This presentation covers: - Understanding problem statements - Conducting user surveys - Best practices for designing products - Using data to make decisions Moreover, it draws parallels and contrasts between the approach followed in India vs. the global context.

1. www.productschool.com
What is a Successful UX Design
Process by Code & Theory Designer

2. FREE INVITE
Join 30,000+ Product Managers on

3. COURSES
Product Management
Learn the skills you need to land a product manager job

4. COURSES
Coding for Managers
Build a website and gain the technical knowledge to lead software engineers

5. COURSES
Data Analytics for Managers
Learn the skills to understand web analytics, SQL and machine learning concepts

6. COURSES
Digital Marketing for Managers
Learn how to acquire more users and convert them into clients

7. COURSES
Blockchain for Managers
Learn how to trade cryptocurrencies and build products using the blockchain

8. Shikha Subramaniam
TONIGHT’S SPEAKER

9. USER EXPERIENCE
UX // 01 / 12 / 18
trust the process:

10. my journey
UX // 01 / 12 / 18

11. english literature
communications
design
experience
design
UX // 01 / 12 / 18

12. INSTABILITY
ogilvy
UX // 01 / 12 / 18

13. INSTABILITY
pratt
UX // 01 / 12 / 18

14. SYSTEMS
pratt
UX // 01 / 12 / 18

15. DATA VIZ
pratt
UX // 01 / 12 / 18

16. code &
theory
UX // 01 / 12 / 18

17. UX // 01 / 12 / 18
CLIENTS

18. INTERDISCIPLINARY
CORE PODS
code and theory
UX // 01 / 12 / 18

19. DESIGN PHASES
code and theory
UX // 01 / 12 / 18

20. ux toolkit
UX // 01 / 12 / 18

21. PRIMARY
RESEARCH
UX // 01 / 12 / 18
user interviews,
surveys, & product
data to map pain
points
DEFINE DESIGN DEVELOP

22. COMPETITIVE/
COMPARATIVE
LANDSCAPE
UX // 01 / 12 / 18
areas of opportunity,
business wants
DEFINE DESIGN DEVELOP

23. CONCEPT GENERATION
UX // 01 / 12 / 18
crazy 8s – generating ideas
DEFINE DESIGN DEVELOP

24. CONCEPT GENERATION
UX // 01 / 12 / 18
DEFINE DESIGN DEVELOP

25. WIREFRAMING
UX // 01 / 12 / 18
low-fi
DEFINE DESIGN DEVELOP
medium-fi high-fi

26. INTERACTIONS
UX // 01 / 12 / 18
DEFINE DESIGN DEVELOP

27. FUNCTIONAL REQUIREMENTS
UX // 01 / 12 / 18
DEFINE DESIGN DEVELOP

28. HEURISTIC ANALYSIS
DEFINE DESIGN DEVELOP
UX // 01 / 12 / 18
abby covert
qa, usability testing, product audits.

29. UX // 01 / 12 / 18
USERS
BUSINESS

30. UX // 01 / 12 / 18
USERS
BUSINESS
data &
evidence
problems & needs
PRODUCT

31. UX // 01 / 12 / 18
USERS
BUSINESS
talk to users like human beings,
talk to clients like machines.

32. UX // 01 / 12 / 18
thank you
SHIKHA SUBRAMANIAM
www.shikhasubramaniam.com
@shikha_sub

33. www.productschool.com
Part-time Product Management, Coding, Data, Digital
Marketing and Blockchain courses in San Francisco, Silicon
Valley, New York, Santa Monica, Los Angeles, Austin, Boston,
Boulder, Chicago, Denver, Orange County, Seattle, Bellevue,
Toronto, London and Online