2. What are the Tasks
Necessaryfor
Successful Marketing
Management?
5
3. Developing Market
The first task companies facing is to identify its potential long-run
opportunities, given its market experience and core competencies
Strategies & Plans
6. Delivering Value
A company also determine how to
properly deliver to the target market the
value embodied in its products and services.
7. Creating long term growth
Based on its product positioning, a company
must initiate new-product development, testing,
and launching as part of its long-term view
10. Sameer Mathur
Indian Institute of Management
Lucknow
Marketing Professor 2013 -
Marketing Professor
2009 -2013
Ph.D & M.s (Marketing) 2003 - 2009
Amit Pandey
Indian Institute of Technology
Kharagpur
(Internship)