss_prashant
 
Starbucks Data Analysis
Starbucks Data AnalysisStarbucks Data Analysis
Starbucks Data Analysiscrmowbray
 
Marketing information system and marketing research
Marketing information system and marketing researchMarketing information system and marketing research
Marketing information system and marketing researchSanoob Sidiq
 
Sale Management and Personal Selling
Sale Management and Personal SellingSale Management and Personal Selling
Sale Management and Personal SellingSarfraz Ashraf
 
B2B Marketing - Chapter 3: Marketing Information System
B2B Marketing - Chapter 3: Marketing Information SystemB2B Marketing - Chapter 3: Marketing Information System
B2B Marketing - Chapter 3: Marketing Information SystemCalvin Nguyen
 
KFC Presentation
KFC PresentationKFC Presentation
KFC PresentationAhsan885
 
Smartphone industry samsung market analysis
Smartphone industry samsung market analysisSmartphone industry samsung market analysis
Smartphone industry samsung market analysisTaylor Pickering
 
Management information system of Toyota
Management information system of ToyotaManagement information system of Toyota
Management information system of Toyotathureinohnkyaw
 
Bussiness Marketing Plan On KFC Paksitan
Bussiness Marketing Plan On KFC PaksitanBussiness Marketing Plan On KFC Paksitan
Bussiness Marketing Plan On KFC PaksitanSoban001
 
Starbucks Marketing Research
Starbucks Marketing ResearchStarbucks Marketing Research
Starbucks Marketing Researchcrmowbray
 
Pizza hut Marketing Promotion in Pakistan
Pizza hut Marketing Promotion in PakistanPizza hut Marketing Promotion in Pakistan
Pizza hut Marketing Promotion in PakistanSarfraz Ashraf
 
International marketing research
International marketing   researchInternational marketing   research
International marketing researchgyaanmasti
 
International marketing kfc
International marketing kfcInternational marketing kfc
International marketing kfcAnna Brewer
 
Mis at pizza hut
Mis at pizza hutMis at pizza hut
Mis at pizza hutSwarna Renu
 
Starbucks International Marketing Strategy
Starbucks International Marketing StrategyStarbucks International Marketing Strategy
Starbucks International Marketing StrategyShahzad Khan
 

Andere mochten auch (20)

MARKETING INFORMATION SYSTEM
MARKETING INFORMATION SYSTEMMARKETING INFORMATION SYSTEM
MARKETING INFORMATION SYSTEM
 
Starbucks Market Research
Starbucks Market ResearchStarbucks Market Research
Starbucks Market Research
 
Marketing research on_mc_donalds
Marketing research on_mc_donaldsMarketing research on_mc_donalds
Marketing research on_mc_donalds
 
Starbucks Data Analysis
Starbucks Data AnalysisStarbucks Data Analysis
Starbucks Data Analysis
 
Marketing information system and marketing research
Marketing information system and marketing researchMarketing information system and marketing research
Marketing information system and marketing research
 
KFC Marketing management
KFC Marketing managementKFC Marketing management
KFC Marketing management
 
Sale Management and Personal Selling
Sale Management and Personal SellingSale Management and Personal Selling
Sale Management and Personal Selling
 
B2B Marketing - Chapter 3: Marketing Information System
B2B Marketing - Chapter 3: Marketing Information SystemB2B Marketing - Chapter 3: Marketing Information System
B2B Marketing - Chapter 3: Marketing Information System
 
KFC Presentation
KFC PresentationKFC Presentation
KFC Presentation
 
Smartphone industry samsung market analysis
Smartphone industry samsung market analysisSmartphone industry samsung market analysis
Smartphone industry samsung market analysis
 
Management information system of Toyota
Management information system of ToyotaManagement information system of Toyota
Management information system of Toyota
 
Pizza hut in Pakistan
Pizza hut in PakistanPizza hut in Pakistan
Pizza hut in Pakistan
 
Bussiness Marketing Plan On KFC Paksitan
Bussiness Marketing Plan On KFC PaksitanBussiness Marketing Plan On KFC Paksitan
Bussiness Marketing Plan On KFC Paksitan
 
Starbucks Marketing Research
Starbucks Marketing ResearchStarbucks Marketing Research
Starbucks Marketing Research
 
Pizza hut Marketing Promotion in Pakistan
Pizza hut Marketing Promotion in PakistanPizza hut Marketing Promotion in Pakistan
Pizza hut Marketing Promotion in Pakistan
 
International marketing research
International marketing   researchInternational marketing   research
International marketing research
 
McDonald's information systems
McDonald's information systemsMcDonald's information systems
McDonald's information systems
 
International marketing kfc
International marketing kfcInternational marketing kfc
International marketing kfc
 
Mis at pizza hut
Mis at pizza hutMis at pizza hut
Mis at pizza hut
 
Starbucks International Marketing Strategy
Starbucks International Marketing StrategyStarbucks International Marketing Strategy
Starbucks International Marketing Strategy
 

Ähnlich wie Marketing Information Systems & Research Overview

C.Mkis And Mr 3
C.Mkis And Mr 3C.Mkis And Mr 3
C.Mkis And Mr 3QRCE
 
Information system in marketing333
Information system in marketing333Information system in marketing333
Information system in marketing333ajjup
 
Chapter 3- Marketing Information System.pdf
Chapter 3- Marketing Information System.pdfChapter 3- Marketing Information System.pdf
Chapter 3- Marketing Information System.pdfOshadiVindika
 
Business software packages mkis
Business software packages   mkisBusiness software packages   mkis
Business software packages mkisJoel Briza
 
Bentuk Informasi & Sumber Data Marketing Intelligence _"Training BUSINESS DEV...
Bentuk Informasi & Sumber Data Marketing Intelligence _"Training BUSINESS DEV...Bentuk Informasi & Sumber Data Marketing Intelligence _"Training BUSINESS DEV...
Bentuk Informasi & Sumber Data Marketing Intelligence _"Training BUSINESS DEV...Kanaidi ken
 
Marketing (chapter 4)(1).pptx
Marketing (chapter 4)(1).pptxMarketing (chapter 4)(1).pptx
Marketing (chapter 4)(1).pptxshahnazsharmin2
 
Understanding major functional systems
Understanding major functional systemsUnderstanding major functional systems
Understanding major functional systemsPradnya Saval
 
A Report On Marketing Information System
A Report On Marketing Information SystemA Report On Marketing Information System
A Report On Marketing Information SystemPoonam Bhullar
 
19019495 4-marketing-research-and-information-systems-philip-kotler-and-gary-...
19019495 4-marketing-research-and-information-systems-philip-kotler-and-gary-...19019495 4-marketing-research-and-information-systems-philip-kotler-and-gary-...
19019495 4-marketing-research-and-information-systems-philip-kotler-and-gary-...Sonraj Tawde
 
Marketing management recap unit 1
Marketing management recap unit 1Marketing management recap unit 1
Marketing management recap unit 1viveksangwan007
 

Ähnlich wie Marketing Information Systems & Research Overview (20)

C.Mkis And Mr 3
C.Mkis And Mr 3C.Mkis And Mr 3
C.Mkis And Mr 3
 
C
CC
C
 
mkis and mr tomar ji
mkis and mr  tomar jimkis and mr  tomar ji
mkis and mr tomar ji
 
Mis
MisMis
Mis
 
Information system in marketing333
Information system in marketing333Information system in marketing333
Information system in marketing333
 
Chapter 3- Marketing Information System.pdf
Chapter 3- Marketing Information System.pdfChapter 3- Marketing Information System.pdf
Chapter 3- Marketing Information System.pdf
 
management information system module2
management information system module2management information system module2
management information system module2
 
Business software packages mkis
Business software packages   mkisBusiness software packages   mkis
Business software packages mkis
 
Bentuk Informasi & Sumber Data Marketing Intelligence _"Training BUSINESS DEV...
Bentuk Informasi & Sumber Data Marketing Intelligence _"Training BUSINESS DEV...Bentuk Informasi & Sumber Data Marketing Intelligence _"Training BUSINESS DEV...
Bentuk Informasi & Sumber Data Marketing Intelligence _"Training BUSINESS DEV...
 
Marketing (chapter 4)(1).pptx
Marketing (chapter 4)(1).pptxMarketing (chapter 4)(1).pptx
Marketing (chapter 4)(1).pptx
 
Understanding major functional systems
Understanding major functional systemsUnderstanding major functional systems
Understanding major functional systems
 
Mm6,7,8
Mm6,7,8Mm6,7,8
Mm6,7,8
 
Presentation2
Presentation2Presentation2
Presentation2
 
chp 1.pptx
chp 1.pptxchp 1.pptx
chp 1.pptx
 
A Report On Marketing Information System
A Report On Marketing Information SystemA Report On Marketing Information System
A Report On Marketing Information System
 
4
44
4
 
19019495 4-marketing-research-and-information-systems-philip-kotler-and-gary-...
19019495 4-marketing-research-and-information-systems-philip-kotler-and-gary-...19019495 4-marketing-research-and-information-systems-philip-kotler-and-gary-...
19019495 4-marketing-research-and-information-systems-philip-kotler-and-gary-...
 
Marketing management recap unit 1
Marketing management recap unit 1Marketing management recap unit 1
Marketing management recap unit 1
 
Unit 03_.PPT
Unit 03_.PPTUnit 03_.PPT
Unit 03_.PPT
 
Mis
MisMis
Mis
 

Mehr von Manish Parihar

Course outline industrial marketing v1.0b2
Course outline   industrial marketing v1.0b2Course outline   industrial marketing v1.0b2
Course outline industrial marketing v1.0b2Manish Parihar
 
Course outline brand management v1.0b2
Course outline   brand management v1.0b2Course outline   brand management v1.0b2
Course outline brand management v1.0b2Manish Parihar
 
Proposed structure of pgdm marketing project
Proposed structure of pgdm marketing projectProposed structure of pgdm marketing project
Proposed structure of pgdm marketing projectManish Parihar
 
Contemporary issues in marketing
Contemporary issues in marketingContemporary issues in marketing
Contemporary issues in marketingManish Parihar
 
Integrated marketing communication
Integrated marketing communicationIntegrated marketing communication
Integrated marketing communicationManish Parihar
 
New product development
New product developmentNew product development
New product developmentManish Parihar
 
Segmentation Targeting Positioning
Segmentation Targeting PositioningSegmentation Targeting Positioning
Segmentation Targeting PositioningManish Parihar
 
Corporate communication
Corporate communicationCorporate communication
Corporate communicationManish Parihar
 
The business of communicating values
The business of communicating valuesThe business of communicating values
The business of communicating valuesManish Parihar
 
Corporate communicationsjob
Corporate communicationsjobCorporate communicationsjob
Corporate communicationsjobManish Parihar
 
Ahmedabad Street Art Photo Album 2
Ahmedabad Street Art Photo Album 2Ahmedabad Street Art Photo Album 2
Ahmedabad Street Art Photo Album 2Manish Parihar
 
Research Paper on Social Media
Research Paper on Social MediaResearch Paper on Social Media
Research Paper on Social MediaManish Parihar
 
10 things that i learnt about
10 things that i learnt about10 things that i learnt about
10 things that i learnt aboutManish Parihar
 
Book review The Last Lecture
Book review The Last LectureBook review The Last Lecture
Book review The Last LectureManish Parihar
 
FDI in Indian Retail Industry
FDI in Indian Retail IndustryFDI in Indian Retail Industry
FDI in Indian Retail IndustryManish Parihar
 

Mehr von Manish Parihar (20)

Course outline industrial marketing v1.0b2
Course outline   industrial marketing v1.0b2Course outline   industrial marketing v1.0b2
Course outline industrial marketing v1.0b2
 
Course outline brand management v1.0b2
Course outline   brand management v1.0b2Course outline   brand management v1.0b2
Course outline brand management v1.0b2
 
Proposed structure of pgdm marketing project
Proposed structure of pgdm marketing projectProposed structure of pgdm marketing project
Proposed structure of pgdm marketing project
 
Contemporary issues in marketing
Contemporary issues in marketingContemporary issues in marketing
Contemporary issues in marketing
 
Integrated marketing communication
Integrated marketing communicationIntegrated marketing communication
Integrated marketing communication
 
New product development
New product developmentNew product development
New product development
 
Segmentation Targeting Positioning
Segmentation Targeting PositioningSegmentation Targeting Positioning
Segmentation Targeting Positioning
 
Product life cycle
Product life cycleProduct life cycle
Product life cycle
 
Corporate communication
Corporate communicationCorporate communication
Corporate communication
 
The business of communicating values
The business of communicating valuesThe business of communicating values
The business of communicating values
 
Corporate communicationsjob
Corporate communicationsjobCorporate communicationsjob
Corporate communicationsjob
 
Ahmedabad Street Art Photo Album 2
Ahmedabad Street Art Photo Album 2Ahmedabad Street Art Photo Album 2
Ahmedabad Street Art Photo Album 2
 
Ahmedabad Street Art
Ahmedabad Street ArtAhmedabad Street Art
Ahmedabad Street Art
 
Research Paper on Social Media
Research Paper on Social MediaResearch Paper on Social Media
Research Paper on Social Media
 
10 things that i learnt about
10 things that i learnt about10 things that i learnt about
10 things that i learnt about
 
Book review The Last Lecture
Book review The Last LectureBook review The Last Lecture
Book review The Last Lecture
 
Registration form
Registration formRegistration form
Registration form
 
FDI in Indian Retail Industry
FDI in Indian Retail IndustryFDI in Indian Retail Industry
FDI in Indian Retail Industry
 
Marketing notes
Marketing notesMarketing notes
Marketing notes
 
Introduction to spss
Introduction to spssIntroduction to spss
Introduction to spss
 

Kürzlich hochgeladen

ROLES IN A STAGE PRODUCTION in arts.pptx
ROLES IN A STAGE PRODUCTION in arts.pptxROLES IN A STAGE PRODUCTION in arts.pptx
ROLES IN A STAGE PRODUCTION in arts.pptxVanesaIglesias10
 
DIFFERENT BASKETRY IN THE PHILIPPINES PPT.pptx
DIFFERENT BASKETRY IN THE PHILIPPINES PPT.pptxDIFFERENT BASKETRY IN THE PHILIPPINES PPT.pptx
DIFFERENT BASKETRY IN THE PHILIPPINES PPT.pptxMichelleTuguinay1
 
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdf
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdfInclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdf
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdfTechSoup
 
AUDIENCE THEORY -CULTIVATION THEORY - GERBNER.pptx
AUDIENCE THEORY -CULTIVATION THEORY -  GERBNER.pptxAUDIENCE THEORY -CULTIVATION THEORY -  GERBNER.pptx
AUDIENCE THEORY -CULTIVATION THEORY - GERBNER.pptxiammrhaywood
 
Oppenheimer Film Discussion for Philosophy and Film
Oppenheimer Film Discussion for Philosophy and FilmOppenheimer Film Discussion for Philosophy and Film
Oppenheimer Film Discussion for Philosophy and FilmStan Meyer
 
Incoming and Outgoing Shipments in 3 STEPS Using Odoo 17
Incoming and Outgoing Shipments in 3 STEPS Using Odoo 17Incoming and Outgoing Shipments in 3 STEPS Using Odoo 17
Incoming and Outgoing Shipments in 3 STEPS Using Odoo 17Celine George
 
Virtual-Orientation-on-the-Administration-of-NATG12-NATG6-and-ELLNA.pdf
Virtual-Orientation-on-the-Administration-of-NATG12-NATG6-and-ELLNA.pdfVirtual-Orientation-on-the-Administration-of-NATG12-NATG6-and-ELLNA.pdf
Virtual-Orientation-on-the-Administration-of-NATG12-NATG6-and-ELLNA.pdfErwinPantujan2
 
Student Profile Sample - We help schools to connect the data they have, with ...
Student Profile Sample - We help schools to connect the data they have, with ...Student Profile Sample - We help schools to connect the data they have, with ...
Student Profile Sample - We help schools to connect the data they have, with ...Seán Kennedy
 
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptxMULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptxAnupkumar Sharma
 
Choosing the Right CBSE School A Comprehensive Guide for Parents
Choosing the Right CBSE School A Comprehensive Guide for ParentsChoosing the Right CBSE School A Comprehensive Guide for Parents
Choosing the Right CBSE School A Comprehensive Guide for Parentsnavabharathschool99
 
4.18.24 Movement Legacies, Reflection, and Review.pptx
4.18.24 Movement Legacies, Reflection, and Review.pptx4.18.24 Movement Legacies, Reflection, and Review.pptx
4.18.24 Movement Legacies, Reflection, and Review.pptxmary850239
 
4.16.24 21st Century Movements for Black Lives.pptx
4.16.24 21st Century Movements for Black Lives.pptx4.16.24 21st Century Movements for Black Lives.pptx
4.16.24 21st Century Movements for Black Lives.pptxmary850239
 
week 1 cookery 8 fourth - quarter .pptx
week 1 cookery 8  fourth  -  quarter .pptxweek 1 cookery 8  fourth  -  quarter .pptx
week 1 cookery 8 fourth - quarter .pptxJonalynLegaspi2
 
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)lakshayb543
 
Textual Evidence in Reading and Writing of SHS
Textual Evidence in Reading and Writing of SHSTextual Evidence in Reading and Writing of SHS
Textual Evidence in Reading and Writing of SHSMae Pangan
 
Grade 9 Quarter 4 Dll Grade 9 Quarter 4 DLL.pdf
Grade 9 Quarter 4 Dll Grade 9 Quarter 4 DLL.pdfGrade 9 Quarter 4 Dll Grade 9 Quarter 4 DLL.pdf
Grade 9 Quarter 4 Dll Grade 9 Quarter 4 DLL.pdfJemuel Francisco
 
Expanded definition: technical and operational
Expanded definition: technical and operationalExpanded definition: technical and operational
Expanded definition: technical and operationalssuser3e220a
 
How to Add Barcode on PDF Report in Odoo 17
How to Add Barcode on PDF Report in Odoo 17How to Add Barcode on PDF Report in Odoo 17
How to Add Barcode on PDF Report in Odoo 17Celine George
 

Kürzlich hochgeladen (20)

ROLES IN A STAGE PRODUCTION in arts.pptx
ROLES IN A STAGE PRODUCTION in arts.pptxROLES IN A STAGE PRODUCTION in arts.pptx
ROLES IN A STAGE PRODUCTION in arts.pptx
 
DIFFERENT BASKETRY IN THE PHILIPPINES PPT.pptx
DIFFERENT BASKETRY IN THE PHILIPPINES PPT.pptxDIFFERENT BASKETRY IN THE PHILIPPINES PPT.pptx
DIFFERENT BASKETRY IN THE PHILIPPINES PPT.pptx
 
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdf
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdfInclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdf
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdf
 
AUDIENCE THEORY -CULTIVATION THEORY - GERBNER.pptx
AUDIENCE THEORY -CULTIVATION THEORY -  GERBNER.pptxAUDIENCE THEORY -CULTIVATION THEORY -  GERBNER.pptx
AUDIENCE THEORY -CULTIVATION THEORY - GERBNER.pptx
 
Oppenheimer Film Discussion for Philosophy and Film
Oppenheimer Film Discussion for Philosophy and FilmOppenheimer Film Discussion for Philosophy and Film
Oppenheimer Film Discussion for Philosophy and Film
 
Incoming and Outgoing Shipments in 3 STEPS Using Odoo 17
Incoming and Outgoing Shipments in 3 STEPS Using Odoo 17Incoming and Outgoing Shipments in 3 STEPS Using Odoo 17
Incoming and Outgoing Shipments in 3 STEPS Using Odoo 17
 
Virtual-Orientation-on-the-Administration-of-NATG12-NATG6-and-ELLNA.pdf
Virtual-Orientation-on-the-Administration-of-NATG12-NATG6-and-ELLNA.pdfVirtual-Orientation-on-the-Administration-of-NATG12-NATG6-and-ELLNA.pdf
Virtual-Orientation-on-the-Administration-of-NATG12-NATG6-and-ELLNA.pdf
 
Student Profile Sample - We help schools to connect the data they have, with ...
Student Profile Sample - We help schools to connect the data they have, with ...Student Profile Sample - We help schools to connect the data they have, with ...
Student Profile Sample - We help schools to connect the data they have, with ...
 
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptxMULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
 
FINALS_OF_LEFT_ON_C'N_EL_DORADO_2024.pptx
FINALS_OF_LEFT_ON_C'N_EL_DORADO_2024.pptxFINALS_OF_LEFT_ON_C'N_EL_DORADO_2024.pptx
FINALS_OF_LEFT_ON_C'N_EL_DORADO_2024.pptx
 
Choosing the Right CBSE School A Comprehensive Guide for Parents
Choosing the Right CBSE School A Comprehensive Guide for ParentsChoosing the Right CBSE School A Comprehensive Guide for Parents
Choosing the Right CBSE School A Comprehensive Guide for Parents
 
4.18.24 Movement Legacies, Reflection, and Review.pptx
4.18.24 Movement Legacies, Reflection, and Review.pptx4.18.24 Movement Legacies, Reflection, and Review.pptx
4.18.24 Movement Legacies, Reflection, and Review.pptx
 
INCLUSIVE EDUCATION PRACTICES FOR TEACHERS AND TRAINERS.pptx
INCLUSIVE EDUCATION PRACTICES FOR TEACHERS AND TRAINERS.pptxINCLUSIVE EDUCATION PRACTICES FOR TEACHERS AND TRAINERS.pptx
INCLUSIVE EDUCATION PRACTICES FOR TEACHERS AND TRAINERS.pptx
 
4.16.24 21st Century Movements for Black Lives.pptx
4.16.24 21st Century Movements for Black Lives.pptx4.16.24 21st Century Movements for Black Lives.pptx
4.16.24 21st Century Movements for Black Lives.pptx
 
week 1 cookery 8 fourth - quarter .pptx
week 1 cookery 8  fourth  -  quarter .pptxweek 1 cookery 8  fourth  -  quarter .pptx
week 1 cookery 8 fourth - quarter .pptx
 
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)
 
Textual Evidence in Reading and Writing of SHS
Textual Evidence in Reading and Writing of SHSTextual Evidence in Reading and Writing of SHS
Textual Evidence in Reading and Writing of SHS
 
Grade 9 Quarter 4 Dll Grade 9 Quarter 4 DLL.pdf
Grade 9 Quarter 4 Dll Grade 9 Quarter 4 DLL.pdfGrade 9 Quarter 4 Dll Grade 9 Quarter 4 DLL.pdf
Grade 9 Quarter 4 Dll Grade 9 Quarter 4 DLL.pdf
 
Expanded definition: technical and operational
Expanded definition: technical and operationalExpanded definition: technical and operational
Expanded definition: technical and operational
 
How to Add Barcode on PDF Report in Odoo 17
How to Add Barcode on PDF Report in Odoo 17How to Add Barcode on PDF Report in Odoo 17
How to Add Barcode on PDF Report in Odoo 17
 

Marketing Information Systems & Research Overview

  • 1. Marketing Information System & Marketing Research www.profmanishparihar.blogspot.com
  • 2.
  • 3. Functional information systems Marketing information system Manufacturing information system Finance information system Human resource information system Marketing function Manufacturing function Finance function Human resources function Physical system of the firm Functional Information Systems Represent Functional Physical Systems Information resource information system Information Services function
  • 4.
  • 5. Firm Environ- ment Marketing intelligence Marketing communications Internal marketing information Kotler’s Information Flows
  • 6.
  • 7. The components of a computerised MKIS Model Bank Data Bank Statistical Bank MKIS Display unit Marketing Manager
  • 8.
  • 9.
  • 10.  
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.

Hinweis der Redaktion

  1. 2
  2. 3
  3. 5
  4. 6
  5. 7