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Understanding Marketing
Management
What are the Tasks
Necessaryfor
Successful Marketing
Management?
5
Developing Market
The first task companies facing is to identify its potential long-run
opportunities, given its market experience and core competencies
Strategies & Plans
Connecting with Customers
…understanding the
strengths
weakness
&
Delivering Value
A company also determine how to
properly deliver to the target market the
value embodied in its products and services.
Creating long term growth
Based on its product positioning, a company
must initiate new-product development, testing,
and launching as part of its long-term view
Marketing Management
Tasks
1.Strategies & Plans
2.Connecting with Customers
3.Building Strong Brands
4.Delivering Value
5.Creating Long term Growth
Understanding marketing management management-tasks
Sameer Mathur
Indian Institute of Management
Lucknow
Marketing Professor 2013 -
Marketing Professor
2009 -2013
Ph.D & M.s (Marketing) 2003 - 2009
Amit Pandey
Indian Institute of Technology
Kharagpur
(Internship)

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