Main takeaways: - Introduction to cryptocurrencies (from a Product perspective) - Why are unexplored industries challenging? - Output VS Outcome - Agile VS Long term Roadmaps- Real-life challenges & case studies

1. www.productschool.com
The Role and Challenges of a PM in a
New Industry by Elliptic PM

2. Join 40,000+
Product Managers on
Free Resources
Discover great job
opportunities
Job Portal
prdct.school/PSJobPortalprdct.school/events-slack

3. CERTIFICATES
Your Product Management Certificate Path
Product Leadership
Certificate™
Full Stack Product
Management Certificate™
Product Management
Certificate™
20 HOURS40 HOURS40 HOURS

4. Corporate
Training
Level up your team’s Product
Management skills

5. Andre Reina
T O N I G H T ’ S S P E A K E R

6. ANDRE REINA
Product Manager - andre@elliptic.co

7. INTRO TO CRYPTOCURRENCIES
CHALLENGES OF A NEW INDUSTRY
OUTPUT VS OUTCOME
How do cryptocurrencies work? Are they anonymous?
What’s different from a product management perspective?
Are we doing the right things?
AGENDA
01
02
03
What should we build next?
04 PRIORITISATION AND LONG TERM PLANNING

8. INTRO TO CRYPTO
01

10. 10
CRYPTOCURRENCIES
Bitcoin created in 2009
Decentralised
Another way to buy illicit
products and services
Minimum regulation worldwide
Highly complex architecture
Future of Open Banking (?)

11. 818M+
addresses used
442M+
$214,609,017,962
logged transactions
Market Cap

12. IS BITCOIN ANONYMOUS?
♂️ ♀️

13. 1DAsZRvREcdJErqCNygwY4ov
qoqXaDQ4VS
1DF83ebtRLChK58F3CT1Ww3
esXAnJ9NwJe
1KBaaLeVdzD1FKZMpTRLEUZ
Z7WgJqngXqT
17Nr6fv15pindcyfJ5xVDhmGE
DCFnh2WRd
1Nb8enSuV1d7tKuzJjs35uyQ
Gdhwu1z3Mq
17Nr6fv15pindcyfJ5xVDhmGE
DCFnh2WRd
1DAsZRvREcdJErqCNygwY4ov
qoqXaDQ4VS
17Nr6fv15pindcyfJ5xVDhmGE
DCFnh2WRd
17Nr6fv15pindcyfJ5xVDhmGE
DCFnh2WRd
1Nb8enSuV1d7tKuzJjs35uyQ
Gdhwu1z3Mq
17Nr6fv54gindcyfJ5xVDhmGE
DCFnh2WRd
1DAsZRvREcdJErqCNygwY4ov
qoqXaDQ4VS
1Nb8enSuV1d7tKuzJjs35uyQ
Gdhwu1z3Mq
1DAsZRvREcdJErqCNygwY4ov
qoqXaDQ4VS
1DA83ebg54ChK58F3CT1Ww3
esXAnJ9NwJe
1DA83ebtRLChK58F3CT1Ww3
esXAnJ9NwJe
1KBaaLeVdzD1FKZMpTRLEUZ
Z7WgJqngXqT
1KBaaLeVdzD1FKZMpTRLEUZ
Z7WgJqngXqT
1Nb8enSuV1d7tKuzJjs35uyQ
Gdhwu1z3Mq
1Nb8enSuV1d7tKuzJjs35uyQ
Gdhwu1z3Mq
17Nr6fv15pindcyfJ5xVDhmGE
DCFnh2WRd
17Nr6fv15pindcyfJ5xVDhmGE
DCFnh2WRd
1Nb8enSuV1d7tKuzJjs35uyQ
Gdhwu1z3Mq
1Nc8enSuV1d7tKuzJjs35uyQ
Gdhwu1z3Mq
1DAsZRvREcdJErqCNygwY4ov
qoqXaDQ4VS
1Nb8enSuV1d7tKuzJjs35uyQ
Gdhwu1z3Mq
1Nb8enSuV1d7tKuzJjs35uyQ
Gdhwu1z3Mq
1EF72ebg54ChK58F3CT1Ww3
esXAnJ9NwJe
17Nr6fv15pindcyfJ5xVDhmGE
DCFnh2WRd
1DAsZRvREcdJErqCNygwY4ov
qoqXaDQ4VS
1FAtZRvREcdJErqDEygwY4ov
qoqXaDQ4VS
1JTbaLeVdzD1FKZMpTRLEUZ
Z7WgJqngXqT
1GBsZRvREcdJErqCNrdwY4ov
qoqXaDQ4VS
1DA57ebg54ChK58F3CT1Ww3
esXAnJ9NwJe
1FE63ebtRLChK58F3CT1Ww3
esXAnJ9Oegf
1CD72ebg54ChK58F3CT1Ww3
esXAnJ9NwJe
We translate a complex set of
transactions...

14. ...into a transaction map with
entity attribution...

15. ...into a transaction map with
entity attribution...
Unlabelled
Wikileaks
AlphaBa
y
Wikipedia
Mt. Gox

16. ...to provide insights
AlphaBa
y
♂️

17. ...to provide insights
AlphaBa
y
♂️

18. NEW INDUSTRY
CHALLENGES
02

19. SETTING THE SCENECracking down on
cryptocurrencies by applying
very similar concepts as fiat
BUSINESSES
Have to interpret and apply
the rules of the regulators
Different jurisdictions have
different rules
REGULATORS

20. GATHERING REQUIREMENTS
CHALLENGES
● There’s no industry standard and requirements change
depending on the appetite for risk and jurisdiction
● Industry changes incredibly fast
● Users often times want the solution and don’t want to dive
into the details of the product.
RECOMMENDATIONS
● Educate the internal stakeholders on the importance of
gathering feedback and feature requests
● Gather feedback from different
channels/personas/demographics and build one source of
truth
● Fake features/buttons - “Thank you for your feedback”

21. SHIPPING
BOLDLY VS GRADUALLY
Which approach is right for my project?
● What could go wrong? What are the risks?
● What is our confidence level? Are we looking for feedback?
Are we willing to iterate the product based on feedback?
BOLDLY
● Changes are small; No disruption
● We are highly confident and have done extensive user
research
● We are going to make the changes regardless of the feedback
GRADUALLY
● Changes are likely to surprise, disrupt, confuse or negatively
impact users
● You want to iterate the product further based on feedback
● We are going to make the changes regardless of the feedback
SHIP GRADUALLY AND BE BOLD

23. OUTPUT
VS
OUTCOME
03

24. OUTPUT
Features are outputs
Improvement is the outcome
derived from those outputs

25. OUTCOME
Driving reasons why you need a
roadmap
Derived from company vision

27. PRIORITISATION
AND LONG TERM
PLANNING
04

28. HIGH LEVEL
PLANNING
Ideas gathered from all
stakeholders (internal and
external)
High level delivery plan
slotted into our
development process.
After a stable launch the
feature is monitored and
maintained (e.g. fix bugs
and small features)
INNOVATE EXPLORE
MAINTAIN PRODUCTISE
Run by a cross functional
team to identify high level
market opportunity and
technical cost.
1 2
34

29. 29
EXPLORE PHASE
OUTCOME
LEGAL COMMITMENT
Do we have a legal
commitment,
contract or liability?
FINANCIAL RETURN
What’s the
estimated financial
return in the next 2
years?
SCALABILITY
Will this feature
allow us to scale
COMPETITIVE ADVANTAGE
By not doing this,
will we lose market
share? Are we
letting competition
in?
CRITICAL FOR CUSTOMERS
Do our customers
see this as critical
for their business?
TECHNICAL RISK
Is this a low
technical risk
project?

30. Does anyone have any
questions?
andre@elliptic.co
andre.reina.pt
THANKS!

31. www.productschool.com
Part-time Product Management Training Courses
and
Corporate Training