1. Mahindra & Mahindra exploring the Launch of a small SUV in India
Present affiliation of Authors
Dr. Atish Chattopadhyay, Professor of Marketing, SPJIMR, India, email: atishc@spjimr.org
Nitin Shrotri, Mahindta & Mahindra Ltd, email: nitinshrotri1@gmail.com
M&M is market leader in utility vehicle segment with a market share of 65%.There is huge market potential
(where competition has already entered into) for small Sports Utility Vehicle (Premier Automobiles’ Rio &
International Cars & Motors Ltd’s Rhino) /small cars (Tata Motors’ Nano). M&M presently does not have
presence in small SUV market. There is no product being offered by M&M in small car or small SUV segment
as of now & hence there is a gap in product portfolio. Is M&M in a position to tap the potential for small
SUV market in India?
Background of Automotive Industry in India - Passenger Segment:
With increasing number of introduction of new models along with the entry of global players, attracted by
the size and growth of India's car market competition has intensified in the small cars segment. Cost
pressure is mounting on small car manufacturers as they attempt to maintain market share through
frequent model introductions, in response to the competition. To maintain the margins, it is believed that
small car manufacturers would need to increase sales volumes per model rather than introduce more
models in the segment, which will diminish the benefits of scale efficiency.
The level of competition in India's small car market, particularly the A2 segment, has increased significantly
as its size and growth potential has attracted several global car manufacturers. Entry of new global players
or models is expected to continue over the medium term further intensifying the competition in this
segment (Exhibit B).
The A2 segment is expected to grow 11-13 per cent in 2010-11 compared with that of 10-12 percent for the
industry as a whole (excluding sales volumes of Tata Nano). However, sales volumes per model in the A2
segment will decline in 2010-11 as there have been a number of model introductions. Sales volumes per
model have been declining in the segment since the third quarter of 2006-07, although the total sales
volumes have increased (Exhibits C & D).
While the introduction of several models over the past few years has enabled car manufacturers to increase
sales volumes, their costs have increased significantly impacting their profitability. The higher costs are
primarily due to:
• Increase in product development costs
• Higher marketing and selling cost per unit of sales
• Additional value added features (such as power windows, high-end music systems), without a
commensurate increase in realisations.
It is estimated that the introduction of car models over the years has significantly increased car
manufacturers’ product development/royalty expenditure and marketing and selling expenses per unit of
sales. For instance, selling expenses per unit of sales have increased at 11 per cent CAGR over the past four
years up to 2008-09. This indicates car manufacturers are under greater pressure to attract and retain
customers in order to maintain market share. The estimate is based on a study of the number of car models
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2. launched and costs per unit of sales (product development, and marketing and selling expenses) for a
leading car manufacturer over the past few years (Exhibit E).
The competition intensity has prompted players to offer more value added features (such as power
windows, high-end music systems). However, the average realisation (adjusted for inflation) has declined 32
percent over the past five years up to 2009-10 (Exhibit F). It is believed that small car manufacturers would
need to increase sales volumes per model rather than introduce more models in the A2 segment, which will
diminish the benefits of scale efficiency.
Company Background: Mahindra & Mahindra:
Mahindra embarked on its journey in 1945 by assembling the Willys Jeep in India and is now a US $6.3
billion Indian multinational. It employs over 1,00,000 people across the globe and enjoys a leadership
position in utility vehicles, tractors and information technology, with a significant and growing presence in
financial services, tourism, infrastructure development, trade and logistics. The Mahindra Group today is an
embodiment of global excellence and enjoys a strong corporate brand image.
Mahindra is the only Indian company among the top tractor brands in the world and has made an entry in
the two-wheeler segment, which is expected to see the company emerge as a full-range player with a
presence in almost every segment of the automobile industry.
The Mahindra Group expanded its IT portfolio when Tech Mahindra acquired the leading global business
and information technology services company, Satyam Computer Services. The company is now known as
Mahindra Satyam.
Mahindra's Farm Equipment Sector is the recipient of the Japan Quality Medal, the only tractor company
worldwide to be bestowed this honor. It also holds the distinction of being the only tractor company
worldwide to win the Deming Prize. The US based Reputation Institute ranked Mahindra among the top 10
Indian companies in its Global 200: The World's Best Corporate Reputations list.
Mahindra is also one of the few Indian companies to receive an A+ GRI checked rating for its first
Sustainability Report for the year 2007-08 and has also received the A+ GRI rating for the year 2008- 09.
The Gross Revenues and other income of Mahindra & Mahindra Ltd. during the year ended 31st March 2010
is ` 20595.5 crores as against ` 14983.4 crores in the previous year – a growth of 37.5%. The Net Profit from
ordinary activities before tax for the current year is ` 2846.8 crores as against ` 1036.5 crores in the previous
year – a growth of 174.7%. After providing for tax the same is ` 2087.8 crores against ` 836.8 crores in the
previous year - a growth of 150%.
Mahindra & Mahindra is industry leader in utility vehicle (UV) segment (Sports, Pick up & Multi Purpose
vehicles).It holds 65% share in utility vehicle market. Mahindra & Mahindra Auto Sector’s product portfolio
& markets/segments are as below:
a) Commercial Transport:
Pick Ups -3 & 4 wheeler (MaXX Maxi Truck, Bolero Pik Ups, Scorpio Getaway, Bolero MaXXi Truck)-used for
short/medium distance transport of goods. Heavy & Medium trucks are in the process of development.
b) Passenger Transport:
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3. a. Jeeps (Commander, Major)
b. Sports Pick Ups (SUV) (Bolero, Scorpio)
c. Multipurpose vehicle (MPV) (Xylo)
d. Car (Logan)
e. 3 wheeler/Auto Rickshaw (Alfa Passenger)
Competitive Scenario:
The small car & SUV market has emerged as the most attractive one over the last 5 years on account of low
buying & running/ maintenance costs, congested traffic conditions, parking space constraints, small /nuclear
families. On the other hand there is a challenge of meeting the customer expectations and dealing with
competitive pressure in terms of product cost, features and performance. For classification of vehicles in this
segment refer to Exhibit 15.
In the current scenario, many Indian as well as Foreign OEMs (local like Tata Motors Limited, Bajaj Auto
Limited, ICML, Premier Auto Limited & international like Toyota, Ford etc) are focusing on the small car/SUV
segment which is reflected through products introductions like Tata Nano, Bajaj Auto-Renault-Nissan’s Ultra
Low Cost car, Ford Figo, General Motors’ Beat, Sonalika Rhino, and Premier Auto’s Rio and so on.
According to experts, the critical success factors in the segment are:
1. Product Pricing
2. Time to market
3. Capacity ramp up
4. Distribution
5. Product features & performance
Product Offerings -Cars and SUV (Exhibits 3, 4, 5)
Luxury SUV:
1. Toyota Fortuner
2. Volvo XC90
3. BMW X5 series
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4. Middle level SUV:
1. Sumo Grande MkII
2. New Scorpio
3. New Bolero
Small SUV:
1. ICML Rhino
2. Premier Rio
Small Cars:
1. Tata Nano
2. Ultra low cost (ULC) car (By Bajaj Auto Limited in alliance with Renault-Nissan)
Recent Developments:
With the entry of global auto majors such as Volkswagen, Toyota and Honda in the domestic compact car
segment, it is anticipated competitive intensity will increase for market the leader Maruti Suzuki (over the
medium term. Most of the new launches would be positioned in the premium range of the A2 segment, with
reasonable levels of localization initially - VW Polo at 50% and Toyota Etios at 65-70%. Other models to hit
the market this year include the Ford Figo, GM Beat and the Nissan Micra. While most new launches would
be pegged against the mid and premium end of Maruti's A2 segment, ramp-up in Nano volumes from mid-
CY10, and launch of the Nano diesel in CY11, could impact Maruti Alto's dominance in the lower A2 segment
that has a current run-rate of ~18,000 units (Exhibit 1).
Opportunity Analysis
a) Potential Customer Segment
The potential customer segment identified was based on:
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5. 1) Price band - The customer of B2 segment car who wishes to buy a car/SUV at a price band of `
4~4.5 lacs (Exhibit 2)
2) Customer profile - The customer profile is the one of a power seeker-who wishes to
demonstrate his authority/power (Exhibit 16).
3) The possible ‘Target Group’ definition is shown below:
a) Age - <35 yrs (if older at least Young at heart)
b) Income bracket - Middle class with income of ` 25000 to ` 40000 per month
c) Educational attainment – At least graduate or pursuing graduation
d) Ownerships - Using a 2-wheeler or a bigger car/SUV & looking for an additional/alternate
vehicle
e) Location – Urban (Including rural affluent with Urban mindset)
f) Employment
– Salaried as their primary vehicle
– Small businessmen buying as additional/alternate vehicle (For 2W or large 4W/SUV)
g) Economic status- Sec A & B
b) Competition Analysis (Exhibits 17, 18 & 19):
The current offerings analyzed are:
1. Premier Rio
2. ICML Rhino
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6. 3. Ford Fusion
Additionally small cars (B segment) are also analyzed assumption being the small customer will shift to small
SUV & would like to have similar or better features than a small car.
The purpose of competition analysis & benchmarking is to analyze the current offering to customer,
understanding the best & worst in class offerings in terms of features & technical specifications & further to
set the technical targets for proposed product offering.
c) Process of New Product Introduction at M&M (Refer Exhibit 7)
Market Research- Process (Refer Exhibit 11):
i. Conduct Market research/QFD for understanding opportunity (segmentation),
demand & growth potential & competition [3] [4]
ii. Understand customer needs, pains & values (targeting) [3][4]
iii. Based on competition & customer needs identify the gaps in current offerings &
create multiple concepts of proposed product
iv. Offer the concepts to potential customers to analyze the alignment between what is
required by customers & what is offered to each customer
v. Select single concept based on above exercise (positioning) [3][4] & decide product
attribute leadership strategy (PALS) (which product attribute are leaders, which are
among leaders & which are competitive)
vi. Develop subjective functional image (FI) targets based on jury & proposed concept
evaluation
vii. Detail the technical specifications based on PALS, FI & benchmarking & feasibility
through simulation exercises
The new product development process usually followed in the auto industry is illustrated in
Exhibit 6. The general new product development process followed by automotive industry is
based on gateway / stages with project phases (Exhibit 9) viz.
• Initiation
• Planning
• Execution
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7. • Monitoring & Control
• Closure
At M&M Product Development, the process followed is in line with what Auto industry follows-stage gate
process (Exhibit 10). The project life cycle goes through 12 gateways to ensure product & process validation
through different levels of prototypes. All the 9 knowledge areas of project management are taken care of
to make the project fully process compliant (Exhibit 10). Both the product & project life cycle concept are
integrated in M&M through the new product development system (Exhibit 8).
Over the last few years the sales of B1 class cars is on a high growth pattern (exhibits 12 to 14) and many
competitors are entering fast into this segment. However, there are both advantages and disadvantages of
entering this segment:
Advantages of Entering this Segment:
1. Many consumers find the pricing of compact SUVs attractive. For the most part, these vehicles are priced
affordably compared with larger SUVs.
2. Another reason consumers like compact SUVs is their fuel-thrifty nature when compared to larger SUVs.
Buyers can find many models in this segment with 4-cylinder engines, which generally provide higher
gasoline mileage per gallon of fuel than do bigger SUVs with larger engines.
3. Many buyers also prefer small SUVs because these vehicles tend to position drivers higher off the road
than they are in regular cars but typically not so high that they have to struggle to climb aboard. Drivers like
the better visibility—over and around traffic—that comes with this higher ride height.
4. Smaller SUVs often have more nimble handling than do bigger SUVs
5. Customers feel to be in a commanding position when they buy SUV compared to small car
Disadvantages of Entering this Segment:
1. Generally, consumers can't be expected expect to tow as much behind small SUVs as they might with
larger sport utilities that have larger engines.
2. Smaller SUVs also can't carry as much cargo. Generally, room behind the front seats for cargo ranges up to
72 cubic feet or so in compact SUVs. Large sport utilities offer more storage space. Maximum payload also is
greater in the bigger SUVs.
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8. 3. Even though compact SUVs can be more fuel-efficient than their larger cousins, these SUVs typically are
not as fuel-thrifty as some other vehicles, such as five-passenger, compact sedans.
Should M&M get into this segment? If yes, how should they get into it? What strategy do you suggest to
M&M?
Budget Estimation:
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9. Head Details Capital Revenue
(` Lacs) (` Lacs)
(With Taxes) (With taxes)
Design & development Vehicle Capitalization (200 veh. x 2000 0
` 5 lacs per vehicle)
Test Equipments 2000 0
Testing charges 0 2000
Consultancy 0 5000
Training & traveling 0 200
Vendor Development Hard Tooling 10000 0
Parts Validation 0 2000
Soft Tooling 0 4000
Transportation 0 1000
Dies, Tools-Body, Vehicle Assembly, 50000 0
Manufacturing Logistics
Common Facilities - Paint, Press 40000 0
Shop, Civil, Mechanical & Electrical
and Plan Infrastructure
Utilities 10000 0
Capital Revenue
(` Lacs) (` Lacs)
(With Taxes) (With taxes)
Total 114000 14200
Contingency 5% on 6000 439
Capex
Gross 120000 14639
a. Whether M&M should get i
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10. Exhibits
Exhibit A: SUV Segment & Product Offerings:
Exhibit B:
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11. Exhibit C:
Exhibit D:
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12. Exhibit E:
Exhibit F:
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13. Exhibit 1:Market Trends: Launches in the compact car segment
Estimated price Proposed launch Capacity
Company/Model (INR) date Major models impacted (nos.)
Ford Figo 450000~550000 Early 2010 Ritz, Swift, i10 100,000
Estilo , Wagon-R,A-Star,
GM Beat 340000~430000 Jan-2010 Santro 140000
VW-Polo 500000 Mar-2010 Ritz, Swift, i10,Punto 110000
Toyota-Etios 500000~550000 Oct-2010 Ritz, Swift, i20 70000
Honda-Concept
Car 550000~600000 Jan-2011 Ritz, Swift, i20 100,000
Nissan-Micra 450000~550000 May-2010 Swift,Ritz,i10 200000
Source: Ambit Capital Research, Media Reports, Company Websites
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14. Exhibit 4: Models seriously considered by Entry Compact:
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15. Exhibit 5: Small Cars vs. UV’s:
Source: M&M internal data for portfolio analysis
Exhibit 6: Process for new product development followed in automotive industry:
In automotive industry the process followed for new product development is a stage gate process as
mentioned below: [2]
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16. Exhibit 7: Process for new product development followed in M&M (Source-M&M internal data):
Exhibit 8: Product & Project Life Cycle:
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17. Exhibit 9: Process Groups-Project Management:
Source: Project Management Body of Knowledge
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18. Exhibit 10: 9 Knowledge Areas of Project Management:
Source: Project Management Body of Knowledge
Exhibit 11: QFD Methodology:
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19. Source: M&M internal process for market research
Sales data for SUV & Small Car segments for period from April 2009 to Dec 2009
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20. Exhibit 12: SUV:
% Market Share (Within
Product Segment F10(3 quarters) SUV segment)
Semi Luxury Sports Utility Vehicle 132509 80%
Luxury Sports Utility Vehicle 33755 20%
Total SUV 166264
Exhibit 13: Cars:
Product Segment F10(3 quarters) % Market Share
A Class Cars 93258 8%
B Class Cars 798573 71%
C Class Cars 197989 18%
D Class Cars 24441 2%
E/F Class Cars 7264 1%
Passenger Car total market (A+B+C+D) 1121525 100%
Exhibit 14:B1 Class-Small Car
(Price Bracket-2~4.5lacs)
F10(3 % Market Share in B % Market Share in Car
Product Segment quarters) Class Segment
B1 Class-Small Car (Price Bracket-2~4.5
lacs) 623392 78% 56%
B2 Class Car 175157 22% 16%
B3 Class Car 24 0% 0%
B Class Cars Total 798573 100% 71%
Source: M&M internal data for automotive industry sales
Exhibit 15:
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21. Source: M&M internal process for market research
Exhibit 16: Target Customer Segment:
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22. Source: M&M internal process for market research
Exhibit 17: Data analysis; Results & Interpretation: Competition Analysis, Benchmarking:
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23. 1. Premier Automobile’s Rio-Small SUV: ( Link: http://www.premierrio.com/ )
a. Technical Specifications:
DIMENSIONS
Overall Length 3900 mm
Overall Width 1555 mm
Overall Height 1670 mm
Wheelbase 2420 mm
Turning Circle Radius 4.7 mm
Ground Clearance 195 mm
ENGINE Diesel
No. of Cylinders 4
Engine cc 1489 cc
Max Power 64.8 ps@4000 rpm
Emission BSIII
Maximum Output 47.6 kW @ 4000 rpm
Air Charging Systems Fixed geometry turbo charger
CAPACITY
GVW (kgs) 1530
Seating 5
Fuel Tank Capacity (ltrs.) 46
WEIGHTS
Kerb Weight 1145 Kgs.
TRANSMISSION 5 speed manual
BRAKES
Front Disc
Rear Drum
TYRES 205 / 70 R15
SUSPENSION
Front McPherson strut & coil spring
Rear 5 rods system
b. Price: (EX Price In New Delhi)
i. Premier Rio EX – Rs 5,25,000
ii. Premier Rio DX – Rs 5,50,000
iii. Premier Rio LX – Rs 5,95,000
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24. c. Features:
d. Product:
Specifications
•
2. ICML Rhino: (Link: http://www.carwale.com/research/firstdrives/icmlrhinos2/default.aspx)
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25. a. Technical Specifications:
Engine:2000cc, 4-cylinder, inline four turbocharged intercooled
Bore x Stroke: 84 x 90 mm
Compression Ratio: 21:01
Max Power: 75 PS @ 4200rpm
Max Torque: 152Nm @ 2500rpm
Transmission: Five-speed manual
Suspension: Independent double wishbone (Front), Semi Elliptical Leaf Spring (Rear)
Tyres: 205/65 R15
LxWxH: 4440x1645x1885mm
Ground Clearance: 170mm
Min Turning Radius: 5.6m
Kerb Weight: 1603 kgs
Fuel Tank Capacity: 50 litres
Price (as tested, OTR Punjab): Rs 5,90,000
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26. b. Features:
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27. c. Product:
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28. 3. Ford Fusion: 1.4 TDCi (Price: ` 676657 Ex Show Room Mumbai):
Dimensions and Weights
Overall Length 3989 (mm)
Overall Width 1720 (mm)
Overall Height 1529 (mm)
Wheel Base 2486 (mm)
Ground Clearance 198 (mm)
Front Track 1484 (mm)
Rear Track 1444 (mm)
Front Headroom 900 (mm)
Front Legroom 1188 (mm)
Rear Legroom 866 (mm)
Rear Shoulder -
Boot Space 337 (liter)
Gross Vehicle -
Kerb Weight 1180 (kg)
Fuel Economy
Mileage (Highway) 18 (km/liter)
Mileage (City) 13 (km/liter )
Mileage (Overall) 14 (km/liter)
Capacities
Seating Capacity 5 (person)
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29. Fuel Tank Capacity 45 (liter)
No Of Doors 5
Performance
Maximum Speed 158 (kmph)
0-100kmph 17.9 (seconds)
1/4 Mile 19.2 (seconds)
100kmph-0 (Braking) 57 (meters)
80kmph-0 (Braking) 35.2 (meters)
Engine
Engine Type 1.4L TDCi SOHC
Displacement 1399 (cc)
Power 68@4000 (PS@rpm )
Torque 160@2000 (Nm@rpm )
Valve Mechanism SOHC
Bore 73.7 (mm)
Stroke 82 (mm)
Compression Ratio 18
No of Cylinders 4 (cylinder )
Cylinder Configuration In-line
Valves per Cylinder 2 (valve)
Ignition Type Electron
Engine Block Material Aluminum
Block Head Material Aluminum
Fuel Type Diesel
Fuel System High Pressure Common Rail
Transmission
Transmission Type Manual
Gears/Speeds 5 (Gear)
Clutch Type -
Final Reduction 3.82 (meters)
Suspensions
Front Suspension Independent McPherson Strut with offset coil spring/
damper units and Lower L-arms with optimized
bushes mounted on separate cross member with
stabilizer bar. Dual path body mounts.
Rear Suspension Semi-independent heavy duty twist beam with low
package height coil springs and separate twin tube
dampers.
Steering
Steering Type Rack and Pinion
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30. Power Assisted Standard
Minimum Turning Radius
4 (meter)
Brakes
Brake Type -
Front Brakes 258mm Ventilated Disc
Rear Brakes 203mm Self-Adjusting Drums
Wheels and Tyres
Wheel Type Steel
Wheel Size 6JX15
Tyres 195/60 R15
Features Availability
Air Conditioner
Power Windows
Power Door Locks
Power Steering
Anti-Braking System
Traction Control
Air-Bags Driver
Air-Bags Passenger
Immobilizer
Cup Holders
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31. Folding Rear-Seat
Rear Wash Wiper
Alloy Wheels
Tubeless Tyres
Central Locking
Remote Fuel-Lid
Steering Adjustment
Tachometer
Child Safety Locks
Front Fog Lights
Defogger (Rear)
Leather Seats
Power Seats
Radio
LCD Screen
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32. CD Player
Sun-Roof
Moon-Roof
Colors
Panther Black Mystic Wine
Brus Moon dust Silver
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33. Exhibit 18: Small SUV Comparison:
Ford-Fusion Premier-Rio Sonalika-Rhino Rx
Price Rs. 6,76,657 Price Rs. 5,25,000
( Ex. Showroom-Mumbai ) ( Ex. Showroom-Mumbai )
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34. Features 1.4 TDCi EX DLX
Air Conditioner
Power Windows
Power Door Locks
Power Steering
Anti-Braking System
Traction Control
Air-Bags Driver
Air-Bags Passenger
Immobilizer
Cup Holders
Folding Rear-Seat
Rear Wash Wiper
Alloy Wheels
Tubeless Tyres
Central Locking
Remote Fuel-Lid
Steering Adjustment
Tachometer
Child Safety Locks
Front Fog Lights
Defogger (Rear)
Leather Seats
Power Seats
Radio
LCD Screen
CD Player
Sun-Roof
Moon-Roof
Dimensions and Weights 1.4 TDCi EX DLX
Overall Length(mm) 3989 3900 4440
Overall Width(mm) 1720 1555 1645
Overall Height(mm) 1529 1670 1885
Wheel Base(mm) 2486 2420 2541
Ground Clearance(mm) 198 195 180
Front Track(mm) 1484 - -
Rear Track(mm) 1444 - -
Front Headroom(mm) 900 - -
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35. Front Legroom(mm) 1188 - -
Rear Legroom(mm) 866 - -
Rear Shoulder(mm) - - -
Boot Space(liter) 337 - -
Gross Vehicle(kg) - 1530 2310
Kerb Weight(kg) 1180 1145 1633
Fuel Economy 1.4 TDCi EX DLX
Mileage (Highway)(km/liter) 18 16 -
Mileage (City)(km/liter ) 13 12 -
Mileage (Overall)(km/liter) 14 13.5 -
Capacities 1.4 TDCi EX DLX
Seating Capacity(person) 5 5 9
Fuel Tank Capacity(liter) 45 46 50
No Of Doors 5 5 5
Performance 1.4 TDCi EX DLX
Maximum Speed(kmph) 158 145 -
0-100kmph(seconds) 17.9 - -
1/4 Mile(seconds) 19.2 - -
100kmph-0 (Braking) 57 - -
(meters)
80kmph-0 (Braking)(meters) 35.2 - -
Engine 1.4 TDCi EX DLX
Engine Type 1.4L TDCi SOHC Peugeot Turbo Diesel 4cylinder inline Turbo
charged Intercooled
Direct
Displacement(cc) 1399 1489 1994
Power(PS@rpm ) 68@4000 64@4000 101@4200
Torque(Nm@rpm ) 160@2000 152@2250 220@2400
Valve Mechanism SOHC - -
Bore(mm) 73.7 - 84.4
Stroke(mm) 82 - 88.9
Compression Ratio 18 - 21
No of Cylinders(cylinder ) 4 4 4
Cylinder Configuration In-line - inline
Valves per Cylinder(valve) 2 - -
Ignition Type Electron - -
Engine Block Material Aluminum - -
Block Head Material Aluminum - -
Fuel Type Diesel Diesel Petrol
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36. Fuel System High Pressure Common Rail - Mechanical FIP, Rotary
type
Transmission 1.4 TDCi EX DLX
Transmission Type Manual Manual Manual
Gears/Speeds(Gear) 5 5 5
Clutch Type - - -
Final Reduction(meters) 3.82 - -
Suspensions 1.4 TDCi EX DLX
Front Suspension Independent McPherson McPherson strut & coil Independent Double
Strut with offset coil spring/ spring wish bone type with
damper units and Lower L- torsion bar & telescopic
arms with optimized bushes shock absorber
mounted on separate cross
member with stabilizer bar.
Dual path body mounts.
Rear Suspension Semi-independent heavy 5 rods system Semi Elliptical Leaf
duty twist beam with low spring with telescopic
package height coil springs shock absorber
and separate twin tube
dampers.
Steering 1.4 TDCi EX DLX
Steering Type Rack and Pinion Power Rack & Pinion
Power Assisted Standard Standard Standard
Minimum Turning 4 5 6
Radius(meter)
Brakes 1.4 TDCi EX DLX
Brake Type - - -
Front Brakes 258mm Ventilated Disc Disc Ventilated Disc
Rear Brakes 203mm Self-Adjusting Drum Drum
Drums
Wheels and Tyres 1.4 TDCi EX DLX
Wheel Type Steel - Steel
Wheel Size 6JX15 205/70 R15 15 inch
Tyres 195/60 R15 Tubeless 205 / 65 R 15
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37. Exhibit 19: Tech Specification-Competition-B1 Car Segment
Product Name Maruti 800 Alto Tata Indica Xeta GL Santro
Body Two Box 4 door Two Box 4 door Two Box 4 door Two Box 4 door
Unit Hatchback Hatchback Hatchback Hatchback
Exterior Dimensions
Overall Length mm 3335 3495 3675 3565
Overall width mm 1440 1475 1665 1525
Overall height (at K.W) mm 1405 1460 1485 1590
Wheel Base mm 2175 2360 2400 2380
Front Track mm 1400 1290 1400 1315
Rear Track mm 1380 1290 1380 1300
ground clearance (at K.W) mm 170 166 170 172
Kerb Weight kg 650 725 995 854
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38. Gross Vehicle Weight kg 1000 1165 1395
Boot Space liter 217 218
Boot/Cargo Width(min) mm 965 100.5 940 985
Boot Depth/Cargo length mm 505 60.5 515 585
Cargo Height/Loading
height mm
No of Doors 4 5 5 4
Interior Dimension
Seating Capacity person 4 5 5 5
Front Headroom mm 955
Rear Headroom mm 910 91 920 920
Front Legroom(Max/Min) mm 1130 1190 1080/990
Front Knee room
(Max/Min) mm 760/580
Rear Legroom(Max/Min) mm 790 900 820/660
Front Shoulder Room mm 1350
Rear Shoulder mm 1160 1220 1335
Front Hip Room
Rear Hip Room mm 1170 116 1390 1270
ENGINE
475 SI Multi Point Fuel
Water cooled FC engine/32 bit injection System with 4 stroke cycle,
Engine Type/Model SOHC (1C2V) computer 32-bit microprocessor Water cooled
In line, Naturally In line, Naturally
aspirated, front aspirated, front In line, Naturally
Layout / Position ,transverse ,transverse aspirated, front
Power PS@rpm 38@5000 47@6200 70@4800 63@5500
Torque Nm@rpm 59@2500 62@3000 122@2600 89@3000
Product Name Maruti 800 Alto Tata Indica Xeta GL Santro
Body Two Box 4 door Two Box 4 door Two Box 4 door Two Box 4 door
Unit Hatchback Hatchback Hatchback Hatchback
Specific Output bhp/liter 46.48 bhp per liter
Power to Weight bhp/tonne 55.63 bhp per liter 73.77
Torque to Weight kgm/tonne 9.03 kgm per tonne
No of Cylinders cylinder 3 3 4 4
Cylinder Configuration Inline Inline In-line Inline
Injection MPFI MPFI MPFI
Page 38 of 42

39. Distributor less
ignition system
Ignition Transistorized Transistorized (DLI)
Valves per Cylinder valve 2 4 2 3
Valve Mechanism SOHC SOHC SOHC
Displacement cc 796 796 1396 1086
Bore mm 68.5 68.5 75 66
Stroke mm 72 72 79.5 77
Compression Ratio 8.8:2 9:1 8.9
Fuel Type Petrol Petrol Petrol Gasoline
Fuel Tank Capacity liter 28 35 37 35
Turbocharger No No No No No
Supercharger No No No No No
Construction
Engine Block Material Material Cast Iron Block Cast Iron Block Cast Iron Block Cast iron
Block Head Material Material Aluminum Alloy Aluminum Alloy Aluminum Alloy Aluminum
Fuel Economy
Mileage (Highway) km/liter 18.7 18.3 15.3 16.8
Mileage (City) km/liter 13.1 13.6 11.1 11.8
Mileage (Overall) km/liter 14.2 14.5 11.9 12.7
DRIVE TRAIN
Drive System Front wheel Front wheel drive Front wheel Front wheel drive
Transmission Type Manual 5 speed, all Manual Manual/Automatic
synchromesh,
manual
Product Name Maruti 800 Alto Tata Indica Xeta GL Santro
Two Box 4 door Two Box 4 door Two Box 4 door Two Box 4 door
Body
Unit Hatchback Hatchback Hatchback Hatchback
Gears/Speeds Gear 4 5 5
Rear Differential NA NA NA NA
Gear Box
Final Reduction Gear Ratio 4.35:1 3.76:1
Maximum Speed kmph 132 137 152 137
Acceleration from Rest
70 kmph seconds 10.96
80 kmph seconds 14.19 12.1 11.23
90 kmph seconds 18.28
100kmph seconds 25.15 20.38 17.4 17.9
CHASSIS Monocoque Monocoque Monocoque
Steering
Steering Type R&P R&P R&P R&P
Page 39 of 42

40. Steering Ratio 4.3:1
Minimum Turning Radius meter 4.4 4.6 4.9 4.4
Turns Lock To lock number 3.27
Suspension
Independent, Wish
McPherson Strut Bone type with
McPherson strut & with torsion type McPherson strut, Mc Pherson Strut
Front Suspension coil spring anti-roll bar Antiroll Bar with Stabilizer Bar
Independent, Semi
Coil spring with trailing arm with coil Torsion Beam Axle,
Coil spring with gas double action spring mounted on 3-Link Offset Coil
filled shock telescopic shock hydraulic shock Springs &
Rear Suspension absorbers absorbers absorbers Hydraulic Dampers
Braking and Traction
Powerful 8-inch
booster assisted
front disc brakes Dual Circuit, diagonally
halt instantly on split, vacuum assisted
Brake Type braking with PCR valves
231mm Ventilated
Front Brakes (Dia) Disc (215mm) Disc brakes Discs Ventilated Discs
Rear Brakes (Dia) Drum (180 mm) Drum 180mm Drums Self Adjusting
Drums (Vacuum
Assisted)
Braking Distance Meters
Product Name Maruti 800 Alto Tata Indica Xeta GL Santro
Two Box 4 door Two Box 4 door Two Box 4 door Two Box 4 door
Body
Unit Hatchback Hatchback Hatchback Hatchback
100-0 kmph meters ------ 60.1
80-0 kmph meters 31.54 35.8 34.8
60-0 kmph 16.85
Wheels & Tyres
Tyres Size 145 / 70 R-12 145 / 80 R12 165 x 65 R13 Radial 155/70 R 13 Radial
Wheel Size 4Jx12 12" 4.5J x 13" 13 Inch
Wheel (Alloy/Steel) Steel Steel Steel Steel
Maintenance
Oil filter ` 55 55 61
Fuel filter ` 168 168 168
Air filter ` 104 104 107
Headlight assembly ` 607 1292 1300
Warranty/ km Month/km 24/Un-ltd. 24mnth/Un-ltd. 18/Un-ltd. 24/50000
Features
Page 40 of 42

41. Additional body
reinforcements
Yes Yes Yes Yes
Air conditioner Optional Optional Yes Optional
Airflow controls Yes Yes Yes Yes
Alloy Wheels No No No No
AM/FM Radio No No No No
Anti-Braking System No No No Optional
Back door lock Yes Yes Yes Yes
Cabin light (3 positions) Yes Yes Yes Yes
Cassette Player No No Optional No
CDÂ Player No No Optional No
Center box with lid Yes Yes No No
Central Locking No No Optional No
Child Safety Locks No Yes Yes Yes
Clear lens headlamps * Yes Yes Yes Yes
Clear lens rear combination
lamps *
Yes Yes Yes Yes
Coin receptacle Yes Yes Yes No
Collapsible steering column
Yes Yes Yes Yes
Cup Holders No Optional Yes Yes
Defogger (Rear) No No Optional No
Dual Tone Interior
Upholstery *
Yes Yes Yes Yes
Floor & luggage room
carpets
Yes Yes Yes Yes
Product Name Maruti 800 Alto Tata Indica Xeta GL Santro
Two Box 4 door Two Box 4 door Two Box 4 door Two Box 4 door
Body
Unit Hatchback Hatchback Hatchback Hatchback
Folding Rear-Seat Yes Yes Yes Yes
Front & rear assist grips Yes Yes Yes Yes
Front and rear seats belts Yes Yes Yes Yes
Front door pocket (only
LHS)
Yes Yes Yes Yes
Front Fog Lights No No Optional No
Front wipers (2 speed +
Intermittent)
Yes Yes Yes Yes
Glove compartment Yes Yes Yes Yes
Green tinted glasses Optional Optional Yes Optional
Halogen bulbs Yes Yes Yes Yes
Head lamp leveling device *
Yes Yes Optional Optional
High mount rear stop lamp Yes Yes Yes Yes
Immobilizer No No No No
Inside rear view mirror Yes Yes Yes Yes
Page 41 of 42

42. Laminated windshield Yes Yes Yes Yes
Leather Seats No No No No
Lockable fuel lid Yes Yes Yes Yes
Molded roof lining Yes Yes Yes Yes
Outside rear view mirror
(RHS)
Yes Yes Yes Yes
Power Door Locks No No No Optional
Power Seats No No No No
Power Steering No Optional Optional No
Power Windows No No Optional No
Rear Wash Wiper No No Optional No
Reclining & Sliding front
seats
Yes Yes Yes Yes
Remote Fuel-Lid No Optional Yes Yes
Side impact beams Yes Yes Yes Yes
Stay type fuel gauge Yes Yes Yes Yes
Steering Adjustment No No No No
Sun visors on both sides Yes Yes Yes Yes
Tachometer No No Optional No
Tubeless Tyres No No No No
Windshield washer Yes Yes Yes Yes
Page 42 of 42