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Das biest wud2014

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Veröffentlicht am

Daniel Neuberger (ThoughtWorks Deutschland)
Das „Biest“ Unternehmenskultur
Unternehmenskultur als entscheidender Erfolgsfaktor der digitalen Revolution
„Ich behaupte, dass in naher Zukunft die Unternehmenskultur der maßgebliche Erfolgsfaktor für Unternehmen sein wird.“

Veröffentlicht in: Internet
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Das biest wud2014

  1. 1. DAS BIEST UNTERNEHMENSKULTUR Daniel Neuberger, 13. November 2014
  2. 2. DAS BIEST UNTERNEHMENSKULTUR 70% aller Unternehmen scheitern oder haben massive Probleme bei der Einführung von Scrum. Ken Schwaber, http://www.cio.de/scrum/2255043/
  3. 3. DAS BIEST UNTERNEHMENSKULTUR „Culture eats strategy for breakfast“ Peter Drucker
  4. 4. DAS BIEST UNTERNEHMENSKULTUR „Culture eats strategy for breakfast“ Peter Drucker agile
  5. 5. DAS BIEST UNTERNEHMENSKULTUR Design Thinking Lean Start-Up Engagement http://www.produktbezogen.de/das-biest-unternehmenskultur/ Co-Creation Product Discovery
  6. 6. WAS IST UNTERNEHMENSKULTUR? Unternehmenskultur ist wie der Charakter einer Gruppe. Es entsteht sobald sich Menschen zusammen finden. Es ist nicht möglich keine Kultur zu haben. Es beeinflusst jeden von uns. Sofort.
  7. 7. 4 THESEN These 1 These 2 These 3 These 4
  8. 8. 4 THESEN Technologie wird Alltag These 2 These 3 These 4
  9. 9. TECHNOLOGIE WIRD ALLTAG
  10. 10. TECHNOLOGIE WIRD ALLTAG
  11. 11. TECHNOLOGIE WIRD ALLTAG
  12. 12. TECHNOLOGIE WIRD ALLTAG
  13. 13. 4 THESEN Technologie wird Alltag Disruption Branchen These 3 These 4
  14. 14. DISRUPTION BRANCHEN
  15. 15. DISRUPTION BRANCHEN „Von 2003 bis 2013, sind 712 Unternehmen aus der Fortune 1000 Liste verschwunden“ @CBinsights
  16. 16. DISRUPTION BRANCHEN
  17. 17. 4 THESEN Technologie wird Alltag Disruption Branchen Disruption Unternehmensstrukturen These 4
  18. 18. DISRUPTION UNTERNEHMENSSTRUKTUREN „Software is eating the world“ Marc Andreessen
  19. 19. DISRUPTION UNTERNEHMENSSTRUKTUREN Agilität ist überlebenswichtig Kompliziert vs Komplex
  20. 20. DISRUPTION UNTERNEHMENSSTRUKTUREN
  21. 21. DISRUPTION UNTERNEHMENSSTRUKTUREN Frederick ! Taylor! „Die Grundlagen der wissenschaftlichen Betriebsführung“ (1911)! - Menschen versuchen Arbeit zu vermeiden! - Menschen benötigen Kontrolle! - Trennung zwischen Arbeitern und Denkern
  22. 22. DISRUPTION UNTERNEHMENSSTRUKTUREN
  23. 23. DISRUPTION UNTERNEHMENSSTRUKTUREN Kompliziert vs Komplex
  24. 24. 4 THESEN Technologie wird Alltag Disruption Branchen Disruption Unternehmensstrukturen Disruption Unternehmenskulturen
  25. 25. DISRUPTION UNTERNEHMENSKULTUR Peter Thiel´s wichtigster Ratschlag für das Airbnb Team:! „Don´t fuck up the culture“ https://medium.com/@bchesky/dont-fuck-up-the-culture-597cde9ee9d4
  26. 26. DISRUPTION UNTERNEHMENSKULTUR „Führung und Kultur wird das beherrschende Thema der nächsten 10 Jahre sein. In den letzten Jahren war es eher Marke, Marketing oder Kundenorientierung. Jetzt geht es darum von innen heraus zu strahlen.“ Jürgen Bock, Leiter Kulturentwicklung OTTO, Autor, Berater http://www.produktbezogen.de/produktbezogen-im-gespraech-mit-juergen-bock/
  27. 27. 4 THESEN Technologie wird Alltag Disruption Branchen Disruption Unternehmensstrukturen Disruption Unternehmenskulturen
  28. 28. EIN BLICK IN DIE ZUKUNFT Technologie wird Alltag Disruption Branchen Disruption Unternehmensstrukturen Disruption Unternehmenskulturen Hier sind wir heute!!
  29. 29. Daniel Neuberger! Lead Consultant dneuberg@thoughtworks.com ! www.produktbezogen.de ! www.xing.com/profile/Daniel_Neuberger ! @danielneuberger ! VIELEN DANK Nächsten Termine: ! Experience Design @ ThoughtWorks 17.11.2014 19:00 Uhr Betahaus Hamburg http://info.thoughtworks.com/Experience_Design_Hamburg.html ! Handelskongress Berlin 19.11.2014 und 20.11.2014

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