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Side-Stepping Into Tech by BBC Product Leader

Main Takeaways:
- What is a Product Manager
- Transferable skills if you don't have direct experience in Product
- My non-linear path into Product
- Steps I took to sidestep into Tech during my job search

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Side-Stepping Into Tech by BBC Product Leader

  1. 1. www.productschool.com Side-Stepping Into Tech by BBC Product Leader
  2. 2. CERTIFICATES Your Product Management Certificate Path Product Leadership Certificate™ Full Stack Product Management Certificate™ Product Management Certificate™ 20 HOURS 40 HOURS 40 HOURS
  3. 3. Corporate Training Level up your team’s Product Management skills
  4. 4. Free Product Management Resources BOOKS EVENTS JOB PORTAL COMMUNITIES bit.ly/product_resources COURSES
  5. 5. SIDE STEPPING INTO TECH by Merina Khanom, Mobile Product Manager www.productschool.co m
  6. 6. My Journey into Tech www.productschool.co m ⇢ Service Management ⇢ Communications + Marketing ⇢ Multi-hyphen role: Product-Analyst-Service Design ⇢ Mobile Product Manager
  7. 7. Transferrable Skills Curiosity Communications Customer Advocacy Creativity Commercial Acumen
  8. 8. Curiosity www.productschool.co m Be curious and always ask why If objectives aren’t clear– ask for clarity before jumping into anything. Before a Product Manager can prioritise what her team will be working on, she will need to assess the value proposition i.e. how does this meet the needs of customers and the needs of the business?
  9. 9. Customer Advocacy www.productschool.co m Who is your primary audience or target market? What pain points does your product solve for them? What do customers like/dislike about your product? What do customers like/dislike about competitor products?
  10. 10. Communications www.productschool.co m Leading without authority: you might be in charge of the roadmap but you’re seldom in charge of the people you need to make that product
  11. 11. Creativity www.productschool.co m Product Managers need to ‘own’ their problems. Creative problem solving is not blue sky thinking; it embraces constraints and asks ‘What’s stopping us?’ “The enemy of art is the absence of limitations”, Picasso
  12. 12. Commercial Acumen www.productschool.co m You don’t need a degree in business or finance but you do need be to be comfortable with business basics and handling data. Product Managers must be able to back their decisions with data. Any risks are calculated and thought out. Know where you are aiming to net out – which specific metrics do you think you can positively impact? Remember, if you can’t measure it, you can’t improve it
  13. 13. What’s next? www.productschool.co m
  14. 14. Landing that job www.productschool.co m Be hands-on : Assuming you’re not currently in a Product role, ask your team or manager about a current organisational challenge and volunteer yourself to gather research and deliver a solution you oversee from start to end, in addition to your day job. Network: Attend meet-ups or webinars like this, but go the extra mile and connect with other attendees who may already be working in this space and can give you a heads up on any upcoming roles. Prepare for the interview: Product roles vary from company to company. “How to Crack the PM interview” is a book that goes
  15. 15. Thank You! www.productschool.co m
  16. 16. www.productschool.com Part-time Product Management Training Courses and Corporate Training